December 2, 2002 | Advertising Age |S-12 AdAgeSPECIALREPORT SALARY SURVEY TOP EXECUTIVE COMPENSATION FOR MAJOR MARKETERS, AGENCIES, AND NON-PROFIT ORGANIZATIONS TOTAL 2001 % 2001 2001 2001 TOTAL 2001 % 2001 2001 2001 Food EXECUTIVE, TITLE, & AGE COMPENSATION* CHG SALARY BONUS ALL OTHER EXECUTIVE, TITLE, & AGE COMPENSATION* CHG SALARY BONUS ALL OTHER Campbell Soup Co. Douglas R. Conant, Pres/CEO, 51 $3,237 86.6 $942 $1,987 $309 WPP Group Martin S. Sorrell, Group chief exec, WPP Group, 57 $3,623 35.9 $1,223 $1,875 $525 ConAgra Foods Bruce C. Rohde, Chmn/Pres/CEO, 53 5,970 508.2 950 2,969 2,051 WPP Group Michael J. Dolan, CEO Young & Rubicam, 55 1,632 696.1 800 800 32 General Mills Stephen W. Sanger, Chmn/CEO, 56 6,090 33.1 784 941 4,364 WPP Group Peter A. Schweitzer, Pres/CEO, J. Walter Thompson Co. 62 1,453 41.5 733 325 395 H.J. Heinz Co. William R. Johnson, Chmn/Pres/CEO, 53 5,199 13.1 1,050 368 0 WPP Group Shelly Lazarus, Chmn/CEO, Ogilvy & Mather Worldwide, 55 2,125 -79.2 850 775 500 Kellogg Co. Carlos M. Gutierrez, Chmn/Pres/CEO, 48 3,242 242.9 888 1,278 0 Philip Morris Cos.10 Louis C. Camilleri, Chmn/CEO, 47 3,132 -46.1 985 1,465 682 MEDIA COMPANIES Sara Lee Corp. C. Steven McMillan, Pres/CEO, 55 3,597 0.0 1,000 1,305 1,292 Broadcast Personal care General Electric Co.14 Jeffery R. Immelt, Chmn/CEO, 46 45,690 NA 3,325 10,000 32,365 71 9,206 21.5 4,357 3,000 1,849 Colgate-Palmolive Co. Reuben Mark, Chmn/CEO, 63 11,401 -6.7 1,462 3,475 6,463 News Corp. K. Rupert Murdoch, Chmn/CEO, 51 10,259 602.6 800 0 9,459 Estee Lauder Cos. Fred H. Langhammer, Pres/CEO, 58 8,984 -23.4 2,000 1,500 5,484 Univision Communications Ray Rodriguez, Pres/COO, 58 15,389 -9.9 3,300 12,000 89 Gillette Co. James M. Kilts, Chmn/CEO, 54 2,788 NA 948 1,250 590 Viacom Mel Karmazin, Pres/COO, 78 15,601 -9.0 3,300 12,000 301 Kimberly-Clark Corp. Wayne R. Sanders, Chmn/CEO, 54 14,768 340.7 950 0 13,818 Viacom Sumner Redstone, Chmn/CEO, 59 1,004 -98.6 1,000 0 4 Procter & Gamble Co. A.G. Lafley, Chmn/Pres/CEO, 55 8,908 229.7 1,370 2,250 5,288 Walt Disney Co. Michael D. Eisner, Chmn/CEO, 54 2,009 -36.5 998 749 262 Unilever Antony Burgmans, Chmn Unilever NV, 55 3,064 -18.1 932 1,060 1,072 Young Broadcasting Vincent J. Young, Chmn/CEO, Unilever Niall FitzGerald, Chmn Unilever PLC, 56 3,006 47.4 1,211 1,378 417 Cable Restaurants AOL Time Warner15 Richard D. Parsons, CEO, 53 28,203 282.5 1,000 0 27,203 43 128,292 75.7 1,000 0 127,292 Darden Restaurants Joe