Advances in Social Science, Education and Humanities Research, volume 505 6th International Conference on Social Science and Higher Education (ICSSHE 2020) The Aesthetic Education Methods of Fashion Design Majors in Colleges and Universities—Taking Clothing and Design Faculty of Minjiang University as an Example Yu Lin1,*, Yonggui Li1 and Huimin Zhuang1 1Clothing and Design Faculty, Minjiang University, Fuzhou, Fujian 350121, China *Corresponding author. Email: [email protected] ABSTRACT Chinese colleges and universities attach much importance to aesthetic education in developing students’ quality education, especially for those students majoring in fashion design. The objective of this study is to explore the aesthetic education methods of fashion design majors in colleges and universities. Taking Clothing and Design Faculty of Minjiang University as an example, this article promotes how to enhance aesthetic education, optimize the construction of its courses, enrich students’ extracurricular life and strengthen teaching staff construction, then improve integration of regional traditional culture and aesthetic education, and finally reinforce the social service ability of aesthetic education. By this means, the college both practices students’ artistic innovation and aesthetic ability, and contribute to the growth of teaching staff, which enhance the influence of the college and hopefully provide a reference for others. Keywords: aesthetic education, fashion design, Clothing and Design Faculty of Minjiang University, methods clothing. On the other hand, good clothing design can indirectly enhance the aesthetic taste of customers, which 1. INTRODUCTION puts forward higher requirements on fashion design. At the Aesthetic education is an education that cultivates students’ forefront of aesthetic education, fashion design majors in ability to recognize, love, and create beauty [1]. In recent colleges and universities need to develop students’ years, the country has accelerated its pace in promoting aesthetic quality comprehensively while improving aesthetic education. In August 2018, General Secretary Xi students' professional skills. Through classroom teaching, Jinping replied to the eight old professors of the Central campus life experience, social practice and other ways to Academy of Fine Arts, and emphasized that we need to do carry out aesthetic education, students can comprehend the a good job in aesthetic education and promote the spirit of "truly beautiful things" in the elegant works of art, Chinese aesthetic education. In March 2019, the document, understand the true connotation of aesthetic education, and Opinions on Effectively Strengthening the Work of enhance their abilities to appreciate beauty. Students also Aesthetic Education in Institutions of Higher Learning in can expand their fashion horizons, improve their creativity, the New Era, issued by the Ministry of Education, pointed and eventually form their unique design ideas and styles. out that it was an important task for higher education, Moreover, students can cultivate temperament, establish currently and also in the coming future, to cultivate correct values [2], and understand beauty is not only about students’ aesthetic and humanistic qualities, and to the choice of material materials, but also the enrichment of improve aesthetic education quality in every aspects. The the spiritual world and dedication to society. document also emphasized that aesthetic education of Currently, fashion design has made significant colleges should focus on three important areas: universal achievements in aesthetic education. But there are still art education, professional art education, art teacher some problems, including the unreasonable curriculum education in colleges. This means that professional art design of aesthetic education, insufficient construction of education occupies a pivotal position in the reform of aesthetic education teachers, lack of aesthetic education aesthetic education. activities and social service capacity, etc. [3]. This article Fashion design refers to artistic expression and structural took the Clothing and Design Faculty of Minjiang modeling of clothing line, color, tone, texture, light, space, University as the research object, discussed the method of etc. It is an art form that combines practicality and artistry, aesthetic education in fashion design, and had achieved and it carries people's pursuit of beauty. With the certain results, hoping to provide a reference for the continuous need of people's toward quality of life, people's implementation of aesthetic education in fashion design aesthetics of clothing are gradually changing. The quality majors in colleges and universities. of the fashion design directly affects the sales of the Copyright © 2020 The Authors. Published by Atlantis Press SARL. This is an open access article distributed under the CC BY-NC 4.0 license -http://creativecommons.org/licenses/by-nc/4.0/. 760 Advances in Social Science, Education and Humanities Research, volume 505 2. METHOD mechanism with all-round participation of the industry and enterprises. The talent cultivation program was formulated according to the three steps of investigation, demonstration and practice, and puts aesthetic education into the focus. 2.1. Paying more attention to aesthetic The college optimized the construction of aesthetic education education courses of the two art majors, which called the Fashion Design and Engineering and Fashion Design, The Clothing and Design Faculty of Minjiang University added the aesthetic content and offered the new course fully implemented the spirit of guided education policy of Fashion Aesthetics to the 2019 undergraduate talent the Chinese Communist Party and General Secretary Xi cultivation plan. By increasing the elective courses related Jinping’s speech on aesthetic education. The college paid to aesthetic education, the college provided students with a more attention to aesthetic education based on the current variety of learning materials and created a strong learning status of the aesthetic education work of the fashion design atmosphere. Public elective courses such as Clothing Color majors in colleges and universities. The primary goal of Science, Appreciation of Fine Arts, and Appreciation of college education was taking the improvement of students’ Taiwan Minority Costumes were offered to all students in aesthetics and humanistic quality. the school, creating a good aesthetic education The college highly valued the role of aesthetic education in environment and humanistic atmosphere. talents cultivation, and paid attention to the construction of Teachers delved into the content of the course. According the college's connotation, highlighted the characteristics of to the actual situation of each class of students, they fashion design teaching, insisted on educating people comprehensively considered the actual needs of the society, through aesthetics and culture, and integrated the then chose the contemporary, representative and classic cultivation and practice of socialist core values into the knowledge to enrich the aesthetic education content, so entire process of college aesthetic education. Art activities that each course had its inherent commonality and forms with diverse forms have been carried out frequently, such an organic whole. In teaching practice, teachers infiltrated as the annual joint exhibition of cross-strait college knowledge related to aesthetic education, such as students' clothing design works, clothing matching contests, explaining the cases of fashion design, guiding students to Beijing College Student Fashion Week and other read fashion magazines and watching fashion shows, etc. competitions, attracting students’ high engagement, and to create aesthetic situations and cultivate students to eventually creating a lively artistic atmosphere in campus. experience and appreciate beauty [5]. At the same time, The college had increased its investment in aesthetic teachers fully excavated the aesthetic education factors of education and paid attention to the renovation of the various professional courses and incorporated the essence interior decoration, including the construction of aesthetic of aesthetic education spirit into the teaching process of education teaching practice areas and the display of professional core courses such as Introduction to Art, artworks in public places to create a good aesthetic Costume Material Science, and Design Performance education atmosphere. There are the most complete Techniques. While improving their professional skills, teaching and experimental conditions for the textile and students could feel the profound heritage of Chinese garment subject on the west side of the Straits, including culture through aesthetic education, thereby enhancing textile and clothing materials and textile testing their aesthetic perception and creativity. laboratories, clothing technology laboratories, image The college implemented policies and measures to design laboratories, clothing CAD laboratories, physical encourage teachers to actively participate in the reform of training laboratories and clothing ergonomic laboratories, teaching methods, and actively promoted the construction etc.. These laboratories provide teachers and students with of aesthetic education courses and the reform and valuable teaching services integrating modern teaching, innovation of teaching methods. Teachers had improved scientific research, development and training, which