THE EXPERIENCE OF CRUISE FERRY OPERATIONS IN THE BALTIC SEA WITH ST. PETERSBURG AS A BASE PORT Sergey Kotenev, Director of Representative office MOBY SPL LTD at the Workshop “New Green Cruise Port facilities construction and management during formation period” Kaliningrad /Russia, 28th - 31st 2018 [email protected] +7 (812) 702 07 om 77 THE EXPERIENCE OF CRUISE FERRY OPERATIONS IN THE BALTIC SEA WITH ST. PETERSBURG AS A BASE PORT. August 2018, Kaliningrad HISTORICAL INFORMATION Ferry service is the traditional way of traveling and transportation for the Baltic region. Attempts to establish the cruise ferry service: Silja Line 2003 M/V Silja Opera, M/V Finnjet Tallink Line 2004-2005 M/V Fantasia Stella Lines 2007 M/V Julia marketing@stpeterline. + 7 (812) 702 07 77 com HISTORICAL INFORMATION From 1992 there were no regular ferry service between ports in the Baltic region. Since 2010 the company ST.PETER LINE (now MOBY SPL) successfully implements ferry service in the Baltic region. 2015 2016 2017* 2018 Number of calls 249 198 81 102 Number of passengers 459 387 532 835 308 000 326 000** *one ship; **Estimated amounts of port and terminal fees paid by ferry operator marketing@stpeterline. + 7 (812) 702 07 77 com HISTORICAL INFORMATION Since 2017 the ferry service project is realized by MOBY SPL. MOBY SPL is an international ferry operator from St. Petersburg that was born due to the merge of ST. PETER LINE and the largest Italian ferry operator Moby S.p.A. marketing@stpeterline. + 7 (812) 702 07 77 com ONBOARD OPERATIONS “CRUISE FERRY AS THE DESTINATION” marketing@stpeterline. + 7 (812) 702 07 77 com NEW ONBOARD CONCEPT «ITALIAN VACATIONS ON THE BALTIC SEA» Cozy streets of Toscana, carving Milan's canals and sunny vineyards of Sicily freeze in the interiors of ferry. marketing@stpeterline. + 7 (812) 702 07 77 com TASTE OF ITALY «ITALIAN VACATIONS ON THE BALTIC SEA» Chef Oreste Romagnolo, owner of one of the most prestigious restaurant of the Ponza Island, is in charge of design the onboard menu inspirited to the traditional excellence of the most refined Italian cuisine. marketing@stpeterline. + 7 (812) 702 07 77 com NEW SHOW «ITALIAN VACATIONS ON THE BALTIC SEA» New bright show program in the best European traditions. marketing@stpeterline. + 7 (812) 702 07 77 com «ITALIAN VACATIONS ON THE BALTIC SEA» And new concept of kids programs, unforgettable shopping and more. PASSENGERS - FOR THE RUSSIAN TRAVELLERS – VACATION COMMENCEMENT FROM THE HOME PORT - FOR THE INTERNATIONAL TRAVELLERS – VISA FREE VISIT TO RUSSIA marketing@stpeterline. + 7 (812) 702 07 77 com PASSENGERS STATISTIC BY NATIONALITY 2014-2016 (ONLY UNIQUE). ST.PETER LINE PERIOD Passengers from more than 164 countries travel with us. marketing@stpeterline. + 7 (812) 702 07 77 com PASSENGERS STATISTIC BY NATIONALITIES 2017- 2018. MOBY SPL PERIOD (ONLY UNIQUE) 2017 2018 marketing@stpeterline. + 7 (812) 702 07 77 com CRUISE’S PODUCTS marketing@stpeterline. + 7 (812) 702 07 77 com DEPARTURES FROM HELSINKI 2 days. 1 day in Saint-Petersburg Helsinki Saint-Petersburg Helsinki Evening departure 1 full excursion day in the city. Morning arrival Morning arrival, evening departure at the same day or Helsinki Saint-Petersburg Tallinn 1 full excursion day in the city. Afternoon arrival Evening departure Morning arrival, evening departure at the same day marketing@stpeterline. + 7 (812) 702 07 77 com DEPARTURES FROM HELSINKI 4 days. 