In F.U. Tube Scott Abbot wanted to know why Toblerone was now 40g smaller? Here are our questions and the responses from Mondelez Australia. 1. W hy is Toblerone now 40g smaller? Like many chocolate and confectionery makers, our costs have risen steeply in an increasingly competitive market. This left us with a difficult decision to make about how we continue to offer a great tasting product at an affordable price. So yes we have reduced the block size slightly, but the good news is the delicious taste and uncompromised quality of Toblerone hasn’t changed! 2. D id you conduct market research that discovered people wanted less Toblerone when they purchased Toblerone? What our consumers think is really important to us. Yes we have changed the weight, but we’ve done so to maintain the quality and price of our beloved Toblerone. We’ve also kept the chocolate chunks chunky, which is what our consumers have told us they love about Toblerone! 3. W hy have you decreased the number of chocolate mountains and increased the width of the valleys? Is this due to erosion or does it now more accurately reflect the topography of Switzerland? Page 1 of 3 We don’t want to get into a debate about the broader impacts of climate change, but we will say that we think the Matterhorn ­ which features on the pack and is symbolic of Toblerone’s Swiss provenance ­ is so epic and awesome that we’ve recently made it even more prominent on pack! Check out our incredible before and after shots below! 4. Would you agree that there ain’t no valley wide enough, ain't no mountain high enough, to keep me from getting enough Toblerone, babe? I’m definitely with you on that front. In fact, no wind, no rain or winters cold can stop me from getting enough Toblerone baby! Page 2 of 3 5. Our in depth investigation (i.e. we opened two Toblerone packets) revealed that whereas there used to be 15 peaks of toblerone per toblerone, there are now only eleven, even though the peaks themselves appear to be the same size. Is this an accurate assessment? It is true that we have reduced the number of ‘peaks’, but it’s important to note that we’ve kept the chocolate chunks chunky, which is what our consumers have told us they love about Toblerone! 6. Every Sunday ever since I was a child I have held a gathering at my home for my fourteen closest friends and myself, and for years we have treated ourselves to a single peak of Toblerone each, for which the original fifteen­piece Toblerone was uniquely suited. What advice do you have for me for next time I invite my fourteen friends around? Should I uninvite 4 of them now? May we suggest offering your guests a range of chocolate options? For years some of your guests may have been secretly harbouring a yearning for plain Cadbury Dairy Milk, or for those who like to mix it up a bit, Cadbury Dairy Milk with Oreo. 7. What does Switzerland think about you reducing the amount of chocolate in your bars? Or are they remaining neutral on this one? I’m going to stick with Switzerland on answering this one. 8. What’s with that dancing bear in the logo? The Bear in the logo is a reference to Bern the place where the Toblerone Factory is based and where eachToblerone bar is produced. The Bear is so significant it features on the B ern Flag! Page 3 of 3 .