WINTER 16-17 FINAL REPORT Vancouver Team: Emma Courtney & Kelly Uren KelownaTeam: Ashley Berte & Justin Matilionis CONTENTS Introduction Final Numbers Highlights Goals Presentations Trailheads Events Promotion SAR Teams & Volunteers Connections Distance Traveled Social Media Contests Media Highlights Accolades VT: INTRODUCTION From Bowen Island and Deep Cove respectively, we have had the ocean & mountains as our playground & classroom. Networking with places & faces, events & schools, we were able to share our culmination of knowledge & experience with each person we encountered. Whether in an hour long presentation, a five minute conversation at an event or one minute whistle lesson & giveaway at a trailhead, we helped educate people to reduce the number & severity of Search & Rescue incidences. Sharing the AdventureSmart message of Trip Planning, Training & Taking the Essentials, we helped encourage people to Get Informed & Go Outdoors, something we value deeply ourselves. This Winter 2016-2017 Final Report details how we were able to achieve this. Total people reached : 5775 Kelly & Emma Emma and Kelly, on behalf of the men and women of CVGSAR, I'd like to thank you for you infectious enthusiasm for SAR prevention and for the time devoted so sharing the AdventureSmart messages this past weekend on Mt. Washington. I hope that we can work together again. - Paul Berry, CVGSAR President KT: INTRODUCTION Total people reached : 5,814 across Interior and Northern BC Justin & Ashley VT & KT FINAL NUMBERS 83 Presentations with 4259 in attendance 35 days at Trailheads or Ski Areas with 4880 interactions 11 Events with 1677 interactions & exposure to 15,000+ 10 Promotional Locations with 1075 interactions & exposure to 10,000+ 16937 Kilometres travelled 17% increase of Social Media followers 17 SAR Group Connections + individual interactions at special events 11,589 People Reached & Exposure to 25,000+ VT: HIGHLIGHTS Presentations : 32 with 1945 attendees Trailheads : 15 with 2190 interactions Events : 7 with 925 interactions & exposure to 11000 Promotional Activities : 8 with 715 interactions & exposure to 4750 Total Individuals Reached : 5775 SAR Group Connections : 10 plus individual team members at events Social Media: Increased Followers by 17% Thanks for the great Survive Outside seminar on Monday. It's inspired me to take a wilderness first aid course! - Alan Bardsley KT: HIGHLIGHTS Presentations : 51 with 2,314 participants Ski Hill Visits: 20 with 2,690 interactions Events : 4 with 752 interactions Promotional Activities : 2 with 360 interactions & exposure to 1000s Total Individuals Reached : 5,814 SAR Group Connections : 7 Social Media : 870 Follower Increase VT: GOALS Goals Achievements Grow presentation attendance Through designing and implementing two presentations open to the public at Capilano University, we were able to fill up both events. As for events held elsewhere in the community, we most often found it effective to leave it in the hands of whomever was hosting the event. Expand the reach of We have grown our list of contacts through networking at trailheads and events. AdventureSmart through Specifically, the Outdoor Adventure Show in early March was a phenomenal networking at locations networking opportunity. Directly impact over 7,000 We found this goal to be beyond our reach for a number of reasons. For example, we individuals at events or had a number of very snowy days, deterring people from traveling to a free event and presentations putting themselves at risk. However, we are satisfied with the quality of interactions , over the quantity. Create stronger connections We have connected with a multitude of SAR members and groups, as well as other with local SAR groups at events volunteer first responders. Events such as the SARVAC Conference and social run-ins or presentations allowed us to build relationships with the SAR community. KT: GOALS Goals Achievements Increase outreach through weekend Reached 9 different ski hills on 20 different visits throughout our winter booths set up at busy BC ski hills. season. Expand the reach of AdventureSmart We have increased our number of followers by 870 on all social media through networking and social media platforms and gained new contacts around the province for future outreach outlets. opportunities. Spread our message to as many We filled our schedule with as many presentations and events as possible to individuals as possible at events and reach the maximum amount of people that our time would allow during our presentations throughout the province. winter contract. Create stronger connections with local Teamed up with Rossland and district local SAR groups for Avalanche SAR groups throughout interior BC at Awareness Days: Red Mountain. Took part