1 ABOUT US Since 2003, Sportsman Channel has been devoted to honoring the outdoor lifestyle that is celebrated by millions of Americans. The network features entertaining and informative programming that showcases outdoor adventure, hunting and fishing, and illustrates it through unique and authentic storytelling. Sportsman Channel reaches 26 million U.S. television households. 2 THE POWER OF OSG TV PRINT 34 mm Readers Monthly 42+ mm Households 15 Leading Outdoor Titles Sporting Specific and OTT Adventure-oriented 34 Special Interest Programming DIGITAL Publications CONSUMER 19 Top Websites 13,000+ of your favorite OUTREACH PRODUCTION episodes (and growing!) 5.3 Million Aggregated SOCIAL Unique Users Stream/Download to mobile 183 Million Annual Page Views Guns & Ammo Try N Buy Multiple World-Class Production Operations 6.9 mm Social Followers Hunt. Fish. Feed. ▪ Winnercomm ▪ WestWind Source: Google Analytics, October 2017 – September 2018; Unique Users reflects average number of Unique Users for 30 days; Aggregated Unique figures do not account for duplication across 3 brands. Nielsen MarketBreaks: Dec’18 Combined UE for SPMN/OUTD. OVERVIEW – SPORTSMAN CHANNEL Sportsman Channel is focused on super-serving the highly-active American outdoorsman. The network features entertaining, engaging and trustworthy experts who emphasize education, instruction, product knowledge and the latest tips and techniques. KEY AUDIENCE DATA • 82% male • 53 years median age TARGET AUDIENCE • Dedicated and seasoned sportsman, highly active, variety of hobbies, hunting sensibilities, patriotic KEY CONTENT CATEGORIES • Education, instruction, product knowledge, latest tips & techniques, hunting, hunting tips, hunting techniques THE SPORTSMAN DIFFERENCE • Readers, visitors and viewers rely on the expertise and knowledge of our editors and producers • Best-in-class contributors for the most relevant tips, tactics, advice • The “go-to” destination for reviews ensuring that their time spent in the field is more productive and rewarding 4 Source: MRI Doublebase 2018, Sportsman Channel Viewer, Watched in the last 7 days. TRUE TO THE CORE Sportsman Channel features entertaining and trustworthy experts who emphasize education, instruction and product knowledge. When our viewers aren’t in the field, they tune in to Sportsman Channel for the latest tips and techniques. We target passionate, upscale outdoorsmen who are serious about hunting. TARGET AUDIENCE SPORTSMAN CHANNEL VIEWER PROFILE STATS Male 82% Median Age 53 Years Median HHI $64,000 Married 121 Owns a Dog 112 Owns a Home 105 Owns a 3+ acre lot 198 SERVING THE DEDICATED, SEASONED SPORTSMAN Whether hunting with friends or enjoying the solitude of nature, our target viewer is a highly- Some college + 77 active hunter who emphasizes strategy, tracking Outdoor Enthusiasts and is highly driven to succeed. 181 (hunt – fish – shoot) Source: MRI Doublebase 2018, Sportsman Channel Viewer, Watched in the last 7 days; Some College + = has attended some college/vocational school or received any degree. Index = 100 5 WE REACH UPSCALE VIEWERS Out of 117 Cable Networks measured by Nielsen: • SPMN ranks #14 and OUTD ranks #27 among Median HHI • Looking at C/D County Viewers, SPMN’s rank jumps to #6 and OUTD to #12 OUTD & SPMN have a higher Median HHI OUTD/SPMN Have a higher Median HHI in C/D counties than average in every county size than many “Upscale” News Networks Total TV Users Outdoor Channel Nielsen: Nielsen: Median Median $100 News Network News Network HHI Total HHI C/D $80 U.S. County CNBC $76.4K Sportsman Channel $61.3K $60 Sportsman Channel $67.1K FOX Business Network $56.8K $40 FOX Business Network $66.0K MSNBC $56.7K $20 MSNBC $64.3K Outdoor Channel $56.6K FOXNC $63.6K CNBC $55.7K $0 CNN $63.4K FOXNC $51.9K All A B County C D C/D Outdoor Channel $63.2K CNN $48.7K County County County County HLN $48.4K HLN $42.2K 6 Source: Nielsen Marketbreaks; 2018 to-date (1/1/18-8/26/18); Data is Live +7; Total Day (M-Su 6A-6A)i OUR VIEWERS ARE SUPER INFLUENCERS CATEGORY SUPER CATEGORY SUPER OSG Viewer OSG Viewer INFLUENCERS INFLUENCERS Hunting 284 Home Remodeling 131 Fishing 237 Magazines 129 Sports Equipment 211 Other Alcohol 127 Automobiles 162 Automotive Beer 122 183 Products Radio 126 Other Vehicles 174 Real Estate 148 Finance/Investment 115 Source: 2018 MRI Doublebase, Base = All, Watched OUTD/SPMN in the last 7 days; WFN Audience based on Angler profile projected to WFN’s audience; Super Category Influencers are consumers who are deeply familiar with their category, frequent recommenders across broad social networks, highly 7 trusted and word of mouth leaders for products and services. Super Influencers have influenced more types of people than regular category Influencers AFFILIATE PARTNERS & DMA COVERAGE SPMN DBS Cable/Telco/ 48% OTT 52% 