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August 6, 2007 12:01am ET Order Reprints Print Articles SOME READERS HAVE ASKED WHAT FUTURE HOLDS for Barron Now, when its parent company, Dow Jones, agreed to be bought by Rupert Murdoch's News Corp. We hope that someday this could mean, among other things, Barron's TV show on the soon-to-be-launched Fox Business Channel, perhaps more distribution of Barron's content in places like India and China, and more investment in Barron's Online, so that, for example, readers can more easily exchange views on their investments. This will not mean any change in the standards of accuracy, fairness and authority that underpin our journalism. Readers rely on Barron to give them a front row seat on Wall Street, so we can let them know what professionals think - and let them know when we feel the pros got it wrong or pushed the trend too far. The latest example: this week's cover story about missed opportunities in the junk bond market. Readers depend on our judgment to help them invest, whether for their children's education or for their own retirement. Any undue influence on these judgments will damage our relationship with readers and harm our business. Rupert Murdoch knows that. A few weeks ago, discussing journalistic ethics with members of the Bancroft family that controlled the Dow Jones and The Wall Street Journal for more than a century, Murdoch said: Any interference - or even a hint of interference - would violate the trust that exists between the newspaper and its readers, something I don't want to face. Aside from breaching public trust, it's just going to be a bad business. To that end, News Corp. and Bancrofts have agreed on standards that will apply to all Dow Jones publications and are modeled on the basis of the LongStanding Dow Jones Code of Conduct. Among them: The facts are accurate and fairly presented. Analyses represent the best the judgments of publications, not their preferences or preferences of their owner, sources, advertisers or information providers. Information. represent only the editorial philosophy of the applicable publication, based on the basic principle of free people and free markets. There are no hidden agendas in any journalistic endeavors. Precision and Fairness extend to coverage of any real or perceived business interests of News Corp. a special independent committee has been tasked with helping ensure that these standards apply to all Dow Jones publications and services, including Barron.' We are grateful to Bancrofts, Dow Jones and News Corp. for adopting these guidelines. They are the cornerstone of great journalism and a profitable journalistic enterprise. So what does this mean for readers? We hope this means even better than Barron and we will do everything we can to make it so. Edwin A. Finn is the editor and publisher of SOME READERS HAVE ASKED WHAT FUTURE HOLDS for Barron now that his parent company, Dow Jones, has agreed to be bought by Rupert Murdoch News Corp. The error occurred, please try again later. Thanks this article was sent to Clear that e-books are the future of printed works, even if now Amazon Kindle is the only device that demonstrates the power of the new environment. But with the news that Rupert Murdoch wants in on the site, and with Verizon being courted by e-book creators, it looks like a triumph of the new tech is secured. Murdoch's interest in e-books has surfaced via AllThingsD: His company is certainly investing cash in a new e-reader that has a big screen and four colors. It is clearly designed as a competitor to the Amazon Kindle, which has a rather diminutive screen more suited to reading books than magazine or newspaper style content, and can simply display black and white or gray images. This News Corp will be showing interest in e-books not really so many surprises-end print paper news industry is being accelerated by the failing economy and technology promotion, and if News Corp wants to stay on top of the game it is only natural to embrace the next big thing. You can imagine similar discussions taking place in newspaper boardrooms when the color of print became possible. There's also news that Verizon has approached e-book manufacturers on the topic of integrating wireless download systems into their technology. It's a direct parallel to The Built-in Connection Of Kindle and Kindle 2, making them strong gadgets: if you want a new book when you're out and about, you can just download it. Speaking at the CTIA Wireless Technology Fair, Verizon's man responsible for accessing non-phone devices, Tony Lewis, noted that five companies have approached Verizon. He wouldn't name them, of course, but he suggested that some might be interested in offering content that Amazon has current non-like college textbooks. ATT has also entertained similar requests, as well as the company's consumer services Ralph de la Vega notes that because of its similarities with other cellular networks around the world, ATT is interesting for e-book manufacturers who have their eyes in global markets. With all this attention starting to whirl around e-books, it looks like they will evolve from niche, mostly US-focused gadgets they currently have in the global phenomenon pretty quickly. All that seems to be advances in e-paper/electronic ink technology and smart business models are two things that the Financial Watch News Corps can certainly help with. (via Gizmodo, Electronics) Today British tycoon and Virgin chairman Richard Branson is diving from the sky into a new venture: the iPad is the only magazine called the project. Sources say the magazine is expected to hit the iTunes store Tuesday, and thus take the first swing on a new digital news platform that has already seen big investments from Rupert Murdoch's News Corp.Video front-cap project leaked today, and features Jeff Bridges and Wired-Meets-G' watch. The publication will focus on technology, entertainment, entrepreneurship and promises to be within a flashy distance from the cutting edge. Will the project help revolutionize the way we consume the media? Or is it just another haphazard attempt by Branson to get his foot in the door of a new industry? A blog post published last week on the magazine's website suggests the company at least knows what it's against. Under the modest headline Welcome to the Future, the project's author calls the venture a blind step in a potentially humiliating void. The post focuses on the promise of the iPad: Apple's tablet will, in no particular order, a) single-handedly keep printed smes, b) revolutionize book publishing, c) force a re-examination of the consumption of news and d) you put . But the author of the project is also wary of competitors. Last week, rumors emerged of a joint development by Apple and News Corp. for the Daily, only for the iPad newspaper, which would cost just 99 cents a week. While prices and other details have not been revealed, the project says it welcomes competitive: Reports have emerged that Rupert Murdoch will soon launch an iPad-only newspaper called The Daily, after he came to him in his sleep or something. Which, like all Murdoch products, will surely enrich humanity with its unbiased political analysis and sliding coverage of the explosion of shit. Also: hi-def nudity, fingers crossed. But the fact is: the irascible Aussie despot doesn't throw his corked hat into a cyber ring until he's confident in the market. It's not every day I get an invitation from Rupert Murdoch and Jerry Hall to visit their penthouse in New York. Though I met Mrs. Murdoch many years ago, when she was Mrs. Jagger or less) we did not maintain acquaintance, and as for her current husband, let's say we do not travel in the same and we've probably never supported the same political candidate. How can I resist? I was invited as a wine critic - Murdoch bought a vineyard in Bel Air called Moraga in 2013. One of the few registered wineries in Los Angeles County, Moraga is the legacy of the late Tom Jones, an aerospace executive who decided in the 1970s to plant vines in one of the most expensive postcodes in the country. After answering yes, I got an address: a skinny new tower in the Flatiron area. I set my bona fides with the doorman and was rocketing about 60 floors. The penthouse was a dazzling, literally- glass box full of sunlight and exquisitely tasted modern furniture (courtesy of decorators Jay Johnson and Tom Kashin), with panoramic views of the city. The pyramid roof of the old Metropolitan Life tower seemed close enough to touch. He didn't look like Darth Vader, but I still felt a repentance of fear.
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