General Information Deadlines & Specifications ADVERTISING RATECARD 2008/2009 1 column CONTRACTS NEWSPAPER BOOKING & COPY DEADLINES Ottawa Citizen Group Inc., Approximate The Publisher reserves the right to increase the rate stipulated herein at any a CanWest company COLOUR B&W time on thirty (30) days’ notice. Contracts will be considered null and void Monday’s paper: 4:30 p.m. Wednesday 4:30 p.m. Thursday 1101 Baxter Road when either of the following conditions are fact. The advertiser declares Tuesday’s paper: 4:30 p.m. Thursday 4:30 p.m. Friday Ottawa, Ontario bankruptcy; the advertiser makes a proposal under the bankruptcy act. Wednesday’s paper: 4:30 p.m. Friday 4:30 p.m. Monday Thursday’s paper: 4:30 p.m. Monday 4:30 p.m. Tuesday column K2C 3M4 Canada Contracts must run their full term as specified. All space or unfilled contracts Friday’s paper: 4:30 p.m. Tuesday 4:30 p.m. Wednesday 2 will be pro rated at the regular fl at rate. The Publisher has the right to cancel column Saturday’s paper: 4:30 p.m. Tuesday 4:30 p.m. Wednesday sizes: a contract without cause at any time by giving sixty (60) days notice in writing Sunday’s paper: 4:30 p.m. Wednesday 4:30 p.m. Thursday DISPLAY to the advertiser. Contract must be used within 12 months. The earned dollar volume rate will be applied to contracts not attaining the signed dollar volume 613-596-3590 during the 12 month period. Dollar volume contracts must be signed within FAX 613-726-5895 30 days of FIRST insertion; otherwise dollar volume rates will not be applied or 613-596-3624 to linage used prior to date of signing. All dollar expenditures for Ottawa 3 [email protected] Citizen products and services will accrue to the dollar volume contracts. column This includes display and classified space, color and premiums, T.V. Times, insert distribution by Ottawa Citizen and Flyer Force, AdZone, special sections FLYER PRINTING, and publications, and Ottawa Citizen Online services. TV TIMES AD SIZES DISTRIBUTION AND Mechanical Specifications and Deadlines SPECIALTY ITEMS TERMS AND CONDITIONS Call Erika Nadon Credit approval from the Ottawa Citizen is required for contractual purposes. 4 Front Cover, Full Colour, Banner column Tel.: 613-726-5815 Where credit approval is given, invoicing will be rendered weekly, net 30 days, 10 column x 73 agate = 10.5” w x 5.214”d Fax: 613-596-3624 and 2% per month thereafter. Terms are otherwise cash in advance. Note that all net rates quoted herein are exclusive of any taxes. The Ottawa Citizen shall Full Back Page Cover, Full Colour [email protected] collect from the advertiser such taxes or other assessments as it may be 10 column x 145 agate = 10.5” w x 10.357”d or Jeff Stimpson obliged to do by law. The advertiser agrees to reimburse the Ottawa Citizen 613-726-5814 for any payments made by the Ottawa Citizen on account of taxes or assessments imposed in relation to the advertising provided 5 FAX 613-596-3624 column for and published in accordance with this rate card. TV TIMES DEADLINES [email protected] or your account APPLICATION OF RATES Publication: Runs every Sunday. executive It is expressly understood and agreed that contract rates are available to principal advertisers, and their majority owned subsidiaries. Space & Material Deadline: 6 CLASSIFIED 4:30 p.m. Wednesday column ADVERTISING ETHICS WANT ADS A successful advertising medium must have the confidence of its readers 613-829-9321 if it is to produce results for its advertisers. The Ottawa Citizen therefore FAX 613-596-3619 expects that advertisements offered are: a. Truthful AUTOMOTIVE b. In good taste 613-596-3528 c. In conformance with existing laws 7 8 out of 10 newspaper column FAX 613-596-3624 d. Not offensive or detrimental to individuals, INSERT SPECIFICATIONS & DIMENSIONS groups or other businesses CAREERS & EMPLOYMENT Broadsheet: (4-pages minimum, 48-pages maximum) e. Legitimate in purpose Maximum Length 303 mm 12 inches readers choose the 613-726-6855 HHHHH The advertiser agrees that the Publisher shall not be liable for damages arising Minimum Length 126 mm 5 inches 1 † FAX 613-726-5895 Maximum Width 316 mm 11 ⁄2 inches out of errors in advertisements beyond the amount charged for the space TABLOID: WIDTHWIDTWIDTWIDTWIDTWIDT Ottawa Citizen each week. [email protected] Minimum Width 177 mm 8 inches actually occupied by that portion of the advertisement in which the error LENGTHLENGTH 1 8 REAL ESTATE occurred, whether such error is due to the negligence of its servants or Note: Broadsheet over 11 ⁄2 inches wide column must be quarter-folded. 