Interactive Health Communication Workbook February 25 & 26, 2002 100 College Street Room 213 The Banting Institute University of Toronto Toronto, Ontario M5G 1L5 Tel: 416.978.0522 Fax: 416.971.2443 Email: [email protected] www.thcu.ca ADDITIONAL COPIES & COPYING PERMISSION Permission to copy this resource is granted for educational purposes only. If you are reproduc- ing in part only, please credit The Health Communication Unit, at the Centre for Health Pro- motion, University of Toronto. Additional copies of this resource are available free of charge. Please fax requests to (416) 971-2443. The Health Communication Unit at the Centre for Health Promotion University of Toronto 100 College Street, Room 213 The Banting Institute Toronto, Ontario M5G 1L5 Tel (416) 978-0522 Fax (416) 971-2443 E-mail: [email protected] http://www.thcu.ca DISCLAIMER The Health Communication Unit and its resources and services are funded by the Health Pro- motion Branch, Ontario Ministry of Health and Long-term Care. The opinions and conclusions expressed in this paper are those of the author(s) and no official endorsement by the Ministry of Health and Long-term Care, Health Promotion Branch is intended or should be inferred. ACKNOWLEDGEMENTS For their input and assistance in the development of this resource, THCU would like to acknowledge the 2002 Interactive Health Communication Workshop Project Team: Larry Hershfield, The Health Communication Unit, Centre for Health Promotion at the University of Toronto Alison Stirling, Ontario Prevention Clearinghouse Shawn Chirrey, Canadian Health Network Youth Affiliate Penney Kirby, Ontario Health Promotion Resource System Dave Haans, Department of Sociology, University of Toronto Cameron Norman, Dept. of Public Health Sciences, University of Toronto Oonagh Maley, TeenNet The THCU would also like to recognize the 2000 and 2001 Health Promotion Summer School Project Team for their contributions to this workbook which have been retained (afilliations in 2000 and/or 2001): Michelle Black, Canadian Health Network Erica Di Ruggiero, Canadian Health Network Liz Rykert, Meta-Strategies, Inc. Paulina Salamo, Canadian Health Network Contents Introduction ..............................................................................................1 Health Promotion Strategies: Functions & Capabilities of Online Applications...............................................................................3 (Alison Stirling, 2002) Educational Applications ..........................................................................7 (Larry Hershfield and Shawn Chirrey, 2002) Review Online Examples Canadian Health Network (Erica Di Ruggiero and Paulina Salamo, 2000) .........17 Ontario Health Promotion E-Bulletin Database (Larry Hershfield, 2001).23 CyberIsle (Oonagh Maley, 2001) ...............................................................25 Online Communities: Connecting with Others.......................................35 (Alison Stirling, 2002) Connecting with Others: Concepts & Strategies....................................49 (Liz Rykert, 2000) Finding the Information You Need: A Tutorial for People Working in Health Promotion...............................55 (Penney Kirby, 2002) Internet & E-Health Landscape: Why Use The Web For E-Health Promotion .........................................................................85 (Shawn Chirrey, 2002) Assessing the Quality of Web Sites and Applications ............................109 (Larry Hershfield and Shawn Chirrey, 2002) Phases & Stages of Web Site Design ....................................................115 (Oonagh Maley, 2002) Evaluating the Impact of Your Web Site...............................................129 (Cameron Norman, 2002) Web Site Traffice – Part 1: Evaluating the Use of Your Web Site.........133 (Dave Haans, 2002) Web Site Traffice – Part II: Increasing Traffic to Your Web Site...........143 (Dave Haans, 2002) Clear Writing for the WWW.................................................................153 (Michelle Black, 2000) Introduction 1 This workshop deals with general issues, as well as specific skills. General issues include functions, capabilities, and applications relative to the strategies of Health Promotion outlined in the Ottawa Charter and social science behavioral change theory. We also look at how quality of websites is defined and how they are actually assessed relative to quality criteria. We also review trends. In terms of skills, we look at finding information, building online commu- nities, developing websites, and evaluation. Therefore, at the end of the workshop, we hope participants (depending on the sessions they attend) will be able to: 1. Identify major criteria for evaluating IHC applications, including health promotion values. 