FACEBOOK Blah blah Messages etc.. ENGAGEMENT ANALYSIS CHARTS The chart in this document is collated daily by us as part of our commitment to ensure the marketing we conduct at our schemes is as social as it is effective for both the centres and their tenants. The statistics represent independent figures provided by Facebook and is based on the algorithms they run evaluating the relative performance of Pages and Posts relative to ‘Engagement’, measuring reactions, comments and shares. Messages PR harvest figures for 240 UK Shopping Centres and present them in a tabular form. We display the results in relative terms, which allows us to judge the performance of Pages when comparing the size of schemes and the number of ‘Page likes’ they enjoy. We also show the absolute positions where more Page likes, bigger budgets and boosts all work to generate increased engagement. Messages PR deliver astonishing results, regardless of how they are measured. In this vital Christmas sales period, our centres were placed within 10 of the top 20 places in relative terms and occupied the entire top 7. Even in absolute terms we placed 4 schemes in the top 10 UK Centre pages. Pentagon, Chatham was also number one in absolute terms, the best performing UK Shopping Scheme on Facebook, outperforming the mega centre Bluewater. Similarly Parkway in Middlesbrough outperformed The Metro Centre and Grays outperformed intu Lakeside by significant margins as you can see from the charts. We do not achieve these results by clever tweaking of posts, giveaways or boosts – It is because the work we undertake is genuinely social that we generate extraordinary results on social media. We invite you to check your Centre’s performance. If you want to see how Messages PR can make your shopping experience more social, call us and we can make sure your scheme sits high at the top of the charts. Mick Knowles, Messages PR call us on 01647 277588 FACEBOOK ENGAGEMENT ANALYSIS Week ending 28 November 2018 Source : Facebook's 'Pages to watch' independent analysis of 240 UK Shopping Centres KEY Centre - UK Shopping Centre Facebook Page E/L - Ranked position when comparing the level of Engagement with the number of Page likes Rank E - Position when comparing Engagement in absolute terms Engagement - Engagement (reactions, comments and shares) over the previous 7 days Likes - Total Page Likes Eng/Likes - Engagement compared with the number of Page likes the Shopping Centre has New Likes - The percentage growth of new likes on the Page over the previous 7 days Facebook Pages curated by Messages PR are marked in red RESULTS 1 - 240 Centre E/L Rank Engagement Likes Eng/Likes New Likes Parkway Shopping Centre 1 5 2,738 4,796 57% 1% Eden Square Shopping Centre 2 30 915 1,723 53% 1% Grays Shopping Centre 3 6 2,231 4,976 45% 3% Eccles Shopping Centre 4 44 700 1,649 42% 1% Bouverie Place Shopping Centre 5 8 2,027 4,980 41% 0% Pentagon Shopping Centre 6 1 3,780 9,826 38% 1% Castle Court Shopping Centre, Caerphilly 7 20 1,073 3,038 35% 1% Runcorn Shopping City 8 9 2,025 6,830 30% 3% Spindles Town Square Shopping Centre 9 12 1,755 6,069 29% 1% Elmsleigh Shopping Centre 10 21 1,070 4,181 26% 1% The Viking Centre, Jarrow 11 31 905 3,766 24% 2% Merseyway Shopping Centre 12 18 1,131 4,970 23% 1% Chelmsley Wood Shopping Centre 13 13 1,681 7,782 22% 1% Hildreds Centre 14 19 1,096 5,409 20% 2% Belfry Shopping Centre, Redhill 15 48 607 3,206 19% 0% Westgate Shopping Centre 16 26 939 5,215 18% 0% Bloomfield Shopping Centre & Retail Park 17 4 3,016 18,439 16% 1% Harrow Town Centre 18 7 2,161 13,578 16% 2% Middleton Shopping Centre 19 22 1,066 7,481 14% 0% Fosse. 