Edition 3 | 2019 INSIDE... Raising BALANCING the Bar WORK & LIFE How to be a SHIPPER OF CHOICE MARKETING TO WOMEN Innovative Truck 2019 TECHNOLOGIES TOP COMPANIES UNCONSCIOUS BIAS PHOTO CONTEST WINNERS Accelerate! Recap At United Road, what makes us different makes us better. As the nation’s premier car-hauling expert, we transport over three million vehicles throughout North America each and every year. And what makes us the best, besides Carhaul Acquisition Expands Our Fleet Size Teamwork, New Investments In Equipment And Our North American Footprintour leading edge technology, industry-best capacity,Will andProduce Significant Positive Impacts Kathleen McCann, CEO Pat Riley, Senior Vice President diverse service offerings? Welcome to our newest team members! This edition of On the Road Our recent Over the coming months, you will see the was intentionally delayed because we wantedOUR to wait and PEOPLE. share this acquisition of transfer of truck equipment that is better suited to good news with you: United Road has completed its acquisition of the The Waggoners conduct the business that it was designed to do, carhaul divisionWe of Theinvite Waggoners you toTrucking learn Co. more We are soabout excited tothe women and men Trucking auto resulting in improved productivity and efficiency. welcome such a great group of professionals to our team! transport busi- Day cab quick loaders and high rail units will 2 3 Althoughthat this has make previously the been wheels communicated of United in various Roadways turn. ness expands work in rail ramp and regional locations where they over the last few weeks, it may be helpful to share the highlights of our United Road’s are best suited. Sleeper trucks will be moved to more new and improved United Road. fleet — includ- long-haul operations. Tired, high-maintenance cost First and foremost, we are in a much stronger position to achieve ing contractor units will be retired. We will also add more than 100 our stated mission. With the additional talent, resources, geographic trucks — to an DPF units to existing trucks to ensure California footprint and improved network, we will be better able to earn our impressive size CARB compliance by July 1. customers’ trust through the safe, on-time, damage-free delivery of of nearly 1,800 Kathleen McCann, vehicles. Together, we will achieve our aspirationalContact goal of becomingus today! units. Our goal Mark Anderson Named the supplierChairman and employerand CEO of choice in the finished vehicle logistics industry. is to reduce the average age of trucks in the former Our operating footprints and customer bases complement each other beautifully. We now have net- Waggoners fleet from nearly 10 years to 6 years with Chief Operating Officer work density in the Southeast and South Central United Statesunitedroad.com that matches our penetration in the |Midwest 888.270.5181 the purchase of new vehicles over the next couple and Northeast. Western US capacity will increase as well. Our national sales center will be able to target the years. This will allow us to operate more cost effec- Mark Anderson, our new COO, is a additional market areas, serving new customers and filling our drivers’ empty miles. Our proprietary tech- tively and improve our drivers’ productivity. veteran team player with experi- nology and systems will be rolled out over the next several months. Most importantly, our talented team Working together, we have a lot of work ahead ence in building and integrating will share best practices with each other, gleaned over decades of experience. as we blend these two companies into North Amer- businesses. He most recently In 2014, the United Road family — now 2,100 strong, including our 400+ Owner-Operator partners — ica’s finest auto transport company. It will require served as president and CEO of a will move nearly three million vehicles throughout the US and Canada. We will serve every OEM, the roll out of our OVISS dispatch system as well as national heavy industrial services major remarketed firm, specialty and retail customer and individuals out of more than 75 locations — all the deployment of our TMT maintenance tracking company that serviced the auto, told, more than 10,000 unique customers will rely on our services. We are now the second largest carhauler software into eight new shop locations. This focused energy, paper and other manufac- in North America. effort, along with the deployment of new assets, will turing industries. More important than size, however, is heart. And we now have 2,100 of them, beating strong, for 10,000 provide managers access to load and operational in- Mark has spent his career customers and traveling more than 100 million miles every year. I’m extremely confident that the heart of formation that will assist them in running business leading several multi-dimen- United Road is now, more than ever, driven to deliver! units at peak performance levels. sional