ny wa a M y M b y s a n ll mea seafood liquor WAYS & MEANS ® o yster house 2 3 INTERNATIONAL SMOKE International Smoke, the wildly popular collaboration between Chef Michael Mina and lifestyle expert and bestselling cookbook author Ayesha Curry, is inspired by Curry’s and Mina’s individual heritages and travels. International Smoke explores global approaches to fire, grilling, and smoke to create flavorful dishes that bring communities together all around the world. Curry and Mina have created a menu that highlights an array of quality spices, products, and cooking techniques from around the globe. Originally developed as a pop-up at the MINA Test Kitchen in San Francisco, International Smoke opened in San Francisco in November 2017. 4 5 WAYS & MEANS Award-winning seafood restaurant concept, Ways & Means Oyster House, is a full-service restaurant committed to sustainability and localization of product with a menu focused on seafood. Founders Parnell and Jennifer Delcham and Dena Mathe took inspiration from heritage flavors and the environments of seaside clam shacks, oyster bars and harbor houses around the globe to create this concept that celebrates the coastal lifestyle. With locations in Southern California and Portland, Oregon the menu features a small plate format with a price range that begins at $4 and offers lunch, dinner, and weekend brunch. 6 7 SWEETFIN POKÉ Sweetfin Poké bridges Hawaii’s traditional “soul food” and inventive California cuisine with its delicious, healthy poke bowls. Driven by Top Chef contestant, Chef Dakota Weiss, the fresh, fast casual restaurant serves both customizable and signature bowls with unique toppings made in-house. Sweetfin’s signature philosophy, from “Pole to Bowl”— represents Sweetfin’s mission to source the highest quality and most sustainable raw fish. This philosophy extends into all areas of the restaurant’s offerings – from their produce to their sauces and even to the ingredients used to infuse their teas. 8 9 SHAKE SHACK Enter the modern roadside burger stand, known for its 100% all-natural Angus beef burgers, chicken sandwiches and flat-top Vienna beef dogs (no hormones or antibiotics - ever), spun-fresh frozen custard, crinkle cut fries, craft beer and wine and more. With its fresh, simple, high-quality food at great value, Shake Shack is a fun and lively community gathering place with widespread appeal. 10 11 TOCAYA ORGANICA Tocaya Organica was founded in Venice, CA in 2016 with a mission for better eating. The fresh casual restaurant serves Modern Organic Mexican cuisine with a chef- driven menu committed to sustainability and using locally-sourced organic ingredients. Tocaya Organica caters to a variety of dietary preferences including vegan, vegetarian and gluten-free, and uses sustainable fish and meats that are free of hormones, steroids and antibiotics. The restaurant includes Los Angeles locations in Venice, West Hollywood, Santa Monica, Playa Vista, and Century City as well as in San Diego, CA and Miami, FL. 12 13 TENDER GREENS Tender Greens is a group of chef-led seasonal kitchens serving wholesome, craveable, responsibly-sourced, beautifully prepared food. Open for lunch and dinner, the restaurants servce the kind of comfort food chefs love to cook for themselves and their families - in a modern, relaxed environment with everyday prices. Each restaurant’s design and specials are unique to the neighborhood it serves, and each kitchen is helmed by a classically trained Executive Chef ensuring that everything is made with the utmost care and attention. 14 15 PARAKEET CAFE A local spot for fresh, organic eats, Parakeet cafe has made its cozy home amongst friends, neighbors, foodies and yogis, young and old. Offering a variety of handcrafted drinks and healthy meals made with fresh, locally- sourced ingredients, Parakeet Cafe is a staple for those craving unique, simple and healthy options. Taking guests on an exotic journey, Parakeet has found a home amongst its flock and delivers options to satisfy coffee and food lovers alike. Birds of a feather truly flock together! 16 17 NORTH ITALIA More than just an Italian restaurant, North Italia is a group of folks that understand the art to the handcrafted experience, especially when it comes to Italian cuisine. Boasting an open kitchen to showcase their handmade menu - made from scratch, with love, daily - North Italia embodies the true experience of breaking bread and basking in post-meal bliss together. 