UNDERSTANDING THE RETAIL VOID SAN FRANCISCO'S EAST BAY I-880 CORRIDOR - DEMOGRAPHICS & FACTS FREMONT, CALIFORNIA Prepared for: Summer, 2011 your appstore. free barcode app from Please download your INTRODUCTION We have prepared the following information for to show you the The Great Retail Void along the I-880 corridor in San Francisco's East Bay Area. With 14 locations through- out the Bay Area, APPLE'S closest locations to The Block in Fremont and the I-880 corridor are: • Stoneridge Mall, Pleasanton - 18 miles away • Downtown Walnut Creek - 34 miles away • Stanford Shopping Center, Palo Alto – 19 miles away • Bay Street, Emeryville - 32 miles away FREMONT’S SHOPPING PROFILE As you’ll see from the demographic and marketing study prepared by CLARITAS, the buying patterns of Fremont residents refl ect a high-end infl uence - “urban type” shopper seeking lifestyle retail and pedestrian-oriented shopping centers. Fremont shoppers are likely to be very comfortable in frequent upgrades to their electronics or other consumer items and like to purchase quality and luxury products. WHAT FREMONT SHOPPERS BUY? Shoppers seek stylish, high quality and fashionable goods. They also seek dining options such as California Pizza Kitchen, Cheesecake Factory and trendy, fast casual dining experiences. WHAT FREMONT NEEDS? The psychographic patterns prepared by CLARITAS demonstrate that the Fremont trade area provides an opportunity for retailers to address an unmet need – THE GREAT RETAIL VOID! • Apple • Men’s Business Suits • Fashion apparel - J Crew, Banana Republic, Gap, Ann Taylor • Department stores – Nordstrom or Bloomingdales • Sporting goods- skiing, snowboarding, tennis, golf • Watches, both luxury and sporty • Travel Accessories BAY AREA MAP - MAJOR RETAIL PETALUMA NAPA FAIRFIELD DEMOGRAPHICS AND DRIVE TIMES: VALLEJOVALLEJO Demographics 3-Mile 5-Mile 7-Mile BENICIA Population 81,594 199,669 336,976 Avg. HH Income $115,274 $111,970 $111,425 MARTINEZ FAIRFAX CONCORD ANTIOCH Daytime Population 100,947 206,590 364,418 SUN VALLEY MALL, BRENTWOOD CONCORD Drive Times 10 Min. 15 Min. 30 Min. LAFAYETTE BROADWAY PLAZA, Population 182,036 432,848 2,895,805 BEBERKELEYEERRKELEYK WALNUT CREEK SAUSALITO EMERYVILLEEMERYVILLE Avg. HH Income $109,374 $108,166 $105,682 SAN FRANCISCO CENTRE, BAY STREET, EMERYVILLE Daytime Population 192,239 522,679 2,942,632 SAN FRANCISCO OAKLANDOAKLAND *2010 Demographics - Map Info SAN RAMON SANSAN STONERIDGE MALL, PLEASANTON FRANCISCOFRANCISCO DUBLIN LIVERMORE HAYWARD BURLINGAME UNION CITY NEWPARK MALL, NEWARK HILLSDALE SHOPPING CENTER, FREMONTFREMONT SAN MATEO CITY OF SAN MATEO HALF MOON BAY GREAT MALL, MILPITAS MILPITAS MOUNTAIN STANFORD SHOPPING CENTER, VIEW PALO ALTO SANTASANTA LOS ALTOS SANTANA ROW/VALLEY FAIR CLARACLARA SAN JOSE/ SANTA CLARA CUPERTINO SANSAN JOSEJOSE LOCATION MAP: OAKRIDGE MALL, SAN JOSE FELTON SANTA CRUZ Auto Mall Pkwy THE BLOCK YOU ARE HERE O Prepared For: ANTIOCH SAN RAFAEL CONCORD SUN VALLEY MALL CONCORD CLAYTON 2 CORTE MADERA Walnut Creek y 14 BROADWAY PLAZA BERKELEY WALNUT CREEK BAY STREET 3 EMERYVILLE