1 day in Saint-Petersburg Helsinki Saint-Petersburg Tallinn Stockholm Helsinki Evening departure 1 full excursion day in the city. Morning arrival, evening departure Morning arrival at the same day. or 2 days. 2 nights in Saint-Petersburg Helsinki Saint-Petersburg Helsinki Possible start in port of Tallinn or Stockholm Evening departure 2 nights in the SPB in hotel Morning arrival marketing@stpeterline. + 7 (812) 702 07 77 com PACKAGES FOR ASIAN PASSENGERS China Moscow Saint-Petersburg Helsinki Flight from Asia to Train or bus to Saint Petersburg Ferry from Saint Petersburg to Scandinavia Moscow (HEL-TLL/STO/HEL) or China HEL/STO/TLN Saint-Petersburg Moscow Continue program in Russia Flight from Asia Ferry to Saint Petersburg Train or bus to Moscow to TLL/STO/HEL marketing@stpeterline. + 7 (812) 702 07 77 com HOW TO ATTRACT PASSENGERS? Marketing strategies for cruise products applied by MOBY SPL on the markets. marketing@stpeterline. + 7 (812) 702 07 77 com Every morning in Africa, a gazelle wakes up, it knows it must outrun the fastest lion or it will be killed. Every morning in Africa, a lion wakes up. It knows it must run faster than the slowest gazelle, or it will starve. It doesn't matter whether you're the lion or a gazelle-when the sun comes up, you'd better be running. African parable marketing@stpeterline. + 7 (812) 702 07 77 com Marketing basis PRODUCT (CRUISE)/ ADDITIONAL SERVICES MARKETING TOOLS: MARKET/SALES ANALYSIS TARGET AUDIENCE - COMMERCIAL ADVERTISING - LOYALITY PROGRAM PROBLEM IDENTIFICATIO - PR IDENTIFICATION / - CO-OPERATION PROBLEM STATEMENT N SPECIAL - SPONSORSHIP OFFER ISSUE - CHARITY ETC. SOLUTION SEARCH marketing@stpeterline. + 7 (812) 702 07 77 com CITY OF PIONERSKY, KALININGRAD REGION. Perspective cruise and the ferry destination marketing@stpeterline. + 7 (812) 702 07 77 com LOCATION OF PIONERSKY Situated in the Northern part of the Kaliningrad peninsula, in the middle of coastal zone Pionersky is connected by rail and roads with local regional centres – Kaliningrad, Svetlogorsk, Zelenogradsk (25 km) and international Khrabrovo airport. marketing@stpeterline. + 7 (812) 702 07 77 com PERSPECTIVES OF CRUISE BUISNESS DEVELOPMENT IN THE CITY OF PIONERSKY, KALININGRAD REGION Seaport of Pionersky is the only ice-free port on Russia’s Baltic coast. It is located in the bay between cape Gvardeysky and cape Kupalny on the international transit and tourist routes. It is 1-day journey away from Port of Gdynia (Poland) and Port of Klaipeda (Lithuania). Ice-free port water area ensures all-year navigation. Realization of the project will boost local and Baltic economy in general, opening new markets for tourist and transport industries. marketing@stpeterline. + 7 (812) 702 07 77 com The Following factors made possible realization the project : - Availability of the port infrastructure, including but not limited: - Piers - Terminal facilities with the proper customs and immigration infrastructure to handle the passengers and the vehicles(incl. RO-RO cargoes). - Facilities for the discharging the wastes and possibility for the bunkering - Governmental support (72 hours visa-free trip for foreign passengers) - Cost optimization including port and the terminal charges - Creation the tour programs for the passengers and marketing the destination and the product marketing@stpeterline. + 7 (812) 702 07 77 com Thank you! marketing@stpeterline. + 7 (812) 702 07 77 com.