Educating the next generation of Leaders in Sport Management Football Business Masters, postgraduate diplomas, courses and seminars MASTER MASTER POSTGADUATE COURSE Master in Football Negocios y DIPLOMA Football Business Administración Football Industry Trends. in partnership del Fútbol Business LaLiga Case with FC Barcelona ON CAMPUS LIMA ONLINE Study: ON CAMPUS MÉXICO DF ON CAMPUS The Making of a BARCELONA Global Brand Academic Degree AMSTERDAM Academic Degree Postgraduate Diploma in Master in Administración y Football Business from the Academic Degree Dirección del Fútbol from the Johan Cruyff Institute Master in Football Business Johan Cruyff Institute in partnership with FC Barcelona Academic Degree Duration Diploma Football Duration 7-8 monts 7-8 months Industry Trends. LaLiga Case Study: The Start Making of a Global Start March / September Duration August / September Brand 10 months Language Location Duration Start English or Spanish Lima 3 days September México City Start May Location Language Barcelona Spanish Language English Language English SEMINAR COURSES IN Football Football Business Industry Insights ONLINE ON CAMPUS • Football Business Fundamentals BARCELONA • Introduction to Football Business • Strategic Planning in Football Academic Degree Seminar Series Football Industry Insights de Johan Cruyff Institute Duration 5 sessions 5 hours/session Start September Location Barcelona Language English GENERAL INFORMATION Payment methods Enrollment Installment payment available Registration open until the start of the programs or until all spots are filled. Football is quite possibly the most powerful, most popular sport in the world; linking communities, Career opportunities moving emotions and breaking down cultural Boost your future barriers. Football has also become one of the Sports Competition most profitable industries, with significant · Sporting director of football clubs economic impact to infrastructure development, or football federations sponsorships, TV rights and transfers of players. Governance The training of professionals engaged in football · Manager of football clubs business and administration is key to greater · Leading positions in football federations professionalism in the sector. The programs in · Managing director in organizations football business provide you with the appropriate related to football tools and knowledge for your development as a professional in the world of football. Management of Sports Organizations related to football · Finance director of football organizations · Human resources director of football club · Director of sports and leisure companies Facilities and Sport Events · Managing director of sports facilities (football stadium) · Managing director of sport event management companies · Community Sports · Manager of sports centers and municipal facilities · Manager of non-profit sports foundations · Sports manager of public sector organizations Sports Consulting I believe honoring a legacy comes from celebrating the memories · Football services consultant “and improving the ideals of those who came before us. And the Master in Football Business in partnership with FC Barcelona is a tribute to my father’s vision of football and of life. A tribute to the Sports Journalism vision that we can always be better. That we can always do better. · Sports journalist/commentator As an athlete and as a coach, his partnership with Barcelona has specialized in football changed football inside the pitch forever. This Master program is about moving his philosophy of football outside the pitch. It is the ultimate idea of the Total Football. It is about looking into Marketing and Sponsorship the management of football through a better perspective. About · Marketing director at a football changing the way we do things. Above all, it is about creating “ club, federation or company the next generation of leaders in the football business. related to football Jordi Cruyff Board member of Johan Cruyff Institute 2 20 The methodology of study is I would like to continue in the very interesting, you don’t world of football once my career Career opportunities realize the hours you spend as an active footballer is over. My “ studying because you are “ plan is to be linked to football, constantly learning things either as a coach or manager. “ from different angles. The “ I decided to study this online Postgraduate Diploma in postgraduate diploma in order to Football Business is an ongoing be better prepared and face my challenge and very positive. future outside the field. GRETAR STEINSSON MEMO OCHOA Former football player - Technical Director Goalkeeper Granada CF Fleetwood Town FC Postgraduate Diploma Postgraduate Diploma in Football Business Alumnus in Football Business Alumnus AIMED AT LEARNING MODEL FACULTY Our programs in football business Our study programs have been The teachers of the Johan Cruyff are for you