R. Lee, Chmn/CEO, 61 5,426 8.9 775 1,086 3,565 AOL Time Warner Stephen M. Case, Chmn, 61 7,108 124.6 1,600 0 5,508 McDonald’s Corp. Jack Greenberg, Chmn/CEO, 59 5,632 10.8 1,375 1,200 3,058 Cablevision Systems Corp. James L. Dolan, Pres/CEO, 42 4,831 -53.5 1,103 1,654 2,075 Wendy’s International John T. Schuessler, Chmn/Pres/CEO, 51 3,352 65.2 790 1,717 845 Comcast Corp. Brian L. Roberts, Pres, 59 1,534 -50.1 993 535 6 Yum Brands David C. Novak, Chmn/Pres/CEO, 49 5,257 119.4 946 1,283 3,029 Cox Communications James O. Robbins, Pres/CEO, EchoStar Communications Corp. Charles W. Ergen, Chmn/CEO, 49 2,163 -79.0 250 750 1,163 Retail Magazines Best Buy Co. Richard M. Schulze, Chmn/CEO/founder, 61 11,380 -44.0 1,050 1,702 8,628 60 2,704 1.2 900 1,157 648 Circuit City Stores W. Alan McCollough, Pres/CEO, 52 1,995 64.4 950 1,045 0 Martha Stewart Living Omnimedia Martha Stewart, Chmn/CEO, 53 2,953 -22.8 967 660 1,326 Dillard’s William Dillard II, CEO, 57 867 -1.0 710 0 157 McGraw-Hill Cos. Harold W. McGraw III, Chmn/Pres/CEO, 61 1,877 0.6 725 375 777 Federated Dept. Stores James M. Zimmerman, Chmn/CEO, 58 1,777 -41.4 1,250 450 77 Meredith Corp. William T. Kerr, Chmn/CEO, 50 1,444 24.9 600 50 794 Home Depot Robert L. Nardelli, Chmn/Pres/CEO, 53 23,109 -25.0 1,529 5,000 16,581 Penton Media Thomas L. Kemp, CEO, 49 957 -27.8 600 347 10 J.C. Penney Corp. Allen Questrom, Chmn/CEO, 62 3,454 -79.1 1,308 1,897 248 Playboy Enterprises Christie Hefner, Chmn/CEO, 47 1,259 -37.4 1,248 0 10 Kmart Corp.11 James B. Adamson, Chmn/CEO, 55 2,443 -16.4 1,099 1,281 63 Primedia Thomas S. Rogers, Chmn/CEO, 58 1,755 -22.8 750 725 280 Lowe’s Cos. Robert L. Tillman, Chmn/CEO, 58 20,687 NA 935 1,916 17,836 Reader’s Digest Assn. Thomas O. Ryder, Chmn/CEO, 52 1,652 -1.8 1,168 454 29 May Department Stores Co. Eugene S. Kahn, Pres/CEO, 52 1,774 -15.5 1,371 190 213 Reed Elsevier Crispin H. Davis, Chief executive, Office Depot Bruce Nelson, Chmn/CEO, 57 3,120 9.1 1,000 1,000 1,120 Newspaper Sears, Roebuck & Co. Alan J. Lacy, Chmn/CEO, 48 2,253 30.1 900 673 680 50 1,141 -43.4 889 0 252 Target Corp. Robert J. Ulrich, Chmn/CEO, 58 16,071 166.5 1,415 3,700 10,955 A. H. Belo Corp. Robert W. Decherd, Chmn/Pres/CEO, 59 2,969 -12.0 922 260 1,788 Wal-Mart Stores H. Lee Scott, Pres/CEO, 53 11,056 23.9 1,123 1,785 8,148 Dow Jones & Co. Peter R. Kann, Chmn/CEO, E.W. Scripps Co. Kenneth W. Lowe, Pres/CEO, 51 5,651 45.2 800 0 4,851 Soft drinks Gannett Co. Douglas