SI FC SEPT.07 10/8/07 3:30 pm Page 1 THE LEADING TRADE MAGAZINE FOR UK SPORTS RETAILERS, MANUFACTURERS AND DISTRIBUTORS SportsInsight £3.50 SEPTEMBER 2007 www.sports-insight.co.uk THE OFFICIAL PUBLICATION OF THE FEDERATION OF SPORTS AND PLAY ASSOCIATIONS INSIDE THIS ISSUE UPDATE YOUR IMAGE Top tips for a successful store refit FEMALE FITNESS Specialist brands lead the way IN SEASON Focus on rugby, racquet sports, supports, darts and football HERE TODAY - GONE TOMORROW How to harness the power of pop-up retail Vulkan Ad:Layout 1 8/8/07 14:40 Page 1 Vulkan Ad:Layout 1 8/8/07 14:41 Page 2 contents.lewis 10/8/07 3:22 pm Page 3 IN THIS ISSUE Sports Insight working with Sports Insight Messe Munchen’s UK partner for new media CONTENTS 09.07 ABC Certification Sports Insight has a current ABC certified circulation of 5,186 (audit period July 1, 2006 to June 30, 2007). The Audit Bureau of Circulations (ABC) is an independent audit watchdog that verifies magazines’ circulation figures, providing accurate and comparable data for advertisers. ABC Certification demonstrates a media owner’s integrity, in their willingness to be audited and to conform to industry standards. COVER STORIES Sports IN SEASON Insight 24 HERE TODAY - GONE Editor: Jeff James Tel: 01273 719900 TOMORROW 30 RUGBY Email: [email protected] How to harness the power of pop-up retail 40 RACQUET SPORTS Assistant Editor: Catherine Eade 48 DARTS Sub Editor: Joe Curtin 26 FEMALE FITNESS Advertising Manager: Keith Marshall Specialist brands lead the way 50 FOOTBALL Tel: 01206 505947 Email: [email protected] 54 SPORTS SUPPORTS Fax: 01206 500243. 28 UPDATE YOUR IMAGE Advertising Sales Top tips for a successful store refit FEATURES 21-23 Phoenix Court, Hawkins Rd, Colchester, Essex CO2 8JY Group Advertising Manager: Sam Reubin 56 COMPANY PROFILE Group Editor: Ted Rowe REGULARS HILLY Clothing’s products can now be Publisher: Matthew Tudor 06 NEWS found in most specialist running stores in Art Director: James Philp Latest headlines, key dates and events the country Tel: 01206 508601 Email: [email protected] Art Editor: Lewis Webb 12 KIT STOP 62 E-TAILING Tel: 01206 508602 Email: [email protected] Essential stock for your shop Online advertising has come Designer: Vicky Taylor of age and is now an Advertisement Art Director: Brett Glennon 16 TALKING SHOP essential component for Reproduction: Ace Pre-Press. Tel: 01206 797541 Kevin Jarvis, managing director of USA PRO all internet businesses Accounts: 01206 505958 Published by Maze Media (2000) Ltd, 21-23 Phoenix Court, 18 60 SECONDS Hawkins Rd, Colchester, Essex CO2 8JY Atul Shah, managing director of Hy-PRO International All contents © Maze Media (2000) Limited. The views expressed in this magazine are not necessarily those of the publisher. Every effort is made 20 WHAT’S HOT to ensure the veracity and integrity of the companies, persons, products Kustom Kit’s Gamegear range and services mentioned in this publication and details given are believed to be accurate at the time of going to press. However, no responsibility 22 FSPA FOCUS or liability whatsoever can be accepted for any consequence or The Federation of Sports and Play Associations repercussion of responding to any information or advice given or presents a six-month review of 2007 events inferred. No part of this publication may be copied, broadcast, interpreted, or stored, in any form, for any purpose, without the written 66 UNDER THE COUNTER permission of the publisher. A sideways look at the world of independent retailing ABC certified circulation: 5,186 (audit period July 1, 2006 to June 30, 2007) UK SUBSCRIPTION: £35 for one year (10 issues) 04 SPORTS INSIGHT 005:005 8/8/07 14:49 Page 2 Brands Exhibiting... 1000 mile Joma UK Rucanor Apollo Leisure K-Swiss Samsonite Ashaway KangaROOS Samurai Asics Kappa Saucony Bank of Scotland Karakal Second Chance B C E Kelme Selsport Burton McCall Kooga Shock Absorber Canterbury Lotto Skechers Columbia LP Supports Speedo CRAFT of Scandinavia McDavid Stateside Skates Diadora Maru Stiga Dita Mercian Sunwise Sunglasses Dunlop Slazenger Merrell Timberland Elle Socks Mitre Timex Emsmorn Mizuno Top to Toe Fitness Mad New Balance Trezeta Footie Chick Nike Vision U K Leisurewear Gaiam Nomis uhlsport UK Ltd Gardiner Bros Pineapple Pix Umbro Gymphlex Ltd Petron Archery Unicorn Products Ltd Harrows Darts Puma UK Vasyli Head Ransome Vulkan Hilly Clothing Reusch Winmau Hi-Tec Reydon Sports Woodworm Jack Wolfskin Rieker Yonex Jakabel Ronhill Zoggs If you are a STAG member and have not booked your place please call NOW www.sports-insight.co.uk 05 News 10/8/07 3:28 pm Page 1 WHAT’S NEWS ALL THE VERY LATEST IN THE SPORTS INDUSTRY... Send your news stories to the