2. Identify ways in which IHC supports the major health promotion strategies. 3. Identify technical ways (e.g. listserv) to connect with others, as well as concepts and strategies for building online communities. 4. Search for information and related organizations and conduct a bibliographic search. 5. Identify key stages for website development, and guidelines for each stage. 6. Select appropriate approaches for formative, process and summative evalua- tions of own IHC applications. Interactive health communication (IHC) can be defined as the interaction of an individual—consumer, patient, caregiver, or professional - with an electronic device or communication technology to access or transmit health information or to receive guidance on a health-related issue. For the purposes of this site, this definition does not include electronic applications that exclusively focus on administrative, financial, or clinical data, such as electronic medical records, dedicated telemedicine applications, or expert clinical decision-support systems. Some applications, however, integrate some of the above functions with health communication. (Source: The Science Panel on Interactive Communication and Health, October 1997) More information about this workshop can be found at: http://www.thcu.ca/workshops/ihcWkshp.htm A master list of all the URL’s used during this workshop is available at: http://www.thcu.ca/infoandresources/publications/URL_list.htm Interactive Health Communication Workbook 2 Health Promotion Strategies: 3 Functions & Capabilities of Online Applications by Alison Stirling, 2002 OPC (Ontario Prevention Clearinghouse) [email protected] http://www.opc.on.ca Health Promotion Strategies Functions and Capabilities of Online Applications Health Promoters Use the Internet to PUSH - provide information PULL - find information CONNECT - work together Ottawa Charter for Health Promotion 1986 5 Action Areas: • Strengthening Community Action • Healthy Public Policy • Create Supportive Environments Strategies: Health Education • Develop Personal Community Development Skills Advocacy Policy Development Self-Help • Reorient Health Communications Services Interactive Health Communication Workbook 4 Health Promotion Subject Matrix To use the search: choose one subject in each area. By choosing subjects in The OHPE Subject several areas Matrix is consistent you can build a with the key elements profile for the of health promotion - information action areas of you are seeking. Start Charter, determinants the search with of health, settings, the "GO!" strategies, populations button at the and issues. bottom, and It offers a framework to the search will search for health scan the database promotion information, ideas, resources, people Health Promotion Action Areas Strengthen Online Application Examples Community Action Web Communities http://www.web.ca/web/commun/index.h Set priorities, make Community Building tml decisions, plan, and Planning via online Kids HelpLine Virtual strategize, implement communities, e-lists Communities for community http://kidshelp.sympatico.ca/talk/home.htm empowerment. Community action Community Building Tools Examples: modules and tools, - Community planning http://ctb.lsi.ukans.edu/tools/tools.htm checklists smoke-free social Halton Community Action programs with teens for Drug Free Youth - Youth engaged in online http://substanceabuse.region.halton.on.ca/ discussions in virtual communities Charity Village Communities Health Promotion Action Areas Healthy Public Policy Online Application Examples: Combines diverse Research databases Alcohol Policy Network approaches including http://www.apolnet.org legislation, fiscal E-Forums for input Campaign 2000 for kids http://www.campaign2000.ca measures and Online Polling Smokescreen Forums organizational change Linking to related http://www.smokescreen.org campaigns Examples: Toronto Star Speak Out! http://www.thestar.com Tobacco packaging legislation changes Join Together Online Selling cigarettes to http://www.jointogether.org minors controls Health Promotion Strategies: Functions & Capabilities of Online Applications 5 Health Promotion Action Areas Create Supportive Online Application Examples: Environments Quit 4 Life – Stories E-Communities, Stories http://www.quit4life.com/html/s Living and working Research facts & plash.html conditions that are forums safe, stimulating Canadian Policy Research Listservs and forums Network http://www.cprn.org/cprn.html Examples: Peer supports Ontario Self-Help Network Forums http://www.selfhelp.on.ca/discus sion.html Health Promotion Action Areas Personal Skills Online Applications Examples Development Quizzes, skill testing CyberIsle http://www.cyberisle.org Providing information, Quit4Life Interactive