PRI 2012 Annual Report Mechanical 11” x 8.375” folded to 5.5” x 8.375” Prepared by See Design, Inc. Christopher Everett 612.508.3191 [email protected] Annual Report 2012 The year of the future. BACK OUTSIDE COVER FRONT OUTSIDE COVER PRI 2012 Annual Report Mechanical 11” x 8.375” folded to 5.5” x 8.375” Dear Friends of PRI, Throughout our history, PRI has distinguished itself as a nimble Prepared by See Design, Inc. organization, able to anticipate and respond to the needs of stations Christopher Everett and audiences as we fulfill our mission: to serve as a distinct content 612.508.3191 source of information, insights and cultural experiences essential to [email protected] living in an interconnected world. This experience served us well in the year just closed, as we saw the pace of change in media accelerate, and faced new challenges as a result. More and more, people are turning to mobile devices to consume news, using them to share, to interact, and to learn even more. These new consumer expectations require that we respond, inspiring us to continue to deliver our unique stories in ways that touch the heart and mind. And to deliver them not only through radio, but also on new platforms. Technology also creates a more competitive environment, enabling access to global news and cultural content that did not exist before. In this environment, PRI worked to provide value to people curious about our world and their place in it. With a robust portfolio of content as a strong foundation for growth, PRI worked to enhance our role as a source of diverse perspectives. We expanded our relationship with the Canadian Broadcasting Corporation (CBC) and identified new voices for broadcast. We built upon our existing distribution and technology expertise to make our content available on new platforms, allowing people to engage more deeply with the stories they heard. We contributed our skills in engagement and social media to the State Integrity Investigation, inspiring the public to become more invested in effective state government. We also looked at new ways of collaborating so we could increase our effectiveness in creating and distributing content. As a result, we developed a stronger partnership with WGBH, one of PRI’s founders and long-time production partner at “PRI’s The World®.” This partnership, finalized in early FY13, gives us access to new skills and insights that will enable us to create more content, and reach more people in more ways as we look forward to the future. Our many partners – including producers, stations, donors, talent, sponsors and, most importantly, audiences – are a source of constant encouragement in this changing world. Thank you for your continuing support. Sincerely, Alisa A. Miller 01{ 2012 INSIDE FRONT COVER PRI 2012 Annual Report Mechanical This future is here. 11” x 8.375” folded to 5.5” x 8.375” Like it or not, it’s been here for a Prepared by See Design, Inc. Christopher Everett while. And it’s here to stay. What 612.508.3191 [email protected] does the future bring? In a word: change. Change you can fight or embrace. At PRI, we’re going with the latter. In a time of industry-wide evolution, we’re not just holding our own — we’re thriving. We remain true to our vision and our mission. Any way you look at it, we’re successful. We’re proud of our accomplishments, PRI accomplished many but we’re not about to rest. A shift- great things in fiscal 2012. ing landscape requires constant In the pages ahead, you’ll see response. We’re a smart, savvy, how the choices we’ve made future-focused business. Hearing during this exciting point in a different voice is our calling, and history continue to set us up adapting to change is our model. for a very successful future. 02{ 2012 03{ 2012 PRI 2012 Annual Report Mechanical 11” x 8.375” folded to 5.5” x 8.375” News and Information Programs Cultural and Variety Programs Prepared by See Design, Inc. Programs people love. As It Happens Bob Edwards Weekend Canadian Broadcasting Corporation Sirius XM Satellite Radio Christopher Everett Yesterday, today and tomorrow. BBC World Service Bullseye 612.508.3191 British Broadcasting Corporation Jesse Thorn [email protected] The Changing World Michael Feldman’s Whad’Ya Know?