EMERYVILLE SAN FRANCISCO CENTRE SAN FRANCISCO 8 OAKLAND 9 ALAMEDA San SAN RAMON Francisco 10 STONERIDGE MALL PLEASANTON DUBLIN SAN 7 LIVERMORE PLEASANTON FRANCISCO HAYWARD PACIFICA BAY UNION CITY BURLINGAME SUNOL 1 NEWPARK MALL Foster HILLSBOROUGH NEWARK 10 Minutes City FREMONT HILLSDALE SHOPPING CENTER 12 15 Minutes SAN MATEO SAN MATEO Redwood City 30 Minutes Half 5 Mi. 7 Mi. 10 Mi. STANFORD SHOPPING CENTER PACIFIC Moon Bay PALO ALTO GREAT MALL MILPITAS 6 5 Mountain OCEAN MILPITAS WOODSIDE PALO ALTO View 1 1301 Burlingame Ave. Burlingame 94010 LOS ALTOS Santa Clara 2 1516 Redwood Hwy. Corte Madera 94925 SANTANA ROW/VALLEY FAIR 3 5656 Bay Street Emeryville 94608 SAN JOSE/ SANTA CLARA 4 23 N. Santa Cruz Ave. Los Gatos 95030 5 451 University Ave. Palo Alto 94301 13 SAN 6 183 Stanford Shopping Ctr. Palo Alto 95304 CUPERTINO JOSE 7 One Stoneridge Mall Pleasanton 94588 8 2125 Chestnut Street San Francisco 94123 CAMPBELL OAKRIDGE MALL 9 One Stockton Street San Francisco 95108 SARATOGA SAN JOSE 10 3251 20th Ave. San Francisco 94132 11 11 925 Blossom Hill Road San Jose 95123 LOS GATOS 12 340 Hillsdale Shopping Ctr. San Mateo 94403 4 13 2855 Stevens Creek Blvd. Santa Clara 95050 14 1129 S. Main Street Walnut Creek 94596 Distances to Major Shopping Centers Regional Retail Distance/Miles Drive Time/Mins. Bay Street, Emeryville 32.10 36 Broadway Plaza, Walnut Creek 33.75 37 Great Mall, Milpitas 9.25 15 Hillsdale Shopping Center, San Mateo 28.3 33 NewPark Mall, Newark 2.43 5 Oakridge Mall, San Jose 25.9 28 San Francisco Center, San Francisco 38.22 46 Santana Row/ValleyFair San Jose/Santa Clara 15.39 18 Stanford Shopping Center, Palo Alto 19.19 30 Stoneridge Mall, Pleasanton 17.88 21 I 11-1262 (08-2409) • 8/11 WHY YOU SHOULD BE AT THE BLOCK WHAT'S ALREADY HERE: SITE RESUME/TIMING: RETAILERS – ANCHORS: • 865,000 Square Feet of Retail - • 26.95 Acres • Target 98% Leased • ±320,000 Square Feet • Century Theaters • Nordstrom Rack • Parking: 1,646 Stalls (Cinemark - 16 screens) • Old Navy • Target: Opening March 2012 • PF Chang's • Century Theaters: Opening April 2012 FEATURES: • DSW • Shops Delivery: Q4 2012 • Creative way -finding & signage • Babies R Us/ Toys R Us • Shop Openings: Q4 2012/ Q1 2013 extending from Auto Mall Parkway • Claim Jumper along Pacific Commons Blvd. to the projects new heart, THE BLOCK SITE DESCRIPTION/ • Festive, pedestrian-friendly common LOCATION: FREMONT, CA MASTER PLAN: areas for customer gatherings • Served by Interstates • I-880 at Auto Mall Parkway • Exceptional architectural features I-880 and I-680, Highway 84 • City of Fremont, CA and design (Dumbarton Bridge), and County of Alameda numerous arterials including Auto • Interactive sculptures throughout • Fourth Largest City in the Bay Area Mall Parkway/Durham Road, THE BLOCK designed by world- Cushing Parkway, Boscell Road, renowned sculptor, Aris Demetrios OPPORTUNITIES: and Christy Street • Entertainment and activity focus, • 8.3 million square foot with 16-screen “state-of-the-art” • Fashion, Junior Apparel and masterplan on 400 acres Century Theaters projecting to bring Lifestyle