18 19 SALT & STRAW For unique flavors, or classic flavors that knock it out of the park, Salt & Straw’s artisinal ice cream seems to hit the spot - every. single. time. Part of Salt & Straw’s aesthetic has a lot to do with the swarms of people inside and waiting outside it to grab a bite of local ingredients and creative combinations, generously scooped in a cup, cone or shake. 20 21 SOULCYCLE Feed your soul. SoulCycle is more than just a workout — it’s a powerful mind-body experience. We ride together as a pack in candlelit studios to the rhythm of one-of-a-kind playlists. We’re coached by magnetic instructors, who support us, coach us and push us to reach our personal bests. We sweat, reach, and recover, together. With more than 82 studios (and counting!) our revolutionary indoor cycling class is available across the U.S. and Canada. Riders come to us to experience breakthroughs and unlock their full potential — on and off the bike. Let’s get you ready for class! 22 23 Come one. Come all. One Paseo is a deeper notion of mixed- use. Yes, this is about the only place where a two-minute stroll takes you from your luxury apartment to your office, and from your office to a vibrant shopping and dining experience. But One Paseo is more than a convenient lifestyle. It is an attitude. A spirit of community that, even if you don’t live or work here, invites you to meet up, hang out and join in. 24 25 The Project This is a mixed-use development featuring 95,000 sf of curated retail, next to 280,000 sf of office and 608 residential units, with an estimated delivery in early 2019. 26 27 The Why What truly sets One Paseo apart is the why — One Paseo’s higher purpose — which is to create a place that brings kindred spirits together. Out of which comes the how. How One Paseo is designed. How it makes you feel. You could say it’s not only the stuff in the buildings, it’s what happens in between. 28 29 Unhurried In this world of hustle and hassle, One Paseo is a slow, deep breath of fresh air. It’s the stroll to work. It’s the long lunch with a friend. It’s the lost art of shopping, in which you put away the list and simply wander, and browse, and trust serendipity. 30 31 UTC LA JOLLA UC SAN DIEGO TORREY PINES GOLF COURSE FAIRMONT GRAND DEL MAR TORREY PINES STATE PIAZZA BEACH 56 CARMEL SHOPPING CENTER I-5 EL CAMINO REAL HIGH BLUFF DRIVE BEACHSIDE DEL MAR DEL MAR HIGHLANDS TOWN CENTER Baker & Olive, Searsucker, Casa Sol Y Mar, Carnitas Snack DEL MAR CARMEL Shack, Urban Plates, Taverna HEIGHTS COUNTRY Blue, Cinépolis, Davanti Eno- ROAD teca, Mia Francesca, Rimel’s, PLAZA Jimbos, Ralph’s, Snooze DEMO GROUP % O F MEDIAN HH MEDIAN AGE ATTRIBUTES Consumer Behavior Profiles MARKET INCOME 74.5% of Consumers Within 10 Minute Drive DINK // Dual Income No TOP TIER 22.1% $157,000 46.2 Kids BOOMBURBS 20.8% $105,000 33.6 Kid obsessed Married couples and URBAN CHIC 18.1% $98,000 42.6 singles ENTERPRISING Married couples and 13.2% $77,000 34.8 PROFESSIONAL singles 32 33 VISTA 76 OCEANSIDE CARLSBAD Trade Area & Demographics 78 SAN MARCOS Del Mar and Carmel Valley office inventory is 4.36 MM sf with an estimated 15,000 people ESCONDIDO employed, with a strong mix of local industries including legal, financial, and professional 5 services; biotech; medical device; and real estate. These make up the highest asking office 15 78 rents in San Diego County. The area around One Paseo is particularly active, with up to 46,000 ENCINITAS cars passing the corner of Del Mar Heights Road and El Camino Real a day. RANCHO SANTA FE SOLANA BEACH 5 MIN 10 MIN 15 MIN POPULATION 33,391 86,852 284,650 DEL MAR 67 HOUSEHOLD $171,850 $171,245 $135,743 56 INCOME DAYTIME 21,203 79,600 198,473 EMPLOYMENT 15 SANTEE MEDIAN AGE 40.4 40.8 37.1 52 163 LA JOLLA 805 8 $1.8B $157,288 4.4 MM SF 125 274 EL CAJON Spent by residents within a Average Household Nearby Office Buildings 10 minute drive, in 2016 Income (1.4 MM SF from KRC) LA MESA 8 $752M 79% 21,203 54 SAN DIEGO 94 Left the trade area Of the population has Daytime workers within 5 in 2015 a college degree minute drive from One Paseo NAT’L CITY 125 54 34 35 CHULA VISTA 5 An unmet need In a 10 minute drive time, residents spent $1.8 BN. $752 MM left the trade area in 2015. 36 37 A. THE YARD DEL MAR HEIGHTS ROAD Community Events (Movie Nights, Exercise, Music, & Speakers) // Outdoor Amenities/Games // Architectural Shade // Flexible Small Group Gatherings // Iconic 570 SPACES PARKING DECK Sculpture B F 608 B. THE NORTH ROW G RESIDENTIAL D UNITS Overhead Art/Festoon Lighting // Garage Screening // Rustic Stone Paving // Street Art C E A C. THE PORCH 80,000 SF OFFICE Farmer’s Market // People Watching // Seating Along Edges 200,000 SF OFFICE Adult Games // Flexible Gathering Space // Flexible Retail Carts // Art Fairs // Sculpture Fire EL CAMINO REAL D.