Jim Abernethy BROKER ROYAL SERVICE REAL ESTATE INC. BROKERAGE "Your friend in real estate" 905-261-7788 Promoter.ca [email protected] Volume 2 I Issue 4 TO over 30,000 HOMES AND bUSINESSES IN CLARINGTON May 2012 History of Bowmanville Valley Part II Brokerage Featured Property of the month 4075 Concession Road 8, Kendal - $1,295,000 breathtaking Views Of brimacombe Ski Area See more details on page 7 or visit jimabernethy.ca. 905-261-7788 Direct • 905-697-1900 Office See page 7 for more details. Inside This Issue The Canadian Pacific Railway Trestle over Vanstone’s Pond was considered quite an engineering feat in its day. This photo shows it just after completion around Peter Hobb. Page 2 1912. To the extreme right a water tower, used to provide water for the steam locomotives, can be glimpsed. Jim’s Editorial . Page 3 by Charles Taws Trains Across the Valley west of this structure). the Grand Trunk its Bow- Beginning in the middle Railway fever arose again manville station would be Message From The Co-Chairs . Page 6 CLARINGTON MUSEUMS of the 19th Century all Can- and the next three lines all very near the downtown. AND ARCHIVES ada was gripped by railway came to town more or less at The construction of the ce- Feature Homes. Page 7 www.claringtonmuseums.com fever! No self respecting the same time around 1910- ment trestle through the community that planned to 1914. They were the Cana- valley, and Vanstone’s pond Home Cooking with Cathy . Page 10 The conclusion to Bow- grow and prosper could do dian Pacific, the Toronto caused a lot of excitement manville Creek and its very without a railway. Conse- Eastern Electric Railway and and was considered to be early history. quently some communities, the Canadian Northern (On- quite an engineering feat. Visit: www.claringtonpromoter.ca In the last edition of the like Bowmanville, ended up tario) Railway. The last line Sadly, passenger traffic Clarington Promoter I pre- with too many rail lines and mentioned came through ceased on this line in 1968 sented you with some of the not enough traffic. north of Bowmanville and a and the station near Scugog very early history about our The first line to come bridge was built at Stephen’s and Wellington Streets was Website Link of the Month Bowmanville Valley start- through Clarington was the Mill near Bethesda. Although torn down. ing with the early days of Grand Trunk in 1856. Today gone today the cement bases The Toronto Eastern Bowmanville, I touched on it is the Canadian National can still be seen today if you Electric Railway was a pro- K-CUP OF the Highway # 2 bridge and Railway and the original know where to look. It was posed commuter train that THE MONTH some of the early Industries track bed was located near also at this time that the promised hourly service to which flourished on the elec- where it is today near High- Goodyear spur line on the Toronto! They too built a SAVE $4. trical power generated from way 401. The station is Grand Trunk that ran along trestle across the valley but coffee.tea.simple. Per Box! the Bowmanville Creek. If gone today, but the old rail- Hunt Street was constructed. this one was made of wood. you missed reading that way hotel, “The Arlington”, The Canadian Pacific had Their tracks went down Wel- Visit www.ClaringtonPromoter.ca Look forWhy and Talk click Around on The the Water Cooler...story - please feel free to visit can still be seen as you take an earlier line pass through lington Street and stopped When you can talk around thiswww.ClaringtonPromoter. Link of the MonthNow tab. Find Available! information about coffee andFREE tea BREWER ** the east-bound on ramp at Clarington but it was up at Liberty. This railway went **Commercial accounts only, offer not applicable for residential customers.ca to download and read products available locally at Marckol Distribution. Liberty Street (you actually north near Burketon. This 60 NEW POD FLAVOURS Bowmanville Valley Part I. that fit your Keurig Brewer. see the back of the building. new line was known as the Continued on Page 4 ☞ Today we continue………. The station was just to the Lakeshore Line and unlike $12.25 per box of 25 pods Stop by our booth at Maplefest and receive a coupon for Over 130 different K-cups to choose from print | design**Certain conditions | signs | vehicle wraps 1,000 business cards for only $69!! apply to receive FREE BREWER. Contact Markcol Distribution for full details. OSHAWA66 King Street West,Reg. Rd. #42 BowmanvilleBOWMANVILLE In light of our office makeover we are SPRING CLEANING and will be selling Taunton Rd. 1170 Simcoe Street North, N 610 Regional Road #42 N X 1-855-627-5265905.623.8001 or I [email protected] or Tecumseh St. 1-855-MARKCOL Concession St. X Conc. Rd. 3 1-855-MARKCOL Simcoe St. HOURS: Mon. - Fri. 10 am - 7 pm HOURS: Mon. - Fri. 9 am - 5 pm, wall decals, excess stocks and signage materials with great discounts! Beatrice St. www.jamespublishing.caSat. 