Bell Media - Digital Advertising Standards and Creative Specifications Last revised: March 26, 2021 Digital Advertising Standards and Creative Specifications (Last revised: March 26, 2021) To learn more about Bell Media Digital visit: http://www.bellmedia.ca/digital/ Contact [email protected] for any questions Bell Media sites are IAB Canada compliant. All Bell Media ads are served through Google’s DoubleClick for Publishers Premium ad server. Bell Media reserves the right to refuse any advertising/advertisers, make exceptions to this policy on a case-by-case basis, as well as, to make changes and add to this policy at any time. If you have any questions regarding creative submissions, please contact your Bell Media Account Representative. PLEASE NOTE: ANY ELEMENT NOT MEETING SPEC WILL BE RETURNED FOR REVISION, WHICH MAY DELAY THE EXPECTED LAUNCH DATE AND RESULT IN LOST IMPRESSIONS Page 1 of 30 Bell Media - Digital Advertising Standards and Creative Specifications Last revised: March 26, 2021 Contents Available Web Ad Placements ......................................................................................................................... 4 . ESPN Ad Sizes ................................................................................................................................................. 5 Apple News .............................................................................................................................................................. 5 SLA Creative Deadlines ...................................................................................................................................... 5 Z-Index Guidelines ............................................................................................................................................... 6 Standard Ads .......................................................................................................................................................... 6 Rich Media ............................................................................................................................................................... 6 . In-Unit Video (video plays within an ad unit) .................................................................................... 6 . Flying Carpet ................................................................................................................................................... 7 . Pause Ad ............................................................................................................................................................ 7 . Casting Screen................................................................................................................................................ 7 Floating OTP (Over-the-page) ......................................................................................................................... 7 . 970x250 / 970x90 ........................................................................................................................................ 8 . Video Billboard: In House (DoubleClick) Studio ................................................................................ 9 . Masthead: French .......................................................................................................................................... 9 Noovo Specifications ........................................................................................................................................ 10 Homepage Takeover Products and Special Executions ...................................................................... 11 . Skin/Wallpaper ............................................................................................................................................... 11 HPTO Mobile Web – Interstitials .................................................................................................................... 12 Dominance Products .......................................................................................................................................... 12 Custom In-Article ................................................................................................................................................. 13 Custom In-Feed Ads ........................................................................................................................................... 14 Carousel Ads .......................................................................................................................................................... 14 Media Creativity Products ............................................................................................................................... 15 . Scoreboard Sponsor ................................................................................................................................... 15 In-Stream Video (Pre-roll and mid-roll) ..................................................................................................... 15 1 2 . Third Party Video Tags: VAST, VPAID ................................................................................................ 15 Third Party Certification Process ......................................................................................................... 15 English Brands: Desktop & Mobile Web ............................................................................................ 16 French Brands: Desktop & Mobile Web ............................................................................................ 16 iOS and Android Apps ............................................................................................................................... 17 . Video Encoding Services Ad Specifications (Encoded by Bell Media) ................................... 17 Page 2 of 30 Bell Media - Digital Advertising Standards and Creative Specifications Last revised: March 26, 2021 Bloomberg.com .................................................................................................................................................... 19 Outstream and Homebox ............................................................................................................................... 19 . Vertical Video 300x600: In House via DoubleClick ..................................................................... 19 Connected TV ....................................................................................................................................................... 19 Available Mobile & Tablet App Ad Placements ...................................................................................... 20 . iOS and Android Apps ................................................................................................................................ 21 . Available Mobile & Tablet App Display Sizes – Interstitial .......................................................... 21 . Video Interstitial in App: Third Party ................................................................................................... 22 . Video Interstitial in App: In-House via DoubleClick Studio ........................................................ 22 Accepted Third Party Ad Tags – Display .................................................................................................. 23 Data Ownership, Privacy and Laws ........................................................................................................... 24 . Viewability ...................................................................................................................................................... 24 Cache-Busting ..................................................................................................................................................... 24 Rich Media Restrictions .................................................................................................................................... 25 Creative Notes ..................................................................................................................................................... 25 Bell Media Performance (CPC) ...................................................................................................................... 25 . Creative Design Specifications .............................................................................................................. 25 Dynamic Video on Demand (VOD) Ads .................................................................................................... 26 YouTube ................................................................................................................................................................. 26 Bell Media Mobile ............................................................................................................................................... 27 . Display Ad Specifications ........................................................................................................................ 27 . Rich Media Ads ............................................................................................................................................. 27 Appendix ................................................................................................................................................................. 28 . Bell Media EN - Desktop/Mobile Web