prideinlondon.org Impact Report 2018 1 PRIDE IN LONDON Introduction – from our Co-Chairs It is an honour to be a part of the Pride Pride is London’s third biggest annual one-day movement and a privilege to represent the city event, after the London Marathon and New Year’s that we love. The measure of success of any Eve Fireworks. We are run by a diverse and Pride event is in its inclusion, and as custodians dedicated team of volunteers, more than a third of one of the world’s oldest and most iconic of whom come from BAME backgrounds and Prides, we are extremely conscious of our duty to more than a fifth identify as trans, non-binary or the LGBT+ community to fully represent all the gender-queer. Our Board is also diverse; 50% colours of the rainbow. identify as female, and 20% are from the Black Though we have made great strides since we and Asian communities. took over the organisation of London’s Pride Over the past five years we have created the celebrations, we know that we still have further most diverse Pride in London ever. London’s to travel on our journey to be a truly inclusive incredible and diverse LGBT+ community took organisation that fully reflects our community. centre-stage in everything we did this year. More We are grateful for the feedback we received people took part in the Parade than ever before. in 2017 which have helped us make some Community groups led our Festival, featured important changes in 2018, with more in the in our Channel 4 advertising and London- pipeline for 2019. wide marketing campaign, had stalls in our community village, and held takeover events in our pop-up shop. More artists applied for Pride’s Got Talent than in previous years, and more than 100 were auditioned. The Women’s Stage returned to Leicester Square for its second year; bigger better and attended by more people. We’re also extremely proud that since we started running the event in 2013, Pride in London has become financially stable. As an organisation founded in the aftermath of the collapse of our predecessors in 2012, and which started with nothing, it is right that we celebrate being the first financially sustainable Pride in a generation as it gives us the ability to continue to grow and improve the event for the long term. In the wider LGBT+ sphere, and despite advances in equality in the UK and abroad, there remains a great deal to be done and the cohesion of our community is essential if we are to achieve our aims of equality. 2 PRIDE IN LONDON PRIDE IN LONDON As an organisation that seeks to be inclusive, This year we were awarded a new contract for we face tough decisions reconciling the different the next five years of Pride in London. And we and often complex views within our community. were reminded that when we began organising We want to be clear that we do not support those our first Pride in 2013, we said – with reckless who seek to divide our community; our aim is to ambition – that we wanted to create a ‘world create an event that celebrates and is respectful class Pride’ of which London can be proud. of difference. We are especially keen to support Whilst we know there is still some way to go, those members of our community, such as those this Impact Report gives us hope that we who identify as trans, who face growing hostility are getting there. We were also awarded the from all sides, not least from an increasingly Queen’s Award for Voluntary Service and Gold hostile media and social media. Accreditation by Attitude is Everything. In saying this, it is important for us to explicitly As we reflect on 2018 we are already planning acknowledge and again apologise for the for the future. invasion of this year’s Pride in London Parade Our next Pride event, in 2019, will recognise by anti-trans protesters. This was obviously an important anniversary – 50 years since the incredibly upsetting for the trans community modern LGBT+ rights movement started, outside who were right to be angry at what happened. the Stonewall Inn in New York - and we hope that For our volunteers, it was also very difficult. We you’ll join us in marking this moment and much work hard to create a supportive and friendly more besides in the year ahead. environment and the events of this year were a dreadful blow in a year which otherwise marked progress and success on a range of fronts. We have learned lessons from what happened, and although there are unique challenges in running an event like ours in a public space, we will be implementing changes to our approach to security in 2019. Alison Camps FRSA Michael Salter-Church MBE Co-Chair Co-Chair 3 PRIDE IN LONDON Looking backwards; moving forwards Our achievements in 2018 6. Sponsorship income – which helps to keep Pride free – exceeded £650,000, including new sponsors and partners such as The AA. 1. We delivered the most diverse Pride that London has ever seen, with every part of the 7. The Greater London Authority awarded Pride LGBT+ community taking part in the Parade, in London the contract to deliver Pride for the performing on our stages, and taking part in next five years, recognising our success our community events. since 2013. 2. More than a million people came to the 8. Our core team of senior volunteers streets for Pride in London 2018, including contributed more than 71,000 hours more than 150,000 in our key performance to Pride in London, with a monetary spaces in Trafalgar Square, Leicester Square value of over £2.1m, and were rewarded with the prestigious Queen’s Award for and Soho. Voluntary Service. 3. The biggest ever Pride in London Parade included more than 30,000 people in 469 9. More than £190,000 was raised by our groups. Fundraising team, including more than £59,000 from merchandise sales. 4. The Festival included 120 events, two-thirds of which were free to attend or less than £10. 10. Our ‘Pride Matters’ campaign reached almost half a billion people on social media, 5. Pride’s Got Talent (PGT) attracted more than and more than 200m on traditional media, 190 artists to take part in auditions, and it and ‘Over the Rainbow’, our film for 2018, was the most diverse PGT yet. reached more than 4m people and was shown in one of Channel 4’s key ad breaks. 4 PRIDE IN LONDON PRIDE IN LONDON Our strategic priorities 5. We will enhance the visibility of LGBT+ youth for 2019 in the Parade, working in partnership with community groups, in response to the findings of the Pride Matters research. 1. We will review and enhance event security with our delivery partners and develop 6. We will continue to build on our community new processes to ensure, to the best of engagement activity, to work with our ability, that the Parade is a safe and more groups from a broader spectrum welcoming place for those who share the of the community. values of Pride in London. 7. We will develop and implement a programme 2. We will work to achieve greater inclusivity of year-round training for our core team, to into our culture, both in terms of our enhance their skills and ensure their structure and the delivery of Pride in London. contribution is rewarded. 3. We will review our governance and 8. We will put in place succession plans for key advisory needs and structures in line roles within our organisation. with the requirements of our new agreement 9. In the fiftieth anniversary year of the with the Greater London Authority, and Stonewall Inn uprising, we will recognise the implement changes ahead of Pride in contribution of those who have gone before London 2019. us, ensuring that trans people are front and 4. We will work to increase visibility of Black, centre in our activities. Asian and Minority Ethnic (BAME) LGBT+ 10. We will continue efforts to secure the people in the Pride festival and on Pride day future financial health of Pride in London itself, including the creation of a new World by developing both existing and new area. income streams. 5 PRIDE IN LONDON Our contribution to London’s LGBT+ community For 46 years, from the first parade in The Parade 1972, to the million-plus people on our streets this July, Pride has been the most The Pride in London Parade is the reason we exist and the centrepiece of our activity. Now important event for public visibility for acknowledged as one of London’s biggest events, the LGBT+ community in London. But just and one of a very few to close Europe’s busiest as Pride has changed over the years, so shopping street for an afternoon, we are proud has the community, and we are working that this year the Parade was the most diverse, hard across all our teams to ensure that with more participant groups than ever before. Pride in London truly reflects the brilliant Our key strategic aim in 2018 was to create the diversity of the city we call home. most inclusive Parade with increased focus on London’s LGBT+ community. Pride’s Got Talent Given the Parade was hugely oversubscribed, we took the strategic decision to enable as For the fifth year running, Pride’s Got Talent has many groups as possible to participate.