10 am - 4 pm Hwy. 2 Sat./Sun. 10 am - 4 pm Sun 11 am - 3 pm *Restrictions will apply, see coupons for details* www.markcol.com NOT INTENDED TO SOLICIT Buyers or Sellers currently under contract with a brokerage. Page 2 ClaringtonPromoter.ca I Visit www.jimabernethy.ca May 2012 Increase the Number of Times Your Customers Come Back again is much less, increas- the ones you might consider service want to continue the customer service you need for improving customer ser- ing profitability. asking to go elsewhere, free- relationship. Making them to train your team to deliver vice. You can gather custom- To focus your market- ing up time to take better feel appreciated and valued it every time. It has to be er feedback by making follow ing efforts to get customers care of your “A” and “B” cus- will only encourage them to part of the company’s DNA. up telephone calls, doing a to keep coming back, you tomers. The Pareto Principle do that. On the other hand, Every team member needs customer survey or by ask- should classify your cus- would state that 80% of your if they don’t feel valued and to know what is expected ing ten of your best custom- tomer base into A, B, C, and sales come from 20% of your appreciated, they may go to of them when dealing with ers to participate in a meet- D customers. “A” customers customers, so why not focus your competitor. They may customers and their level ing to review your customer are your ideal customers, the on that 20%. Knowing who perceive that you don’t care of authority in dealing with service. Normally, you would by Peter Hobb ones you really enjoy deal- your “A” and B” customers whether they do business customer issues. have someone from outside ing with. They are the ones are will help you focus your with you. A simple thank you Keep nurturing the rela- your company facilitate this HObb & Company that really appreciate what marketing efforts on these and asking that they please tionships that count. Keep meeting where the partici- CHARTERED accountants you do for them, always pay customers to encourage come back may be all it takes in contact with your “A” and pants would be asked what www.hobb.ca on time, are happy to rec- them to keep coming back. to establish a long term prof- “B” customers. Follow up they liked and disliked about ommend your business, etc. For example, you could send itable relationship. with customers by telephone your company’s service, what It can cost up to six times The “B” customers are good them special mailings, make Providing awesome cus- to see how things are going, they valued, how the service more money to win a new customers that, with a little them exclusive offers, etc. tomer service is one obvi- send them articles that may could be improved, etc. customer than it costs to bit of effort, have the poten- Make them feel that they are ous strategy for increasing be of interest to them, thank A lot of these strategies have an existing customer tial to become “A” custom- members of a special club. the likelihood that custom- them for referrals, etc. The are very simple. With little purchase again. It is much ers. “C” customers are the One simple strategy for get- ers come back. However, it more your name is in front effort you may be able to easier to grow your business ones that don’t give you any ting customers to come back does not always happen. If of them the more likely they improve your company’s by focusing on the custom- problems but don’t have a is to simply ask them to come your business is able to of- are to remember you and the performance dramatically. ers you have rather than lot of potential for growing back. Let them know you re- fer service that goes above more likely it will be that they Remember it is a lot easier expending your energy and the relationship. The “D” ally appreciate doing business and beyond the norm your will make a repeat purchase. and less expensive to look money on trying to win new customers are the ones that with them and you are look- business is either very suc- As mentioned in my previ- after the customers you have customers.