ISSN 1744-6988 06 EXPERT 9 771744 698037 ADVICE 3 FEATURES OF WEALTHY FRANCHISEES Common traits of the top performers What I CHANGED MY CAREER PATH Meet 29-year-old mum of one Georgina Burman ESSENTIAL LEADERSHIP Franchise SKILLS £3.99 | VOLUME 16 ISSUE 6 what-franchise.com 10 ways to energise your team POWERBRANDS CLEANING & RESTORATION FRANCHISES 5-page special LITTLE PAIN, POSITIVITY, CAESARS PASSION SEEKS AREA DEVELOPERS What franchisors look for AROUND THE WORLD in would-be franchisees PAGE PAGE PAGE INSPIRING THE BE YOUR SURVIVING THE 14 NEXT GENERATION 60 OWN BOSS 98 STORM Award winning education 7 steps to finding the British Franchise Association opportunity launches in UK right franchise vows to be industry anchor WHAT FRANCHISE 16_6 master_WHAT FRANCHISE 29/01/2021 08:22 Page 2 WHAT FRANCHISE 16_6 master_WHAT FRANCHISE 29/01/2021 08:22 Page 3 WHAT FRANCHISE 16_6 master_WHAT FRANCHISE 29/01/2021 14:32 Page 4 The artificial grass market has grown dramatically over the last 5 years to where we are today, a £300 million industry! Join our franchise team and start your new business today! “An outdoor, feel good business, that is only limited by your own ambition.” With a franchise costing as little as £20,000, and a market worth in excess of £300 million, artificial grass is thriving, even in these uncertain times. With a booming market ready to be tapped into and a customer base that already knows about the benefits of artificial grass! The Secret of our Success? Simple. It works. For more information please visit or call: www.wonderlawnfranchise.co.uk | 0333 700 6000 CONTENts HIGHLIGHTS Clean & Restore I'm a Franchisee Stand Out From 17 Franchises 52 Under 30 74 The Crowd Our PowerBrands YogaBellies’ Georgina Franchisors look for report showcases some of the Burman explains why she invested a range of qualities in prospective brands profiting in an industry in a proven concept, how she franchisees. Here’s what you need seeing a surge in demand following overcame her biggest challenge and to know to shine during the the coronavirus outbreak her plans for 2021 selection process COVER STORIES 39 A PEST CONTROL FRANCHISE 87 MOVING BEYOUND EXPECTATIONS WITH A DIFFERENCE Meyers Estate Agents helps property owners sell Peter Higgs of PGH Beegone tells us quickly with more affordable costs 14 INSPIRING THE NEXT about this unique pest control and live GENERATION bee removal business 95 FROM CARE ASSISTANT TO Award winning education opportunity FRANCHISEE launches in UK 40 TECHNICIAN TURNS BOSS AT Buying a Bluebird Care business is an absolute REVIVE! BIRMINGHAM NORTH dream for me, Allen Vanderwyk-Coyne says 34 LITTLE CAESARS It was an opportunity on our Pizza brand seeks area developers doorstep we couldn’t miss out on, around the world Paul Morris says INSIGHT 36 FEATURES OF WEALTHY FRANCHISEES 42 700% PROFIT INCREASE FOR 50 WE HELP FRANCHISES THRIVE Common traits of the top performers OUR BUSINESS Tap into our business planning and funding Action Coach James Burke helped advice, James Thomas at d&t says 60 BE YOUR OWN BOSS transform the fortunes of a female 7 steps to finding the right franchise fashion brand 80 START-UP TO SCALE UP Ambitions to build a multi-unit business? 90 ESSENTIAL 49 A DESIRE TO HELP OTHERS Franchising can help achieve your goal LEADERSHIP SKILLS Home Instead provides the very best of 10 ways to energise your team care and companionship 82 IF IT’S TIME TO SELL It’s time to talk to Franchise Resales and take 98 SURVIVING THE STORM 58 ESSENTIAL SERVICE advantage of a special offer British Franchise Association vows to DELIVERS HOPE be industry anchor OSCAR Pet Foods explains why 96 TOP TIPS FOR TAKING ON STAFF teamwork and staying local promises The essential elements to consider if you want to OPINION continued success become an excellent employer 63 TASTING SWEET SUCCESS 11 TREND SPOTTING FOR Kaspa’s Desserts is a fast growing brand THE YEAR AHEAD with nearly 100 restaurants in the UK Predictions following a turbulent 12 months 66 POSITIVE RESPONSE TO THE 12 DON’T GAMBLE WITH PANDEMIC YOUR FUTURE Cafe2U has risen to the biggest Picking the right franchise can challenge in the company’s history radically reduce the odds of failure 73 YOUR FUTURE COULD START TODAY FRANCHISE Want to start your own business? OPPORTUNITIES Now’s the time, TRIB3 says 29 SYSTEMS, TRAINING, 86 WHEN THE GOING GETS SUPPORT TOUGH 36 Ian Christelow of ActionCOACH UK FASTSIGNS certainly got going at the explains why you should start a franchise start of the COVID-19 pandemic WHAT-FRANCHISE.COM 5 WHAT FRANCHISE 16_6 master_WHAT FRANCHISE 29/01/2021 08:22 Page 6 FROM 74 THE EDITOR n 2020 there was a sharp I increase in the number of people researching the business opportunities franchising could provide them, as the certainly appealed to Georgina Burman, who we’ve possibility of redundancy and interviewed for this issue. recession loomed large. She became a YogaBellies franchisee in 2019. Following Because of this, franchisors