20 2 3,560 27,186 13% 0% Clifton Down Shopping Centre 21 143 117 1,053 11% 1% Letterkenny Retail Park 22 24 1,029 10,197 10% 1% Kingfisher, Redditch 23 35 787 8,349 9% 0% The Howgate Shopping Centre, Falkirk 24 25 988 11,189 9% 1% The Bentall Centre 25 11 1,891 22,206 9% 0% County Square Shopping Centre 26 74 372 4,439 8% 0% White River Place 27 69 400 4,936 8% 1% Old George Mall Salisbury 28 47 614 7,946 8% 0% The Brooks Shopping Centre, Winchester 29 130 151 1,988 8% 0% Strand Shopping Centre 30 73 376 5,091 7% 0% Crown Glass Shopping 31 162 88 1,204 7% 0% Castlegate Shopping Centre 32 78 354 5,051 7% 0% Guildhall Shopping 33 52 544 7,763 7% 0% The Core Shopping Centre 34 60 484 6,999 7% 0% Frenchgate 35 27 938 14,151 7% 1% Westgate Oxford 36 42 708 11,322 6% 1% The Royals Shopping Centre 37 72 382 6,221 6% 0% Lowry Outlet 38 56 521 8,489 6% 1% 1 Centre E/L Rank Engagement Likes Eng/Likes New Likes Shop The Centre 39 15 1,355 22,346 6% 0% Priory Meadow Shopping Centre 40 96 262 4,356 6% 0% Vicar Lane Shopping Centre 41 134 142 2,434 6% 0% The Mercury Mall 42 66 422 7,288 6% 0% Kennet Centre 43 102 235 4,272 6% 0% Ladysmith Shopping Centre 44 127 154 2,811 5% 0% Morgan Quarter 45 149 104 1,909 5% 0% Royal Victoria Place 46 117 179 3,342 5% 0% Vangarde Shopping Park York 47 70 398 7,452 5% 0% Market Gates Shopping Centre 48 80 338 6,380 5% 0% Stratford Centre 49 51 548 10,370 5% 0% High Chelmer Shopping Centre 50 36 769 14,841 5% 0% Stretford Mall 51 106 222 4,414 5% 1% The Lexicon Bracknell 52 40 710 15,627 5% 0% Crowngate Shopping Centre 53 115 184 4,172 4% 0% Trinity Walk 54 49 584 13,400 4% 0% Golden Square Warrington 55 33 884 20,479 4% 0% Kingsway Centre 56 146 108 2,508 4% 0% The Mall, Maidstone 57 65 426 9,907 4% 0% Aberdeen Trinity Centre 58 107 218 5,139 4% 1% The Paisley Centre 59 165 83 1,988 4% 0% The Ashley Centre 60 103 230 5,574 4% 0% Ankerside Shopping Centre 61 105 224 5,596 4% 0% Erneside Shopping Centre 62 34 805 20,162 4% 0% Salford Shopping Centre 63 132 143 3,583 4% 0% Galleries Washington 64 86 304 8,069 4% 0% Castle Quay, Banbury 65 90 281 7,521 4% 0% Gallerieswigan 66 71 395 10,926 4% 1% Northfield Shopping 67 144 116 3,294 4% 0% The Lion Yard Shopping Centre 68 121 161 4,575 4% 0% Bow Street Mall 69 54 528 15,159 3% 0% Metquarter Liverpool 70 28 930 27,239 3% 0% St Georges Shopping 71 113 188 5,526 3% 1% Sovereign Shopping Centre 72 168 76 2,246 3% 0% yate shopping centre 73 87 293 8,736 3% 0% Regent Arcade Shopping Centre 74 118 174 5,385 3% 0% thecentre:mk 75 38 730 22,730 3% 0% The Light 76 50 568 17,782 3% 0% Culver Square 77 99 244 7,712 3% 0% Abbeycentre 78 16 1,350 43,577 3% 0% The Fort Shopping Park 79 84 308 9,947 3% 0% Thistles Stirling 80 45 686 22,209 3% 0% Newlands Shopping Centre 81 122 159 5,163 3% 0% Idlewells Shopping Centre 82 81 332 11,246 3% 0% Orchard Shopping Centre 83 157 97 3,366 3% 1% Princes Square 84 68 411 14,869 3% 0% The Eastgate Shopping Centre 85 161 89 3,315 3% 0% Old Market Hereford 86 58 491 18,567 3% 0% Talbot Green Shopping Park 87 138 133 5,034 3% 0% Gunwharf Quays 88 14 1,660 64,593 3% 0% Hempstead Valley Shopping Centre 89 82 309 12,479 2% 0% County Mall Shopping Centre 90 100 243 9,850 2% 0% Festival Place 91 55 527 21,779 2% 0% Ocean Terminal Shopping Centre 92 53 543 22,596 2% 0% 2 Centre E/L Rank Engagement Likes Eng/Likes New Likes Middlebrook Retail & Leisure Park 93 131 149 6,222 2% 0% Market Place Shopping Centre, Bolton 94 92 277 11,633 2% 0% Bon Accord Aberdeen 95 63 449 18,870 2% 0% The Swan Centre, Eastleigh 96 116 182 7,989 2% 0% Bluewater 97 3 3,302 147,268 2% 0% Fareham Shopping Centre 98 93 275 12,827 2% 0% Broadgate London 99 163 87 4,203 2% 0% Grosvenor Shopping Centre 100 110 193 9,350 2% 0% The Promenades Shopping Centre 101 214 25 1,258 2% 0% Hillstreetshopping 102 133 142 7,149 2% 0% Swansgate Shopping Centre 103 142 118 5,994 2% 1% Rams Walk Petersfield 104 202 33 1,714 2% 0% The Rock Bury 105 59 487 26,179 2% 0% Ropewalk Shopping Centre 106 150 102 5,522 2% 0% Exchange Ilford 107 94 272 15,001 2% 0% Saxon Square Shopping Centre 108 215 25 1,383 2% 1% West Orchards Shopping Centre 109 108 197 10,905 2% 0% The Queensmere Observatory Shopping Centre 110 197 35 1,942 2% 0% Cornmill Centre 111 85 306 16,991 2% 0% St.