Sports Insight news desk at [email protected] or call 01273 719900 BLUE IS THE COLOUR Team kit supplier Prostar has released research showing that more football teams wear royal blue than any other colour, striped shirts are bowing out and goalkeepers are getting bigger. The Wakefield-based company, which began making sportswear 100 years ago, has launched its new catalogue taking into consideration the changes in football kit over the years. The catalogue features an easy-to- use team colour guide for over 500 different styles and a new women's range. Says Shane Bray, Prostar’s sales and marketing director: "The average kit size is now extra large, compared to medium 30 years ago and large 10 years ago. Prostar research confirms that goalkeepers are definitely getting bigger too. Based on the kit sizes ordered, we estimate that the average goalkeeper was about 5ft 11in tall 30 years ago, while the average is now almost 6ft 2in." HILLY’S MARKETING MANAGER TO COMPETE IN WORLD CHAMPIONSHIPS HILLY Clothing’s Marketing Manager, Peter Riley, will be competing for Great Britain in the marathon in this month’s World Athletic Championships in Japan. Riley, one of the country’s leading distance runners, is hoping to improve his best time of two hours 14 minutes and mix it with the world’s best. 06 SPORTS INSIGHT News 10/8/07 3:28 pm Page 2 Diary Dates 2007 THE TENT SHOW @ STONELEIGH SEPTEMBER 2-7 Stoneleigh Park ISPO RUSSIA SUMMER SEPTEMBER 6-8 Crocus Center, Moscow THE OUTDOOR TRADE SHOW 2007 OCTOBER 3-5 Stoneleigh Park GOLF EUROPE OCTOBER 7-9 New Munich Trade Fair Centre SPORTS SOURCE ASIA OCTOBER 27-30 Hong Kong SAR www.sportssource-asia.com STAG BUYING SHOW in association with Sports Insight NOVEMBER 18-19 Heythrop Park Hotel & Country Club, Oxfordshire For further information call STAG on 01793 715406 ISPO WINTER 08 JANUARY 27-30 New Munich Trade Fair Centre ISPO CHINA WINTER 08 FEBRUARY 24-26 China International Exhibition Centre, Peking SPORTS MERCHANDISE EXHIBITION MARCH 3, 2008 Chelsea Football Club, Stamford Bridge AGENTS REQUIRED TUFF SPORTS UK, the distributor of 2 of the fastest growing football brands in the UK require experienced sales agents with a genuine interest in football. HO SOCCER is one of Europe’s leading Never Beaten goalkeeping companies and is quickly becoming a leading brand in the UK, with 200 goalkeeper’s world wide choosing to wear the brand including David James of Portsmouth FC and Brazil’s No 1 Helton. KELME is a leading Spanish brand specializing in high quality football boots and team wear. Our most recent signing is the French International striker Jérémie Aliadière of Middlesbrough F.C. If you believe you can add your own quality to our brands and build on our existing success please we would like to hear from you. For more information call 01823 325332 or email [email protected] www.kelme.co.uk STAG member. News 10/8/07 3:28 pm Page 3 WHAT’S NEWS ALL THE VERY LATEST IN THE SPORTS INDUSTRY... Insole System, which enable the wearer to Send your news stories to the Sports Insight news desk at individually determine the intensity of their [email protected] or call 01273 719900 workout by lowering or heightening the degree of dorsiflexion within the shoe. Says Dr Brian Ellis of Well Group: “We are WELL GROUP AND delighted to be working with SpringBoost in SPRINGBOOST bringing the brand into the UK. The shoes have been extremely successful in both the USA and JOIN FORCES throughout Europe and we hope to build on this success within the UK.” The SpringBoost B-Fit range, to be launched in the UK in September, is an athletic shoe that firms the legs and buttocks during a workout and is priced at £79.99 for both women and men. Over the coming year, Well Group plans to extend the UK range to include SpringBoost shoes for performance training, walking, outdoors and an urban range, too. Says Dr Ellis: “We are looking to distribute the shoes to sports shops, gyms and shoe retailers through a network of sales agents. Well Group has lots of experience within the posture shoes market and offers excellent product and East Yorkshire-based Well Group has been making the wearer stand in a natural upright marketing support to retailers and agents. awarded the exclusive UK distribution rights to walking position, as well as increasing muscle “The SpringBoost range is a real opportunity the SpringBoost range of footwear, usage in the lower legs and core muscles. to sell a high-value, quality product that can manufactured by Swiss-based company The range was developed after five years of improve health, fitness and enhance the SpringBoost SA. extensive research at the University of Lausanne, performance of professional athletes.