® 1 British Broadcasting Corporation Wisconsin Public Radio Day 6 Q with Jian Ghomeshi Canadian Broadcasting Corporation Canadian Broadcasting Corporation Here and Now Selected Shorts PRI offers the largest portfolio WBUR/Boston Symphony Space The Kojo Nnamdi Show (Satellite) Studio 360 from PRI & WNYC® of programs in public radio, WAMU/Washington, DC Public Radio International, WNYC Living on Earth This American Life each with a distinct style and World Media Foundation, Inc. WBEZ/Chicago Public Radio® and Ira Glass PRI’s The World® WireTap BBC World Service, PRI, Canadian Broadcasting Corporation point of view. All of them united WGBH Radio Boston Music Programs RadioWest (Satellite) by curiosity and a love of KUER/Salt Lake City Afropop Worldwide The Takeaway World Music Productions exploration. From the intellectual Public Radio International, WNYC Classical 24® The Tavis Smiley Show/Smiley & West American Public Media and to the emotional, and often both, Smiley Radio Properties, Inc. Public Radio International To the Best of Our Knowledge Echoes Wisconsin Public Radio Pennsylvania Public Radio PRI’s programs don’t merely To the Point Jazz After Hours KCRW-FM/Santa Monica Jim Wilke inform you, they move you. Zorba Paster On Your Health Pittsburgh Symphony Orchestra Wisconsin Public Radio WQED/Pittsburgh The Record Shelf KUSC/Los Angeles Riverwalk Jazz Pacifica Productions Soundcheck (Satellite) 27 different shows created by WNYC 16 different producers 04{ 2012 05{ 2012 PRI 2012 Annual Report “PRI’s The World” is the Mechanical The World The series Beyond Class went 11” x 8.375” folded to 5.5” x 8.375” only daily program devoted to making well beyond the typical by looking at class through the eyes of a bank Prepared by See Design, Inc. global affairs relevant and compelling to employee in Egypt, a TV producer in Christopher Everett Ukraine, an Indian scientist in New 612.508.3191 American audiences. Through a mix of Jersey, a farmer in China, and a former mineworker in Britain. [email protected] news, features and interviews, on a wide range of topics including science, busi- ness, technology, sports, art and music, Since Lisa Mullins became “PRI’s The World” journeys where other anchor of “PRI's The World” in 1998, the program has doubled its audience shows won’t, every day taking listeners and won critical acclaim. Lisa won a 2012 Gracie Award for Outstanding on a one-of-a-kind trip around the globe. Anchor, given by the Alliance for Women in Media. In 2012, “PRI’s The World” awarded three Hale Fellow- ships, which train future generations of public radio journalists to produce stories highlighting how international issues have an impact on the U.S, and how domestic stories reverberate globally. 06{ 2012 07{ 2012 PRI 2012 Annual Report Mechanical Smiley & West The Poverty Tour: A Call to Conscience 11” x 8.375” folded to 5.5” x 8.375” — an 18-city, 11-state bus tour — was the focus of PRI’s Prepared by See Design, Inc. “Smiley & West,” hosted by broadcaster Tavis Smiley and Christopher Everett Princeton professor Dr. Cornel West. 612.508.3191 [email protected] Afropop Since 1988, “Afropop Worldwide” has been reporting on the music of Africa. Their Hip Deep project explores the stories behind this music, from the trendiest clubs to the dawn of civilization. The Takeaway Our alternative morning show, “The Takeaway” produced with WNYC, is known for its fresh, spontaneous approach and listener interaction via social media. As a response to an evolving market, we changed the show’s format and length, increasing carriage from X to Y. Studio 360 The Peabody Award-winning "Studio 360 with Kurt Andersen," is a smart and surprising guide to what's happening in pop culture and the arts. Day 6 In 2012 we deepened our relationship with CBC Radio by adding “Day 6” to our weekend lineup. “Day 6,” hosted by Brent Bambury, takes the week's biggest stories — from news headlines to pop culture — and explores them in unexpected, Studio 360 Redesigns takes Studio 360 with Kurt Andersen humorous and irreverent ways. ubiquitous designs and gives them a won two 2012 National Edward R. 21st-century makeover. The project Murrow Awards, for Audio Feature began when the show set out to Reporting and Use of Sound. redesign Canada, with a new slogan To the Point Warren Olney, host of “To The and a new look. They invited another Point,” won the inaugural Bill Stout Memorial Award PRI mainstay, “Q with Jian Ghomeshi,” to join in on the fun and redesign for Excellence in Broadcast Journalism. America. 08{ 2012 09{ 2012 PRI 2012 Annual Report Mechanical 11” x 8.375” folded to 5.5” x 8.375” The future of radio We’re building new platforms, Prepared by See Design, Inc. Christopher Everett isn’t just radio. access points and relationships to 612.508.3191 [email protected] 2 make our stories available to more people in more ways. Extending Radio is a medium unlike our reach —and our impact. any other. Some say it’s the most visual medium of all, inspiring listeners to create their own visual universe. We believe in the power of radio, and in the freedom of digital. Today our friends and fans can experience content how and when they want it.