Retailers over 1 million movie-goers annually • The combination of Pacific • Junior Anchors to THE BLOCK Commons and THE BLOCK • Pads will bring over 1.1 million square • Specialty Restaurant Concepts feet of national and regional- serving retail to the project The Plaza THE VISION • The new entertainment and fashion Theater Plaza district serving the I-880 corridor • The premier place for shopping, dining and gathering • Planned and designed to capture the senses and captivate shoppers, diners and movie-goers • Energized signage along Pacific Commons Blvd. and key Gateway corners to attract customers to the heart of the project, THE BLOCK Entertainment Court To view a video of the Block, scan this barcode icon with any smart phone. or see THE BLOCK on http://www.youtube.com/user/CCNKF OVERALL SITE PLAN Five Guys Burgers and Fries Theater Plaza BOSCELL ROAD BUNCHE DRIVE Market Broiler THE BLOCK NOT A PART CURIE STREET Claim Jumper CHRISTY STREET CHRISTY MERCHANDISING PLAN STOP Coldwater Creek STOP CC CCCCCCCCC CCCCCCCCCCCCCCCCCCC CCCCCCCC STOP STOP STOP C C C C C C C C CC C C C C CCC C C CC C C C C C C C C C CCC C C C BSWBSW C C BSW C C C C C C C C BSW C CCC CC C C CCC CC C C C C C CCC C C C C BSW C C CC C C C C C C C C C C C C CARTS CARTS EV C C C C STOP BSW BSW C Lululemon C EV CARTS CARTS CARTS CARTS C STOP C C C C C C C C C C C C VEV EV C Pasta Pomodoro C C BSW C C C C C C CC C C C C C C CC C C C C GymboreeGymy boreeboree CARTS CARTS Francesca's Collections C VAN EV EV EV EV EV EV EV Jack's Motherhood Maternity V E EV EV CARTSCCACAR S CCARTSART CARTS CARTS CARTS CARTS BSW C C C C C C C Urban Eats C CARTS CARTS C C C C C C C C C C EV EV C C C BSW C C C C VAN VAN EV EV EVEV The Counter EV EV CW STOP CW CW STOP CW Full Service Cupcakes VAN Restaurant TARGET Buckle BUILDING 139,516 SF C C CC CW C C C C C C C C CONC. C C C PAD STOP BSW C CCC C C C C C C C C C CC C CW STOP STOP C C CCCCCCCCCC CCC CCCCCCCC CCCCCCCC C C C CCC CCC CCC CC C CCCC CCCCCCCC C STOP NOTE: - PARKING SPACES ON BUNCHE DR (16SP) & CURIE ST (12SP) ARE INCLUDED IN THE PARKING PROVIDED TOTAL. - 16 CART CORALS ARE NOT COUNTED IN THE PARKING TOTAL AERIAL VIEW Auto Mall Pkwy Christy Street Boscell Rd CurieCurie Street PacificPacific CommonsCommons BlvdBlvd Buncheche DriveD THE DEMOGRAPHIC STORY A breakdown of the demographics – Fremont, California TRADE AREA/POPULATION • 4th largest city in the San Francisco Bay Area • 2nd largest city in the Silicon Valley • 15th largest City in State of California • Population: 214,000 • Daytime Population: 241,000 • Secondary Trade Area – 397,000 - includes the surrounding cities of Newark, Union City and Milpitas, which are within a 10-15 minute drive time POPULATION MAKE-UP Like all Bay Area communities, Fremont is ethnically diverse: 33% White | 50% Asain | 14% Hispanic | 4% Black | 3% Other • Over half of Fremont’s population was actually born in the U.S. • 91% of Fremont’s population has been in the U.S. for 7 or more years EDUCATION Fremont has a highly educated population with 49% having Bachelors, Graduate, or Professional degrees.