2014 Press kit 3 Did you know that… Every year, Lloret de Mar welcomes 12% of the tourists who visit Catalonia and more than 40% of the tourists who visit the Costa Brava? Lloret de Mar is Catalonia's leading sun and sand destination and the fifth-ranked destination in all of Spain in terms of the number of hotel beds? Lloret de Mar welcomed over one million visitors in hotels in 2013, generating five million overnight stays? Lloret de Mar has been a certified Sports Destination since 2006 and a certified Family Tourism Destination since 2010? The hotel offering in Lloret de Mar, with 30,000 hotel beds and more than 120 establishments, is equivalent to one third of the hotel beds in all of Cuba and one third of the hotel overnight stays in Croatia? In Lloret de Mar more than 50% of the hotel accommodation offering is concentrated in hotels with three stars or more and, moreover, that 64% of the five-star and luxury hotel accommodation on the Costa Brava is located in Lloret de Mar? Lloret de Mar in 2013 welcomed more than 34,000 sports people from Spain and abroad and 17,000 meeting and conference delegates? Four of the five beaches in Lloret de Mar are Blue Flag beaches? 4 1. Geographical and demographic data Lloret de Mar is situated in an outstanding geographical setting: the Costa Brava, an area that has long been renowned for its natural beauty in the form of a rich coastal and mountain landscape. It also stands out for its strategic location, close to the cities of Barcelona, Girona, Figueres and Perpignan. Excellent transport connections The airports of Barcelona, Girona or Perpignan are all within a convenient distance of Lloret de Mar. To reach the city by car, take exit 9 on the AP7 motorway (part of the E15 trans-European route) if travelling south from Girona or France, or take the C32 motorway if travelling north from Barcelona. There are several scheduled bus services from Barcelona, Girona and other European cities. If arriving by train, the nearest station is Blanes along the commuter line. Lloret de Mar is on average just 2 hours 45 minutes’ flying time from any European destination, and is also located very close to several places of interest that are ideal for day trips. The modernism of Barcelona and Gaudí, the beauty of the Costa Brava, the Montmeló race circuit and the Dalí Museum in Figueres are just some of the examples of places to explore using Lloret de Mar as a base. Climate With a temperature that oscillates between 6º C and 27.5º C, Lloret de Mar is an ideal destination for enjoying at any time of year, with all sorts of tourism and leisure options to explore. Thanks to this mild and stable Mediterranean climate and a policy aimed at reducing seasonality, boosting tourism activity in the mid and low seasons, the number of hotels that remain open from November to March has increased. Specifically, in 2013, 21 establishments remained open during this period, offering 7,000 hotel beds. 5 Demographic growth With 40,000 inhabitants, in recent years Lloret de Mar has become a tourism magnet and an engine for economic growth. It should be pointed out that in the summer season, the town welcomes up to 150,000 visitors per month. Together with Blanes and Tossa del Mar, Lloret de Mar forms part of the Costa Brava South territorial and tourism unit, with over 80,000 residents and 1,500,000 tourists. 21 establishments remained open from November to ! March 2013, offering 7,000 hotel beds. 6 2. Lloret de Mar, tourism model for the 21st century Lloret de Mar has redefined itself in recent years as an urban beach tourist destination. "Urban beach" is a new coastal destination concept in which the natural attractions of sun and sand are complemented by a series of added values related to the destination, such as its history, inhabitants, traditions, customs, cultural heritage and a wide-ranging offering in terms of leisure, tourism and services. As a result of its commitment to renovation and leadership in the tourism sector, in 2010 Lloret de Mar drew up its Strategic Plan, a plan that set out a decade of work focused on joint initiatives between the public authorities and the private sector, which began in 2003 with the creation of the Lloret Turisme tourism promotion body. The Plan is now fully operational and is striving to fulfil two basic objectives: on the one hand, to be selected for a tourist destination restructuring plan (projects that involve the comprehensive modernisation and