if: designed by football industry Institute are experts from the sports professionals enriched by personal sector and combine research and • You're an (ex) footballer/ athlete who experiences from faculty and students. consultancy with teaching. Through is looking for specialized education in their experience and knowledge, they football business to give your Our programs are distinctive and tailor have developed a broad variety of professional career a boost. made for the specifi c needs of cases and concepts to work with. athletes and sports professionals. The • You're working in a business powerful learning experience, our For the Master in Football Business environment and want to specialize students go through, is boosted by our in partnership with FC Barcelona in football business. learning model which is: we have recruited some of the most recognized football business • 100% Sports-oriented • You’re passionate about football and academics around the globe in you want to complement your • Student-centered order to provide students with the education with a program specialized most cutting-edge knowledge of • Based on the principle of in football business. the football business. During the ‘Learning by doing‘ program, students will also receive • You are a professional in the football • Flexible, diverse and using the latest lectures from top level executives in industry, with experience in the technologies the industry as well as courses with sector but without studies related to FC Barcelona staff. • Motivational, communicative management and you want to and participative improve and update your knowledge of the industry. • Adapted to each individual’s NETWORKING & workload and availability ALUMNI Johan Cruyff Institute offers students, BENEFITS alumni, faculty and members of our • Learning 3.0: flexible schedules, network the opportunity to connect different learning environments and collaborate, to share their passion and technologies. for sports and their professional expertise. • World-class faculty: interaction with expert faculty and industry The Alumni Cruyff Institute provides a professionals. means of interconnection that • Collaborative tools, teamwork, will enable the whole community not communication and debate. only to re-establish contact with fellow students, but also to create new links • Sports-industry oriented: with people from the sports sector training that approaches the throughout the whole network who business sector of the sports can offer new experiences and industry. initiatives to keep growing in the • Learning from experience: profession. designed for professional improvement. COURSE MASTER IN FOOTBALL POSTGRADUATE FOOTBALL INDUSTRY COURSE BUSINESS IN DIPLOMA IN TRENDS. LALIGA CASE FOOTBALL BUSINESS PARTNERSHIP WITH FOOTBALL BUSINESS STUDY. THE MAKING OF FUNDAMENTALS FC BARCELONA ONLINE A GLOBAL BRAND ON ONLINE BARCELONA CAMPUS AMSTERDAM MANDATORY - 27 ECTS CORE 18 ECTS DAY 1 MODULE 1 MODULE 1 STRATEGIC MANAGEMENT INTRODUCTION THE FOOTBALL INDUSTRY APPLIED TO THE BUSINESS TO THE FOOTBALL GLOBAL OVERVIEW AND STRATEGIC MANAGEMENT OF FOOTBALL BUSINESS OF SPORT ORGANIZATIONS TRENDS 6 ECTS MODULE 2 GOVERNANCE HISTORY AND POLITICS IN FOOTBALL OF FOOTBALL FINANCIAL MANAGEMENT MODULE 2 IN SPORT ORGANIZATIONS MANAGEMENT SKILLS MODULE 3 6 ECTS FOOTBALL GOVERNANCE DAY 2 SPORT MARKETING FROM BRAND MANAGEMENT 6 ECTS MODULE 3 MODULE 4 TO SPONSORSHIP SPORTS FOOTBALL SOCIOLOGY ACTIVATION AND ORPORATE SOCIAL MARKETING RESPONSIBILITY INTRODUCTION TO FOOTBALL BUSINESS 6 ECTS THE TRANSFORMATION OF MODULE 5 A BRAND PREPARED TO THE MANAGEMENT OF CLAIM ITS GLOBAL POSITION A FOOTBALL CLUB MODULE 4 FINANCIAL MANAGEMENT ADVANCED - 6 ECTS MODULE 6 SOCIAL, BUSINESS AND FOOTBALL FINANCES TERRITORIAL AND FOOTBALL FOOTBALL STRATEGIC ACQUISITION STRATEGY REVENUES PLANNING 3 ECTS MODULE 7 GLOBAL EXPANSION INNOVATION IN GLOBAL NETWORK: A FOOTBALL ELECTIVES -3 ECTS UNIQUE MODEL CORE - 6 ECTS MÓDULO 8 Choose 1 FOOTBALL AND MEDIA LEADERSHIP IN SPORT ORGANIZATIONS DAY 3 MODULE 9 3 ECTS LALIGA MARKETING, CASE STUDY SPONSORSHIP AND FAN ENGAGEMENT SPORT MEDIA 3 ECTS MODULE 10 FC BARCELONA BUSINESS HUMAN RESOURCES AND OPERATIONS IN SPORT 3 ECTS MODULE 11 MANAGEMENT FAN ENGAGEMENT GAMES 1 (ONLINE) 3 ECTS MODULE 12 MANAGEMENT GAMES 2 (ONLINE) MODULE 13 SEMINAR SERIES: FOOTBALL INDUSTRY INSIGHTS Educating the next generation HEADQUARTERS cruyffinstitute.international Johan Cruyff Institute of Leaders in Sport Management Pomaret, 8 @cruyffinstitute 08017 Barcelona Spain Johan Cruyff Institute T. + 34 93 418 78 68 [email protected] Johan Cruyff Institute www.johancruyffinstitute.com Johan Cruyff Institute is a member of the North American Society for Sport Management (NASSM), the European Association for Sport Management (EASM), the Catalan Sports Cluster (INDESCAT) and the initiative for higher education institutions, supported by the United Nations (PRME)..