, Gender-based Violence in Emergencies Advocacy Handbook November 2014 The GBV AoR Advocacy Handbook was developed in 2014 by the Women’s Refugee Commission, with support from UNICEF and on behalf of the GBV AoR. The Women’s Refugee Commission and Refugees International are co-chairs of the GBV AoR’s Advocacy Task Team. The GBV AoR Advocacy Handbook is organized into three parts: Part 1: Advocacy Strategy ― a multi-year strategy including tools, templates, key resource materials, and sample messages. Part 2: Tools, Templates & Resources ― tools and templates to support implementation of the strategy. Part 3: Advocacy Training & Planning ― easy-to-use basic training materials to strengthen capacity among GBV AoR members and field teams to conduct effective advocacy. Part 3 includes the materials in this document plus PowerPoint files. November 2014 The GBV AoR Advocacy Handbook is available at www.gbvaor.net. CONTENTS Abbreviations .................................................................................................................................. i ABOUT THE ADVOCACY HANDBOOK ..............................................................................................1 Introduction and Background .........................................................................................................1 Part 1: Advocacy Strategy ................................................................................................... 1 Part 2: Advocacy Tools ........................................................................................................ 2 Part 3: Advocacy Training ................................................................................................... 2 Advocacy Definition .......................................................................................................................2 Intended Audience .........................................................................................................................3 PART 1: ADVOCACY STRATEGY .......................................................................................................4 Goal and Objectives........................................................................................................................4 Goal ..................................................................................................................................... 4 Objectives ........................................................................................................................... 4 Challenges and Opportunities .........................................................................................................4 Challenges ........................................................................................................................... 5 Opportunities ...................................................................................................................... 6 Targets, Messages, and Communication Channels ......................................................................... 10 Target Audience ................................................................................................................ 10 Developing and Delivering Advocacy Messages ............................................................... 11 Communication Channels ................................................................................................. 11 Advocacy Activities....................................................................................................................... 12 Get Ready .......................................................................................................................... 12 Core Ongoing Advocacy Activities .................................................................................... 13 Expanded Advocacy (2016 and beyond) ........................................................................... 15 Monitoring Advocacy ................................................................................................................... 16 Tracking Activities and Outputs ........................................................................................ 16 Measuring Results/Outcomes ........................................................................................... 17 Reporting and Sharing ...................................................................................................... 17 Specific Advocacy: Revised GBV Guidelines ................................................................................... 18 Aim of Guidelines Advocacy.............................................................................................. 18 Advocacy Messages .......................................................................................................... 19 AoR Capacity Considerations ............................................................................................ 19 Each Country Roll-out Experience Can Inform the Next ................................................... 19 Remember the Donors...................................................................................................... 19 Advocacy Activities for Guidelines Roll-out ― Global and Field....................................... 21 Specific Advocacy: Emergency Preparedness & Response ............................................................. 26 Basic Building Blocks ― Internal Systems ...................................................................................... 27 All Work Streams .............................................................................................................. 27 Communications ............................................................................................................... 27 Name Change .................................................................................................................... 28 AoR Members ................................................................................................................... 28 Advocacy Coordinator ....................................................................................................... 29 Information Collection and Knowledge Management ..................................................... 29 Advocacy Task Team ......................................................................................................... 33 Links among Task Teams ................................................................................................... 33 Engagement with the International Humanitarian Architecture ..................................... 33 PART 2: TOOLS, TEMPLATES & RESOURCES ................................................................................. 35 Advocacy Entry Points ― Humanitarian Programme Cycle ............................................................. 36 Target Audience Map ................................................................................................................... 38 Messaging .................................................................................................................................... 42 General Tips for Creating Effective Messages .................................................................. 42 Coordinating Global and Field-Level Messages for Funding ............................................. 42 Menu of Useful Language for Advocacy Purposes ........................................................... 43 Advocacy & Messaging: Additional Tips for the Field ..................................................................... 48 Templates for Advocacy Materials ................................................................................................ 51 Template for Case Studies ................................................................................................ 51 Template for Advocacy Briefs on GBV in Country X ......................................................... 52 Clearance and Distribution Process for GBV AoR Advocacy Briefs ................................... 54 Briefs on Commonly Asked Questions ........................................................................................... 55 What Is GBV? .................................................................................................................... 55 What Is the GBV AoR? ....................................................................................................... 56 What Is a Humanitarian Response to GBV in Emergencies? ............................................ 56 What Is GBV Coordination and Why Is Good Coordination Essential? ............................. 58 Why Are GBV Interventions Life-saving? .......................................................................... 59 Where Is the Data on GBV Incidents in These Settings? .................................................. 59 Sample Matrix of GBV AoR Products ................................................................................ 62 Communications Tools & Resources .............................................................................................. 63 Annual Calendar of Advocacy Opportunities .................................................................... 63 Communication Channels ................................................................................................. 66 Cluster Newsletter Information ........................................................................................ 67 Communications Outlets .................................................................................................