H. McCorkindale, Chmn/Pres/CEO, 62 11,294 52.0 1,600 1,850 7,844 51 2,710 74.8 950 138 1,622 Coca-Cola Co. Douglas N. Daft, Chmn/CEO, 58 55,122 -39.9 1,500 3,500 50,122 Journal Register Co. Robert M. Jelenic, Chmn/Pres/CEO, 61 3,801 14.2 936 0 2,865 PepsiCo Roger A. Enrico, Vice chmn, 57 4,933 -42.7 0 4,500 433 Knight-Ridder P. Anthony Ridder, Chmn/CEO, 60 5,590 187.2 205 950 4,435 PepsiCo Steven S. Reinemund, Chmn/CEO, 53 5,509 35.7 985 3,500 1,024 Lee Enterprises Richard D. Gottlieb, Chmn/CEO, McClatchy Newspapers Gary B. Pruitt, Chmn/Pres/CEO, 44 1,926 59.2 825 300 801 Telecommunications Media General J. Stewart Bryan III, Chmn/CEO, 63 4,512 265.8 875 0 3,637 Alltel Corp. Joe T. Ford, Chmn/CEO, 64 3,598 -39.1 1,000 1,250 1,348 New York Times Co. Arthur O. Sulzberger Jr., Chmn, 50 3,264 -6.9 920 0 2,344 AT&T Corp. C. Michael Armstrong, Chmn/CEO, 63 9,589 40.3 1,800 2,214 5,575 New York Times Co. Russell T. Lewis, Pres/CEO, 54 4,240 17.7 920 0 3,320 AT&T Wireless John D. Zeglis, Chmn/Pres/CEO, 54 3,459 -55.4 1,103 1,246 1,110 Pulitzer Co. Robert C. Woodworth, Pres/CEO, 54 2,342 1.1 679 273 1,390 BellSouth Corp. F. Duane Ackerman, Chmn/Pres/CEO, 59 3,276 -35.9 1,300 1,702 274 Tribune Co. John W. Madigan, Chmn/CEO, 64 2,967 -45.7 977 0 1,990 Nextel Communications Timothy M. Donahue, Pres/CEO, 53 1,309 -95.9 511 696 102 Washington Post Co. Donald E. Graham, Chmn/CEO, 56 809 38.6 400 0 409 SBC Communications Edward E. Whiteacre Jr., Chmn/CEO, 60 25,048 -33.8 2,067 3,800 19,182 Sprint Corp. William T. Esrey, Chmn/CEO, 62 1,523 -97.5 1,075 213 235 NON-PROFIT ORGANIZATIONS Verizon Communications Charles R. Lee, Chmn/Co-CEO, 62 21,759 102.8 1,750 2,844 17,165 Non-profit Verizon Communications Ivan G. Seidenberg, Pres/Co-CEO, 55 13,489 39.1 1,500 2,438 9,552 Advertising Council Peggy Conlon, Pres/CEO, 51 360 34.6 339 0 21 WorldCom12 Bernard J. Ebbers, Pres/CEO, 60 1,048 -90.5 1,000 0 48 Advertising Research Foundation James Spaeth, Pres/CEO, 54 348 30.6 333 0 15 WorldCom Bert C. Roberts Jr., Chmn, 59 1,132 -95.4 1,050 0 82 American Advertising Federation Wallace Snyder, Pres, 61 250 -4.4 231 0 19 Toys American Assn. of Advertising Agencies O. Burtch Drake, Pres, 62 641 24.6 603 0 38 American Business Media Gordon T. Hughes, Pres, 62 454 63.3 349 0 105 53 1,102 -34.9 1,006 0 97 Hasbro Alan G. Hassenfeld, Chmn/CEO, American Legacy Foundation Cheryl Healton, Pres/CEO, 49 345 169.5 247 0 98 47 2,183 -82.8 1,250 803 130 Mattel Robert A.