What Is Google Analytics

What is Google Analytics Google Analytics lets you analyze user behavior on your website to improve the user experience and ensure the success of your business. How does it work: When user’s to your website view a page, a code will run in the background which then executes the tracking operation for Analytics. 1 Creating an Account You will need only one Google Analytics account to track a single website. Note: If you were tracking multiple sites you would have to setup separate accounts Click on the Google Chrome Browser icon 1. In the address bar type https://analytics.google.com Google Sign in screen displays 2. Click Create on account. 3. Click manage my business Good idea to save the link to the Goodge’s Bookmarks Bar. Once you’ve created your account. Next time type in your email address & password to continue to Analytics. 2 Creating an Account 4. Fill in the following fields: • First & Last name • Email address • Create a new password 5. Click Next You’ll need to confirm that the email belongs to you. 3 Creating an Account You’ll receive an email notification to verify your email address, and a 6-digit code. 6. Type in the 6-digit code 7. Click Verify You can always click Back if you wish to start over. 4 Creating an Account 8. Fill in the following fields: • Mobile number (optional) • Date of birth and Gender are mandatory fields. 9. Click Next Google ask for personal information, to help keep your account secure and makes their services more useful. Google Privacy and Terms details. Once you have had a read through. 10. Click I Agree Your Google Account has been successfully setup. You can either choose 11. Click Not Now or Continue. • If you click Continue – go to Page 7 – step 20-23, and continue to follow the steps. 5 Google Analytics Account setup I did not click on Continue. Here I’ve started from the beginning and logged back in again. Splash page displays for a brand-new Google Analytics account. 13. Click on Set up for free This is going to be your Analytics account. We need to give it a name. 14. Type in an Account name below here there are some sharing settings, this is about the data that you want to share with Google. You can have a read through here, and decide what you'd like to share. Recommend, to keep the default 15. Click Next 6 Google Analytics Account setup Here it’s asking about the website that we're tracking 16. Type the website name 17. Select the time zone – from the dropdown that you want the reporting to be in 18. Select the currency 19. Click Next Business Information screen 20. Select Industry Category from the dropdown 21. Choose the Business Size 22. Choose what you wish to use Google Analytics 23. Click Create 7 Google Analytics Account setup Displays the terms of service, and some different options here, around data privacy, and you can read through those. 24. Click I Accept 25. Let Google know when you want to hear from them in terms of email, so you can check or uncheck those. 26. Click Save 8 Google Analytics Account setup When you’ve reached this screen, it means that you have successfully created a Google Analytics account. You’ll also receive a Welcome to Google Analytics email. Here it’s asking about what we're trying to measure in this particular property. The options here are website or mobile apps, iOS and Android. Here we’ll focus on the web. 27. Click the Web option 28. Click Create Stream 9 Install Google Analytics Tracking Tag You can see the actual reports of your website analytics, and this step is to install this JavaScript code on the site that you're going to track. Please contact your site admin or developer before you go ahead and insert the JavaScript. This is the process for how you might install this code how it works, but you should be warned that every website is different. 29. Click Data Streams 30. Click the grey arrow 31. Click the grey arrow 32. Select, Copy and Paste this code as the first item into the <head> of every web page you want to measure. 33. On the homepage of the website right mouse click 34. Click View Page Source 10 Understanding Google Analytics Before we get into the reports and the analysis tools, let’s have a look at Google Analytics Structure. Google Analytics At the top of the hierarchy is the Google Analytics account. This is your login, your password, to all the Google services, Gmail, Hangouts, Analytics, AdWords etc. Account You’ve created your Google Analytics account with Google user login. It’s important to note that your account for Google analytics is different from your Google account, (personal). This account level usually serves as the entity for an entire business' analytics reporting. Property Generally it’s recommended a business to have a property for each website. View Within each of those properties, there's something called view For example, one view, you may want to have data from just NZ, or maybe you have multiple country domains that feed into this one account, but you can create these views that are going to separate out just your Samoa site, for example. It's like there is having a duplicate data set. But they can be configured completely differently. 11 Understanding Google Analytics Because it’s all brand new, it can take some time for that data to stream in and populate your reports To help you get an understanding what Google Analytics is, we’ll use the demo data from Google Analytics, to do this: 1. Go to Google.com 2. Search for Google Analytics demo account 3. Click on the very first one (top) 4. Scroll down click on the link Access Demo Account 5. Email communications > check any of the boxes, click Save 6. You can see it's already pre-populated Analytics property allows us to see real-time, some accurate data. I’m still in my own account, but I'm viewing the Google Analytics demo account. You can see another account's been added to our overall Google account. 1. Click the blue profile icon, (top right corner) 2. Click 1 Master View dropdown arrow, (very top) • We can see another account's been added to the overall Google account. 12 Understanding & Navigating Google Analytics Let's go over some basics on navigating around the Google Analytics platform. When you log into Google Analytics, you're going to be greeted with this home screen 1. You can select the account, property, and view what you wish to analyse. 2. Click the Google Analytics icon • Going to show you all in one screen the account, property, and views. And it's the same info you just saw before but in a slightly differently way. Show’s a hierarchal nesting of folders • Click Home to go back to the Home screen 13 Understanding & Navigating Google Analytics 3. You can navigate the interface using the tabs on this left-hand panel. This panel can open and close by clicking on the grey arrow at the bottom. • If you need a bit more space for your dashboard or if you want to drill down or expand you just need to click on them. • If the tabs were closed, and if you hover over the icons it will display the names. 14 Understanding & Navigating Google Analytics 4. Search bar, this one is specifically for reports and content that you're going to view in this main dashboard. • This is helpful if you know the exact report you'd like to analyse, and you want to save yourself the trouble of toggling and drilling down into those reports and sub reports. • For example, if I want to view data on traffic coming in from different channels, I can type channels. It's going to show me the reports that match that word, and I can click directly into those. It'll actually open the panels directly to that report and highlight that. 5. On the right side of this screen, click Insights, panel displays. This is has intelligence reporting some interesting insights about how your site's performing, scroll through here and see what interesting Google's algorithms have unearthed about your site performance. 15 Understanding & Navigating Google Analytics 6. Homepage • If you scroll down, we're going to see some pre-created dashboards designed to address some of the most common questions that marketers might have • Here you can see, so how do you acquire your users? How are your active users trending over time? How well do you retain your users? When they come, when do they actually visit, and where are they coming from? What are the top devices they're using and so on? • If you're brand new to digital analytics have a closer study of each one of these to really familiarize yourself with the type of data that Google Analytics can offer. • Hover the mouse over each tile pop displays with more info. You can keep drilling down. If you are feeling lost when navigating around. Click Home to go back to the Home screen. 16 Reporting Overview Reports section, where all of the built-in reports for this particular view reside. We can access the real-time, audience, behavior, and conversion reports. • The real time reports sections shows what's happening on your site right now.

What Is Google Analytics

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