her time spent in fashion as a garment technologist, currently have a larger pool she decided to change career and now teaches yoga to of candidates to choose from, woman. Despite a hugely testing 2020, she describes the which means that for aspiring move as the best decision of her life. franchisees it’s even more In the article, Georgina talks about the benefits of important to stand out buying a franchise, the challenges of being a franchisee from the crowd. under 30 and the plans she has in 2021. Franchises are not It provides a useful insight into life as a franchisee. merely given, they’re We also hope it encourages you to follow in Georgina’s awarded to investors who fit a franchisor’s profile. Most footsteps and set up your own business backed by franchisors aren’t looking for prior experience in their industry. an established brand. With around 1,000 franchises Instead they seek individuals who are self motivated, resilient, operating in the UK, there are plenty to choose from. disciplined, possess good communication skills and can follow a Just remember, it’s not simply a case of demonstrating proven system, among other things. to a franchisor that you have sufficient funds to buy into So how can you shine during the recruitment process? We’ve the company. They’re also looking for astute long-term outlined how you can appeal to a franchisor on pages 74-77, partners who can play an integral part in the plans they along with highlighting some of the biggest mistakes would-be have for their brand. And competition is particularly franchisees make plus some tips from established owners. keen at the moment. Many cleaning and restoration franchises are reporting a leap in demand for their services because of COVID-19 and the fact people have been forced to spend more time in their homes than usual Jeff James Editor, What Franchise during the past 12 months. If you think you’d be suited to this type of business, turn to [email protected] page 17. The franchises featured service both commercial and @whatfranchise residential customers and are among the most established names NEXT ISSUE in the UK franchise industry. linkedin.com/company /what-franchise According to a recent report, health and well-being is a sector ON SALE: that’s popular among people wanting to be their own boss. It March 25 facebook.com/whatfranchise what-franchise.com ADVERTISING DIRECTOR Millie Hall. 01323 471291 CREDIT CONTROL Richard Davies Tel: 01323 471291 [email protected] Sue Carr Tel: 01206 505903 Email: [email protected] CIRCULATION MANAGER EDITOR Joseph Gibbons Tel: 01206 505912 SENIOR ACCOUNT MANAGERS Jeff James Rachael Wenham. 01323 471291 FROM THE SUBSCRIPTIONS INDUSTRY Published by Aceville Publications Ltd [email protected] DESIGNERS Pacific House, Innovation Business PUBLISHER OF Tel: 01795 414667 CONTRIBUTION Adam Barford & Luke Rogers WINNER Park, Eastbourne BN23 6FA. Printed Luke Elliott. 01323 471291 PUBLISHER British Franchise in England © Aceville Publications Ltd INSIDER INFO [email protected] Matthew Tudor PRINTED IN ENGLAND Association Global Central American franchising The biggest markets in this ABC certified circulation: emerging region Franchise From the U.S. to Professional globalfranchisemagazine.com Canada and back again How to capitalize on cross-border developments MASTER, REGIONAL AND INTERNATIONAL FRANCHISING 12,580 January- NEWSTRADE SALES Affiliate and Supplier INTRODUCING Matthew Gilley. 01323 471291 HEAD OF CONTENT (FRANCHISING) PROPELLED BRANDS: December 2019 Franchisor of FASTSIGNS Awards 2019 and NerdsToGo [email protected] James Fell Marketforce. Tel: 0203 1483300 5 AREAS OF OPPORTUNITY TO EMERGE FROM THE PANDEMIC 7 WAYS TO PROPERTY STRENGTHEN © Aceville Publications Ltd FRANCHISE FRANCHISING RELATIONSHIPS Your essential guide to hotels, real estate, and flexible workspaces No part of this publication may be copied, broadcast, interpreted, or stored, in any form, for any purpose, without the written permission of the publisher. PAGE SCOTT PAGE JACKIE PAGE BETTE 21 GREENBERG 56 LOBDELL 88 FETTER Every effort is made to ensure the veracity and integrity of the companies, persons, products and services mentioned in this publication, and details given are believed accurate at the Closing the franchisee Making international Tackling the master performance gap development pain-free franchising model time of going to press. However, no responsibility or liability whatsoever can be accepted for any consequence or repercussion of responding to any information or advice given or inferred. GLOBALFRANCHISEMAGAZINE.COM 7 InFacts and figures the from the world of franchising know Number QUOTE ME ON THAT crunching “What gives wealthy franchisees their edge are three powerful behaviours that you can 100-150 replicate to achieve the same results.” That’s the amount of franchise locations Engineering Find out more in Scott Greenberg’s feature on pages For Kids estimates it could have operating in the UK by 36-37.