LGBTQ+ Student Report Gen Z are 96% 4 x 71% of students feel of students more likely to be there is NOT enough support the LGBTQ+ than past support for the LGBTQ+ LGBTQ+ community generations community in the UK 64% 37% 87% of students of students of students think will be celebrating have experienced conversion therapy Pride this year verbal harassment should be banned Coming out More students have come out to their friends rather than family members 84% 49% of students have of students have come out to their come out to their friends regarding family regarding their sexual their sexual orientation orientation How can universities better support the University LGBTQ+ community? support Offer support to LGBTQ+ students 87% Provide free support and 84% guidance 79% Use their platform to educate on LGBTQ+ issues of students feel 82% supported by their university 65% Donate to LGBTQ+ charities 17% Rainbow logo How can brands better support the LGBTQ+ Brand & community? media Use their platform to educate on support 80% LGBTQ+ issues Offer support to LGBTQ+ 76% employees 70% 76% Donate to LGBTQ+ charities of students feel there is NOT enough Provide job opportunities for LGBTQ+ community representation in the 65% mainstream media 17% Rainbow logo ONLY 36% 69% 17% of students have of students agree that of students think been discriminated trans women should be Getting your products directly into the hands of ‘Rainbow Logo’ helps against becauseconsumers is an effectiveable to way compete of driving trial in for the of their sexual new and existing women’sproducts, generating category loyalty, for driving sales, increasingthe brand Olympics awareness, orientation building brand affinity and more! Whilst nobody is questioning this, there are question marks around how sampling can be “Too much done in a more targeted and sustainable way. corporate and Gone are the days of handing out products in a crowded train station to anyone and everyone. university support Sampling in this way creates maximum waste comes across as 87% for minimal results. Not92% to mention the high of students costs of renting the space and hiring brand pinkwashing and ambassadors.of students think like Instagram’s rainbow capitalism, Should LGBT latest feature Sampling at it’s best connects brands with ratherThis feeling than is genuine something that brands can consumers in a memorablehistory way. be Make covered sure you adding gender supportbenefit tofrom the and LGBT+ the reason that sampling is are targeting the right peopleat atschool? the right time, pronouns to profiles and measuring results along the way. ancommunity” integral strategy for today's marketers. LGBTQ+ report quotes All anonymous students “Tackle workplace discrimination, pay inequality, actual representation in media beyond a token “Our character that is almost always white, government is conventionally attractive, homophobic thin and cisgender.” and transphobic and doesn’t “The UK is one “ ‘Support’ from do enough of the worst corporations by countries for trans adding rainbow to support healthcare in the logos is all well world, certainly in the queer the western world.” and good, but community where is the actual at all.” support?” “There is not enough “I’m a Non- recognition and acceptance “An issue that isn’t raised of all lgbtq+ members (non- enough is race Binary, binary and genderqueer are and community still not considered “official” backlash Bisexual and genders by authority and towards the more needs to be taught lgbtq community. the abuse I get about non-heterosexual University could relationships in schools.” provide further is unbelievable. support for bame lgbtq identifying We’re no way students” near equal, and “Equal but it’s going to separate is not an “Why is option for sports. there still be a long time Trans women are women, trans men conversion until we are.” are men. That’s all there is to it.” therapy!!!” The UK need to improve transgender rights “Transgender rights and inclusion “More efforts needs to be improved - many “There’s not transgender people cannot get enough equality married as easily as straight, and people are cisgender people, the NHS needs still in danger need to be more training surrounding conduct and transgender issues for their from being transgender patients, and the physically made to waiting times for the Gender abused for Identity Clinic are abhorrent and their sexuality, need significant improvement” something needs support to change in the and create UK.” “A rainbow logo spaces for is a cheap way of doing nothing and “The rainbow expecting everything. POC LGBTQ It does nothing for flag isn’t the community and enough. Real people” is becoming a trend rather than a show of action is real actual” support.” I want to see more non-queer students educated about LGBT issues! “The idea that ‘brands’ will further LGBT “It is always equality is kind of funny to me. Brands “Many are motivated by profit, and will only universities and incredibly support a cause if it doesn’t threaten companies use their bottom line. That brands claim to the rainbow support LGBT causes now is an effect of logo to act as whitewashed the work of activists and ordinary LGBT people living their lives unapologetically if they’re being at a time when doing so meant certain supportive of and focuses ostracism from society. Where were LGBTQ+ issues these ‘brands’ then?” yet they don’t a lot more on do anything to actually support the existence inclusivity” of cis white “We need more effective male members and accessible legislation, “Teachers infrastructure and of the LGBTQ+ representation to make should use for life fairer for LGBT+ community. not people, and we need the correct more effective legal and enough is being social deterrents to make it harder for people, pronouns.” done to broaden companies, institutions and government to be this narrative” LGBTphobic.” Want to know more? Drop us an email at [email protected] Head over to digin.co.uk Click here to watch our video on YouTube.