SELFRIDGES GOES LIVE WITH EYEKANDY POINT & PLACE® AR SHOPPING PLATFORM 17th June 2021, United Kingdom, London. Eyekandy, one of the world’s leading Augmented Reality (AR) About Eyekandy Providers for Commerce, added major UK luxury We’re changing the way the world shops with Augmented Reality. Based in London and Chicago, retailer Selfridges to a growing portfolio of retailers Eyekandy is the world’s leading Augmented who are using its AR shopping platform, Point & Place®. Reality (AR) Provider for Commerce. We partner with Brands and Retailers across the world to produce engaging AR shopper experiences in- Selfridges was seeking a partner to help them educate and engage store, online and in print. Our multi award winning, their shoppers about products during a time when global AR shopping Platform, ‘Point & Place®’, is in-store foot traffic was impacted due to pandemic closures. the world’s most adopted AR shopping platform, with hundreds of retailers connected across 30+ countries. Eyekandy has won numerous industry “Our shoppers are demanding more interactivity, awards as we deliver innovation in creative ways to drive sales and engagement from shoppers with immersion and personalisation across all shopping immersive ways to shop and browse. channels. The Eyekandy AR shopping platform was easy to implement and instantly delivered the Further enquiries: [email protected] Augmented Reality shopping features we needed.” About Selfridges Tuf Gavaz, Innovation Lead for Selfridges. In 1906, Harry Gordon Selfridge arrived in London from Chicago with his heart set on The ‘shop in AR’ functionality will be made available for many opening his dream store. With his revolutionary luxury brands on Selfridges website; including Gucci, Saint understanding of publicity and the theatre of retail, Laurent, and Christian Louboutin. Shoppers will be able to view the Selfridges flourished under the direction of its products in incredible detail via WebAR, which provides seamless charismatic Chief. implementation of Eyekandy’s Point & Place® technology that does Harry Gordon Selfridge’s spirit of innovation not require people to download an app to enter the AR experience. and creativity lives on through its owners today. Since 2003, the Weston family have owned and Tuf Gavaz, Innovation Lead for Selfridges said; ‘Integrating the operated the business. The only store to be Eyekandy AR shopping solution was extremely simple, requiring only named the Best Department Store in the World a single line of code. As a result, we have enabled an ‘instant on’ AR four times, Selfridges today is more than just the shopping feature to all of our websites. Our shoppers can now enjoy sum of its products - it’s a shopping experience the fantastic benefits of AR shopping from the comfort of that promises to surprise, amaze and amuse its their home.’ customers by delivering extraordinary customer experiences. Oli Lacigova, COO of Eyekandy added; ‘Selfridges is perfectly placed to enable their shoppers with a new, fun, immersive and educational way to shop across all sales channels with AR.’ Try it for yourself here.