Management Presentation PT Sumber Alfaria Trijaya Tbk. As of September 2014 Retail Industry Overview Operation Performance Financial Highlights New Initiatives Retail Industry Overview TRADE CHANNEL CONTRIBUTION Indonesia Total Grocery | Total 59 FMCG Categories | YTD September 2014 • Excluding Cigarette • Including Cigarette Source: Nielsen Retail Audit ALFAMART MARKET SHARE 2014 Alfamart Vs Total MT Vs MT MM | Total 59 FMCG Categories Alfamart managed to have stable share to both total Indonesia Modern Trade and Total Minimarket in Indonesia Share to Indonesia MT Share to Indonesia MT MM Source: Nielsen Retail Audit Competition Landscape as of September 2014 Format Chains Jan 2014 Sept 2014 Carrefour 72 76 Format Chains Jan 2014 Sept 2014 Giant Ekstra 51 55 Indomaret 8,996 10,033 Hypermart 99 101 Alfamart 8,681 9,487 Large Format Lottemart 12 13 Hypermarket Alfamidi 592 705 Lottemart Wholesale 24 24 Alfa Express 68 65 Indogrosir 11 11* Minimarket Lawson 60 49 Circle K 402 427 Format Chains Jan 2014 Sept 2014 7-Eleven 154 175 Hero 37 36 Yomart 204 204 Giant Ekspress 126 132 Family Mart 12 16 Ramayana 102 105 Foodmart 30 45 * Data as of August 2014 Carrefour Express 14 12 Supermarket Super Indo 117 120 Ranch Market 11 12 Farmers Market 13 14 Food Hall 20 24 BormaDakota 20 19 Source: Nielsen Retail Audit Macan Yaohan 8 8 Operation Performance Store Store Characteristic • Average Selling Area : 90 -100 m2 • Number of Stock Keeping Unit : < 4,000 items • Types of goods : basic groceries • Sales mix : 70% Food / 30% Non Food • Location : - Residential areas - Public areas (office, apartment, hospital, school, gas station, transportation centre) Store Ambience Geographic Breakdown Alfamart Store Year Total Growth % of % of Regular Franchise Total Total 2009 2,475 73.4% 898 26.6% 3,373 594 2010 3,528 73.3% 1,284 26.7% 4,812 1,439 2011 4,120 71.1% 1,677 28.9% 5,797 985 2012 5,009 70.9% 2,054 29.1% 7,063 1,266 2013 6,043 70.9% 2,514 29.4% 8,557 1,494 Q3 2014 6,694 70.6% 2,793 29.4% 9,487 930 As of September 2014, store number increased by 930 Franchise Business Franchise Store - Overview Important part of Company’s business growth • Franchisees are mainly local residents • 2 ways to become Alfamart Franchisee: 1. Propose new location. 2. Take over of an existing store. • Franchise terms: Duration : 5 years Capex Requirements : Rp 450 – 550 million (excluding property) Franchise Fee : Rp 45 million Royalty fee : 0-4% of Sales (progressive rate) Distribution margin : 2% • Company provides operational standard and control: Merchandising mix and pricing Recruitment and training Performance reporting Promotion Total franchise store Warehouse Java (17) Outside Java (10) Cileungsi 1 & 2 Semarang Medan Makassar Jababeka Klaten Pekan Baru Jambi Cikokol Malang Palembang Pontianak Balaraja Sidoarjo Lampung Banjarmasin Bogor Jember Denpasar Lombok Bandung 1 & 2 Parung Plumbon Karawang • Total Number of Warehouse : 27 ( 22 Owned / 5 Leased) Cilacap 3 new warehouse are currently underconstruction. 1 in Sumatera, 1 in Java and 1 in Sulawesi. All will be ready for operational before year end 2014. Financial Highlights Income Statement Summary-Consolidated (Rp Billion) Subsidiaries Include; PT Midi Utama Indonesia Tbk. , PT Sumber Indah Lestari, Alfamart Retail Asia Pte.Ltd (ARA) Audited Unaudited Audited Unaudited 19.9% 20.9% CAGR : 38,5% Audited Unaudited Audited Unaudited CAGR : 39,6% 24.8% CAGR : 32,2% *) Total Comprehensive Income Atributable to Owners of The Parent Company 2013 Rp 538 billion; 3Q 2013 Rp 345 billion ; 3Q 2014 Rp 322 billion Financial (Return & Leverage) Audited Unaudited Audited Unaudited • Healthy return for the last five years Audited Unaudited New Initiatives (Conducted in 3Q 2014) Marketing • Welcoming month of Ramadhan in colaboration with suppliers, held “Rejeki Dadakan Ramadhan” Program (from June – July 31, 2014) with prizes in cash money and pilgrimage (Umrah) . • Mickey Mouse & Disney Friends Collection during August – October 31,2014 (stamp collection) • Commemorating 15th Alfamart Anniversary / Semarak Ulang Tahun (SUA), conducted marketing program with grand prizes of free trip to Japan / Hongkong. Fee Based Bussines • Leveraging stores network as payment points: - Additional finance companies which use Alfamart as payment point (Central Sentosa Finance, Mega Auto Finance, Mega Central Finance). - Cooperating with Atri Xpress (using Alfamart stores as drop point for small goods delivery). CSR 1. Commemorating National Customer Day, on September 04, 2014, the Company refurbished 65 retail traditional stores in 13 cities. 2. “Bright Eyes, Bright Future” Program, by providing free eye examination and glasses to more than 1,700 students from 17 schools in Tangerang, Banten. PT Sumber Alfaria Trijaya Tbk Jl. MH Thamrin No 9 Cikokol Tangerang 15117 Banten, Indonesia Tel : 62-21-55755966 Faks : 62-21-55755961 www. alfamartku.com Corporate Secretary : Investor Relations : Tomin Widian Soeng Peter Suryadi E-mail Corporate Secretary: E-mail Investor Relation: [email protected] [email protected].