restructuring of mature tourist destinations with an international profile and potential, led by the Spanish government in conjunction with the Government of Catalonia); and, on the other hand, to consolidate the destination's strategic products (urban beach, sports tourism and business tourism) as a strategy to reduce seasonality and spread tourism activity throughout the year. Of Special Interest Health Active nature Leisure Sports Daytime leisure Urban beach Golf Events MICE Culture Shopping Gastronomy 7 3. General tourism data Lloret de Mar boasts over 120 hotels with approximately 30,000 hotel beds between them. The average stay is five days and the average occupancy is 60%. Visitors in 2013: lloret de mar M01 M02 M03 M04 M05 M06 M07 M08 M09 M10 M11 M12 TOTAL National .. 39.868 119.652 89.287 97.755 47.310 43.649 90.855 55.626 51.218 44.029 679.299 International .. 31.207 121.651 275.090 409.867 600.258 900.216 925.347 637.140 341.394 68.367 4.310.537 71.075 241.303 364.377 507.642 647.568 943.865 1.016.232 692.766 392.612 112.396 4.989.836 Overnight stays in 2013: lloret de mar M01 M02 M03 M04 M05 M06 M07 M08 M09 M10 M11 M12 TOTAL National .. 14.682 30.033 16.410 26.853 25.893 15.800 27.470 22.799 18.090 17.410 215.440 International .. 8.018 33.550 69.916 87.923 114.915 141.960 151.959 110.755 64.673 18.097 801.766 22.700 63.583 86.326 114.776 140.808 157.760 179.429 133.554 82.763 35.507 1.017.206 Comparison 2012 -2013: Visitors Jan. Feb. Mar. Apr. May June July Aug. Sep. Oct. Nov. Dec. TOTAL 2012 27.862 51.194 99.872 99.600 123.004 150.330 158.863 135.200 73.778 37.698 17.844 975.245 2013 22.700 63.583 86.326 114.776 140.808 157.760 179.429 133.554 82.763 35.507 0 1.017.206 Lloret de Mar welcomed one million hotel visitors in ! 2013, generating five million overnight stays Figures for outbound markets Lloret remains committed to its work with consolidated markets such as France, Germany, the UK and Belgium, promoting and specialising in products that go beyond sun and sand. Furthermore, it is also targeting strategic markets, such as Russian and Eastern European tourism, along with "proximity" tourism (Catalan, French and Spanish markets). 1. Statistics for 2013 The main markets in terms of the total number of visitors, in order, were: 1. Spain, with 21% of the total number of visitors (215,439 visitors) With 16%, Catalonia represents 75% of the visitors from Spain (163.210 visitors). The other autonomous communities, with 5%, together represent the remaining 25% (52,229 visitors). 2. France, with 20% of the total number of visitors (203,457 visitors) 3. Germany, with 12% (123,963 visitors) 4. Russia, with 11% (107,590 visitors) 5. United Kingdom, with 8% (84,829 visitors) 6. Belgium, with 5% (50,773 visitors) 8 Spain is Lloret de Mar's largest outbound tourism ! market with 21% 2. Statistics for 2012 • Lloret de Mar receives 11% of the tourists from France who visit Catalonia and 29% of those who visit the Costa Brava; specifically, 197,122 visitors, constituting 20% of the total number of visitors who travel to Lloret de Mar. • Lloret de Mar receives 65% of the tourists from Russia who visit the Costa Brava, 14% of those who visit Catalonia and 8% of those who visit Spain; specifically, 113,425 visitors, constituting 11% of the total number of visitors who travel to Lloret de Mar. • Lloret de Mar receives 59% of the tourists from Germany who visit the Costa Brava and 12% of those who visit Catalonia; specifically, 99,035 visitors, constituting 10% of the total number of visitors who travel to Lloret de Mar. • Lloret de Mar receives 47% of the tourists from the UK who visit the Costa Brava and 6% of those who visit Catalonia; specifically, 74,778 visitors, constituting 8% of the total number of visitors who travel to Lloret de Mar. • Lloret de Mar receives 55% of the tourists from Belgium who visit the Costa Brava and 12% of those who visit Catalonia; specifically, 54,983 visitors, constituting 6% of the total number of visitors who travel to Lloret de Mar. • Lloret de Mar receives 52% of the tourists from Italy who visit the Costa Brava and 7% of those who visit Catalonia; specifically, 49,575 visitors, constituting 5% of the total number of visitors who travel to Lloret de Mar. • Lloret de Mar receives 74% of the tourists from Poland who visit the Costa Brava and 23% of those who visit Catalonia; specifically, 36,899 visitors, constituting 4% of the total number of visitors who travel to Lloret de Mar.