businesses with significant Happy New Year to all, and the warmest heartfelt welcome to our newest employees and your families. The new investment in trucks and tracking logistics components, including systems, complemented by our trained maintenance solid waste collection, fuel distribution and OEM personnel, will have a significant impact on reduc- plant services. Mark also has significant finance and ing maintenance costs and a measurable impact business development experience and has worked in in our vehicle CSA points. By having our drivers, competitive, entrepreneurial environments and with contractors and maintenance technicians focusing teams like our own. United Road’s Mission Statement on their responsibilities with pre-trip inspections, Mark will report to Kathleen McCann and We are driven to earn our customers’ trust through the safe, on-time, damage-free following up on discovered deficiencies, and hit- initially work closely with Mike Martin, Senior Vice delivery of vehicles, achieved through leadership, team work and a focus on ex- ting scheduled routine preventative maintenance President, Operations, and Dave Koster, Senior Vice intervals, we will attain a vehicle CSA score that will President, Logistics. Mark, his wife, Maureen, and cellence. We are driven to be the supplier and employer of choice in the finished make all of us proud. their three boys reside in Northville, MI. vehicle logistics industry. United [on the] Road Winter 2014 United [on the] Road Winter 2014 UnitedRoadWinter2014.indd 2-3 2/14/14 5:03 PM Inside this issue EDITION 3 | 2019 Published for: COVER STORY Women In Trucking Association P.O. Box 400 8 Top Companies Raise the Bar Plover, WI 54467-0400 USA Phone: 1-888-464-9482 9 2019 Top Companies to Work For www.WomenInTrucking.org TOP COMPANIES Published by: MESSAGES MindShare Strategies, Inc. 9382 Oak Ave. 4 Succession Planning Waconia, MN 55387 USA by WIT President & CEO Ellen Voie Group Editorial Director and Publisher: 6 What Women Want Brian Everett, ABC 952-442-8850 x201 by Brian Everett, Editorial Director [email protected] FEATURE STORIES Managing Editor: Michele Wade 18 YRC on How to Lead the Industry 612-309-4527 [email protected] 20 Focusing on Work-Life Balance Editorial Content This Edition: 23 Driver Detention on the Rise Michele Wade Brynn Elise Everett 24 Shippers of Choice Appeal to Drivers Carleen Herndon 26 Case Study: Marketing to Women Advertising Sales: Carleen Herndon 30 New Fleet Technologies 1-888-464-9482 [email protected] 32 TTN Shares Secret to Strong Service Production Manager: 34 Uncovering Gender Bias Nancy LaRoche 952-442-8850 x215 WIT NEWS [email protected] 36 2019 Accelerate! Breaks Records Accounting/Administration/Circulation: Karen Everett 38 Meet WIT’s Influential Woman 952-442-8850 x203 [email protected] 39 New Driver Award Debuts at Salute 40 Picture Perfect 42 Driver Takes Home WIT Award © 2019 MindShare Strategies, Inc. All rights reserved. Contents may not be reproduced 45 Support the WIT Foundation by any means, in whole or in part, without the prior written permission of the publisher. 48 WIT Calendar of Events The opinions expressed in this publication are not necessarily those of MindShare Strategies, Inc., nor the Women In Trucking Association. WIT SUPPORTERS Printed in USA. 46 WIT Corporate Members 48 WIT Partners 48 Buyer’s Guide www.WomenInTrucking.org 3 GREETINGS FROM THE PRESIDENT & CEO Succession Planning New VP with WIT history to help guide future for the association When I created the Women In Trucking the WIT team. Debbie brings not only a passion Association 13 years ago, I never could have for the mission, but also a background in asso- imagined the growth we’ve experienced since ciation management, which is crucial for this then. I am so blessed that some amazing role. In addition, she has worked in the trucking female executives supported the mission and industry for much of her career. helped spread the word about this new orga- Debbie is currently serving out her term nization focused on increasing the ranks of as Director of Transportation and Community women in transportation careers. Outreach at Wreaths Across America. She will One of the original board members was begin her role as WIT Vice President on Jan. 1, Debbie Sparks, then Director of Marketing 2020. Until then, Debbie will be absorbing the at the American Trucking Associations, Inc. expanded activities at Women In Trucking since Debbie agreed to serve as the very first Board she served on the board over a decade ago. Secretary at the inaugural meeting held in Las Don’t worry – I’m not going anywhere for a Vegas at the Truckload Carriers Association while. When the time comes, I will be thrilled Ellen Voie, CAE, President & CEO, Women In Trucking Association, Inc. conference in March 2007. to pass the baton to Debbie and watch her In our first year, we attracted over 500 bring fresh ideas to the organization.