in Vernon Winter Carnival Parade different events or presentations. alongside Vernon SAR. Branch out to parts of northern B.C. Completed a northern BC road trip reaching 4 major communities and offering presentations and outreach to making connections to return again to reach even more in the future. communities that are out of the immediate AdventureSmart region. VT: PRESENTATIONS 32 Presentations with 1945 People Reached 10 HATAS with 609 Students 16 Survive Outside with 1067 Attendees 6 Snow Safety with 269 Attendees VT: PRESENTATIONS Survive Outside at the North Shore Survive Outside at North Saanich Survive Outside with Girl Guides, North Chinese Community, West Vancouver Middle School, North Saanich Vancouver (January 9th, 2017) (November 24th, 2016) (December 9th, 2016) Total Numbers: 18 Youth, 5 Adults Total Numbers: 53 Adults Total Numbers: 120 Youth, 6 Adults Survive Outside at Cumberland Survive Outside at Impark Office, Survive Outside at Belmont Secondary Community School, Cumberland Vancouver (November 25th, 2016) School, Langford (December 9th, 2016) (January 12th, 2017) Total Numbers: 15 Adults Total Numbers: 14 Youth, 2 Adults Total Numbers: 75 Youth, 2 Adults Survive Outside at Windsor High Snow Safety Education at Eastview Hug-A-Tree and Survive at Cumberland School, North Vancouver (November Elementary School, North Vancouver Community School, Cumberland 28th, 2016) (December 12th, 2016) (January 13th, 2017) Total Numbers: 16 Youths, 2 Adults Total Numbers: 120 Youth, 6 Adults Total Numbers 40 Youth, 5 Adults Survive Outside at Braemar Hug-A-Tree and Survive at Blueridge Survive Outside & PaddleSmart at Elementary School, North Vancouver Elementary, North Vancouver George P. Vanier High School, Courtenay (December 5th, 2016) (December 15th, 2016) (January 13th, 2017) Total Numbers: 150 Youths, 6 Adults Total Numbers: 180 Youth, 8 Adults Total Numbers: 35 Youth, 5 Adults Survive Outside & Snow Safety at Survive Outside at Blueridge Survive Outside at the Royal Canadian UVIC Outdoors Club, Victoria Elementary, North Vancouver Air Cadets, Kitsilano (January 16th, 2017) (December 8th, 2016) (December 15th, 2016) Total Numbers: 150 Youth, 20 Adults Total Numbers: 45 Adults Total Numbers: 200 Youth, 8 Adults VT: PRESENTATIONS Snow Safety Education with the Survive Outside with Public by Hug-A-Tree and Survive with Hand-in- Rosedale Scouts, Manning Park Registration, Capilano University Hand Early Years Nature Education, (January 28th, 2017) (February 6th, 2017) Comox (February 27th, 2017) Total Numbers: 9 Youth, 6 Adults Total Numbers: 15 Adults Total Numbers: 13 Youth, 3 Adults Snow Safety Education with Manning Survive Outside with the Sunshine Hug-A-Tree and Survive with Cove Park Resort Users, Manning Park Coast Mushroom Society, Davis Bay Cliff Elementary, Deep Cove (March (January 29th, 2017) (February 18th, 2017) 2nd, 2017) Total Numbers: 15 Youth, 10 Adults Total Numbers: 15 Adults Total Numbers: 43 Youth, 3 Adults Snow Safety Education with the Survive Outside with Public by Hug-A-Tree and Survive with Cove Burnaby Girl Guides, Burnaby Registration, Capilano University Cliff Elementary, Deep Cove (March (January 30th, 2017) (February 20th, 2017) 2nd, 2017) Total Numbers: 27 Youth, 4 Adults Total Numbers: 2 Youth, 88 Adults Total Numbers: 38 Youth, 6 Adults Snow Safety Education with Survive Outside with Movement 108 Hug-A-Tree and Survive with Cove Hollyburn Elementary School, West Hiking Group, Kitsilano (February Cliff Elementary, Deep Cove (March Vancouver (January 30th, 2017) 27th, 2017) 3rd, 2017) Total Numbers: 60 Youth, 4 Adults Total Numbers: 20 Adults Total Numbers: 46 Youth, 2 Adults Survive Outside & Snow Safety at Hug-A-Tree and Survive with Hand-in- Agassiz Recreation Centre (February Hand Early Years Nature Education, 4th, 2017) Total Numbers: 3 Youth, 5 Cumberland (February 27th, 2017) Adults Total Numbers: 17 Youth, 3 Adults VT: PRESENTATIONS Hug-A-Tree and Survive with Cove Cliff Elementary, Deep Cove (March 3rd, 2017) Total Numbers: 46 Youth, 2 Adults Hug-A-Tree and Survive with Cove Cliff Elementary, Deep Cove (March 6th, 2017) Total Numbers: 58 Youth, 3 Adults Hug-A-Tree and Survive with Cove Cliff Elementary, Deep Cove (March 6th, 2017) Total Numbers: 90 Youth, 3 Adults The presentation was great! The presenters were knowledgeable and engaging. - Anonymous Survey Response I wish I had taken the Survive Outside course before yesterday. - SAR Subject rescued the previous day, who attended a Capilano U presentation. KT: PRESENTATIONS Hug-A-Tree & Survive: 21 presentations, 970 participants Survive Outside: 24 presentations, 1,024 participants Snow Safety Education: 6 presentations, 314 participants Locations: Kelowna, Big White, Penticton, Vernon, Peachland, Summerland,