613-596-3527 otherwise. There shall be no liability for non-insertion of any advertisement beyond the amount paid for such advertisement. The Publisher reserves FAX 613-596-3624 INSERT DEADLINES the right to censor, revise or reject any advertisement. BROADSHEET: LENGTH WIDTH The Publisher reserves the right to add the word ‘’Advertisement’’ Reservations: or the abbreviation ‘’advt’’ to any or all advertisements. Ten days prior to insertion date TV TIMES Delivery/Receiving (Ottawa Citizen): ADVERTISING RATES • EFFECTIVE SEPT. 1, 2008 9 Minimum 3 p.m., fi ve (5) working days prior to insertion date. column 613-596-3590 PLAGIARISM FAX 613-726-5895 All property rights including copyright in the advertisement shall be vested SHIPPING ADDRESSES in and be the property of the newspaper. THE OTTAWA CITIZEN* FLYER FORCE EMC & RURAL DELIVERY in North America: No such advertisement or any part thereof may be reproduced without The Ottawa Citizen Flyer Force 1-800-267-6100 the prior written consent of the newspaper. 1101 Baxter Rd., 1230 Old Innes Rd. 10 Ottawa, Ontario Ottawa, Ontario Member: Advertising Advisory K2C 3M4 K1B 3V3 column Board, Audit Bureau of Circulation, ADVOCACY ADVERTISING NORTH EAST DOCK: Bay 6 & 7: Advertising Standards Council, Advocacy advertising is subject to standards provided in the Ottawa Citizen 8 a.m. - 3 p.m. 8 a.m. - 3 p.m. Canadian Newspaper Association Advocacy Advertising Policy which outlines advertiser obligations *Flyers must be separated and individually delivered www.ottawacitizen.com and general guidelines. to the Citizen and Flyer Force 10489678 IT’S HOW YOU BUY OTTAWA 160 CITIZEN & FLYER Display Advertising Rates NET RATES Classified Rates NET RATES Flyer Distribution Rates FORCE NET RATES Mechanical 155 RATES BASED ON VOLUME CONTRACT COMMERCIAL WANT AD RATES RATES BASED ON QUANTITY 50 grams or less Requirements 150 VOLUME SUN-FRI SAVINGS SAT. SAVINGS (minimum 3 lines) SUN-FRI SATURDAY Net $/1000 Net $/1000 for EMC* Net $/1000 DISPLAY BROADSHEET Transient $ 8.69 $11.68 1-2x $ 8.69 $ 11.68 # OF PIECES (zoned) (zoned) Full Dist. $ 2,500 $ 5.07 41.6% $ 6.81 41.7% 3x $ 7.76 $ 10.34 Less than 50,000 $ 59 $ 59 $ 57 1O COLUMN FORMAT 145 $ 5,000 $ 4.64 46.6% $ 6.21 46.8% 4-5x $ 6.43 $ 8.61 50,001 to 250,000 $ 56 $ 56 $ 54 Page Depth: 1 $ 10,000 $ 4.16 52.2% $ 5.59 52.2% 250,001 to 500,000 $ 49 $ 49 $ 47 310 agate lines (22 ⁄8”) 6x $ 6.24 $ 8.37 140 DISPLAY $ 20,000 $ 4.05 53.4% $ 5.45 53.3% 500,001 to 1,000,000 $ 47 $ 47 $ 45 15 7-13x $ 5.71 $ 7.67 Column Width: ⁄16” 1,000,001 to 2,000,000 $ 45 $ 45 $ 43 1 $ 25,000 $ 4.01 53.8% $ 5.40 53.8% 14-29x $ 5.52 $ 7.41 Space between columns: ⁄16” More than 2,000,000 $ 43 $ 43 $ 41 advertising $ 35,000 $ 3.97 54.3% $ 5.27 54.9% 30+x $ 5.27 $ 7.08 Minimum column size: 135 $ 50,000 $ 3.89 55.3% $ 5.21 55.4% Employment** $ 9.28 $ 12.43 Rural Delivery — $ 59 $ 57 1x15 (Classified only), $ 75,000 $ 3.81 56.1% $ 5.11 56.3% Box Reply Service $ 95.00 $ 95.00 Pricing for inserts over 100 grams subject to excess weight surcharge. 2x15, 3x20, 4x25, 5x30, a $ 100,000 $ 3.75 56.8% $ 5.00 57.2% 130 6x35, 7x40, 8x45, $ 125,000 $ 3.71 57.3% $ 4.95 57.6% CONTRACTS (WANT ADS) Ad Zone Rates NET RATES (9 is not available in display), $ 150,000 $ 3.65 58.0% $ 4.91 58.0% SUN-FRI SATURDAY 10x60. 125 BANNERS† $ 200,000 $ 3.61 58.5% $ 4.83 58.6% 8½” x 11”, 2 COLOURS $ 250,000 $ 3.57 58.9% $ 4.78 59.1% 3 mths. (min. 3 lines) $ 4.75 $ 6.39 Advertisements over 279 lines Place your message on the editorial front of a section with a high impact Banner Ad. One side exclusive 5,000-10,000 10,000-20,000 20,000- 50,000 50,000+ $ 350,000 $ 3.55 59.1% $ 4.77 59.1% 6 mths. (min. 3 lines) $ 4.57 $ 6.14 of column depth will 120 Bond $ 197/m $ 139/m $ 109/m $ 86/m This high visibility position is available on regular daily sections (Front, City, Arts $ 500,000 $ 3.52 59.5% $ 4.72 59.6% 1 year (min. 3 lines) $ 4.37 $ 5.89 be charged at 100% of Offset $ 198/m $ 140/m $ 111/m $ 88/m and Business) and some special focus weekly sections. $ 1,000,000 $ 3.51 59.6% $ 4.71 59.7% 3 mths. (min. 15 lines) $ 4.67 $ 6.23 310 lines of column depth. Gloss $ 208/m $ 149/m $ 119/m $ 95/m 115 1 6 mths (min.