8 WHERE OUTDOORSMEN LIVE Outdoor Enthusiasts by State Source: MRI Doublebase 2018, OSG Trophy Group Readers and OSG Networks, including WFN prototype 9 STILL GROWING AND STRONG AMONG KEY DEMOS SPORTSMAN CHANNEL POSTED SOLID DAYPART GROWTH 2018-TO-DATE VS. YAG AMONG ADULTS 25-54 & MEN 25-54 Adults 25-54 Men 25-54 Fringe Prime Weekend Total Day Fringe Prime Weekend Total Day 1Q-3Q'17 1Q-3Q'18 1Q-3Q'17 1Q-3Q'18 Source: Nielsen Media, Marketbreaks, Sportsman Channel, Live+7, Adults 25-54 & M25-54 Coverage Rating, 1Q-3Q’18 (1/1/18-9/30/18) vs 1Q-3Q’17 (12/26/16-9/24/17) by Dayparts 10 AUDIENCE TRENDS Traditional Linear TV Platform Continues to Lead Digital usage across computer, smartphone, and tablet continue to play a growing role with the adult U.S. consumer TV Viewing – Time Spent Per Day Digital Usage – Time Spent Per Day Time-Shifted TV Live TV App/Web on Tablet App/Web on Smartphone Internet on Computer Internet Connected Devices 0:47 0:36 2:22 Average Time Spent Per Day Average Time Spent Per Day 0:39 4:46 4:10 4:14 0:26 Source: Source: Nielsen Total Audience Report, Q1 2018, Adults 18+ 11 AUDIENCE TRENDS Live TV & Time-Shifted Viewing Decreased Less Than 10 Minutes YOY 1Q’18 TV Viewing – Time Spent Per 1Q’17 TV Viewing – Time Spent Per Day Day Time-Shifted TV Live TV Time-Shifted TV Live TV 0:36 0:34 Average Time Spent Per Day Average Time Spent Per Day 4:46 4:55 4:10 4:21 Source: Source: Nielsen Total Audience Report, 1Q 2018 & 1Q 2017, Adults 18+ 12 CAPTIVATED AUDIENCE Sportsman Channel delivers advertising with reach and depth to a captivated live Q3’18 DVR VIEWING BY NETWORK % watching % watching on audience through in-depth sponsorship NETWORK opportunities, including Product Placement in LIVE DVR shows, Endemic Endorsements, Social Media Sportsman Channel 89% 11% and Celebrity Appearances at Sponsor Events Outdoor Channel 86% 14% A captivated audience delivers informed Nat Geo 84% 16% consumers. The Sportsman Channel audience watches live and stays engaged during relevant, History Channel 79% 21% endemic product commercials. Discovery Channel 70% 30% NBC Sports 73% 27% Source: Rentrak, Q3 2018, Average Audience, Live vs Live +7 viewing 13 OUR VIEWERS ARE HIGHLY ENGAGED Sportsman Channel (#6T) and Outdoor Channel (#5T) both rank among the Top 15 networks in overall engagement (among reported 89 nets) 135 130 130 Overall Engagement Index Simmons Multi Media Engagement Study (Top 15 listed, followed by Index/Rank of similar skewing networks) 125 120 120 117 115 115 112 112 112 112 111 111 111 111 111 110 110 110 105 100 OWN TV COOKING DIY NETWORK TEENNICK TRAVEL CHANNEL VICELAND SPORTSMAN FOOD NETWORK DISCOVERY TV ONE OUTDOOR EL REY NETWORK BET MTV2 BEIN SPORTS CHANNEL CHANNEL FAMILY CHANNEL CHANNEL Source: Simmons Research Spring 2018 MME 14 OUR VIEWERS TRUST US Our viewers buy products advertised on our networks. Sportsman Channel (#5) and Outdoor Channel (#6) in Ad Receptivity and Awareness 145 143 Ad Receptivity and Awareness Index 140 Simmons Multi Media Engagement Study (89 networks measured; Top 15 displayed) 136 135 132 130 130 127 126 125 121 120 120 121 120 118 118 118 117 116 115 110 105 100 95 GOLF CHANNEL COOKING CHANNEL DIY NETWORK LOGO TV VICELAND TV ONE NICKELODEON DISNEY XD TEENNICK OUTDOOR SPORTSMAN BET EL REY NETWORK MTV2 BEIN SPORTS CHANNEL CHANNEL Source: Simmons Research Spring 2018 MME 15 SPORTSMAN VIEWERS VALUE OUR CHANNELS Sportsman Channel viewers are engaged viewers. When asked to agree or disagree statements about programming they say: • Ads in this fit well with the content (8) • Products/services advertised are high quality (6) • Ads on this help make purchase decisions (9) • More likely to buy products in ads on this (9) • I often pay attention to the ads on this (6) Source: Simmons Research Spring 2018 MME 16 #DEERWEEK Sportsman Channel showed substantial growth with Deer Week stunt programming amongst their target audiences of Men 18-49 and Men 25-54. #DeerWeek 2018 Sportsman Channel +49% +39% 0.033 0.046 0.039 0.058 Men 18-49 Men 25-54 Prior 4 Weeks Deer Week 2018 Source: Nielsen, StarTrak, Live+7 Cvg Ratings; SPMN: M-F, SU 7P-12A, SA 5P-12A % time period growth, Deer Week (9/17/18-9/23/18) vs (Prior 4 Weeks 8/20/18-9/16/18). 17 MyOutdoorTV MOTV launched a new platform that improves the user experience on all devices, and makes MOTV available to more people on more platforms, and, in more languages. • New Platforms – Roku, Apple TV, Xbox and Amazon Fire (added to iOS/Apple and Android/Google platforms) – Represents over 30,000,000 devices that MOTV is available on. – Reaches millions of potential subscribers who may not get our linear channels. • Allows us to better reflect the seasonality of the outdoors; we can customize the hunt/fish/shoot content that subscribers see by season, by species, by month, by week.