COVID-19 and Your Business. Facebook Live Recaps with tips and tools for your business during COVID-19 COVID-19 and Your Business Facebook Live Events Week 1 If you missed the COVID-19 Facebook Lives Series, join the Secrets of Top Selling Agents Facebook Group and click on the videos tab. Below is a recap of week 1 events. You must join the group to access these Facebook Live videos. Barbara Betts: Barbara’s Tips: your neighborhood and local restaurants COVID-19 Listing Cancelations: 1. Start working your database. Shut off your offering takeout. These tactics will make auto marketing and email drips; they may you shine as a community leader. Don’t Panic; Just Do This be irrelevant now. Listing presentations are being cancelled 2. This is not when you call to ask someone Barbara’s Resources: left and right due to buyers being scared or to buy or sell a home, or to give real estate • Quarantined Realtor Action Plan losing their jobs. Meanwhile, there are still advice. This is when you call to check up on • Training Channel for Realtors® people who want to transact. Now is not the them with a “how are you?” “What can I do • Be.Live time to give up on your business. But what for you?” do you do to keep it afloat during these 3. If you are not comfortable with social • Zoom uncertain times? media, now is the time to get with it. Video Jim Remley: Jim’s Tips: which means they are working with peo- ple to defer payments. Use HUD.com as 7 Ways to Prospect in Uncertain Times 1. Get dressed for work every day; you’ve got to get up every morning, and get into your a resource to help any of your clients who We have to continue working. NAR’s chief routine. have been laid off or lost income due to economist, Lawrence Yun, said that once these 2. Ask your database how they are doing COVID-19. quarantine measures relax, we should see during this difficult time. Let them do all the this temporary pause evaporate and potential talking. Do not offer your opinion. Now is Jim’s Resources: buyers return to the market with great enthu- the time to listen. • Video Teleprompter from Your Phone siasm. 3. Many lenders are offering forbearance, • Coaching Interview Scheduler Sherri Johnson: Sherri’s Tips: • Call expireds: they wanted to sell and it didn’t happen. Now you can be the game Navigating Real Estate In Any 1. Get a Zoom account ASAP. Zoom allows you to talk to a client face to face and unlike changer. Show them your virtual market- Market Condition “Facetiming,” also allows you to do a screen- ing plan. • Acknowledge the pandemic and don’t be How do you stay an active agent when people share so that you can go over a contract or pushy. think doing so is socially irresponsible? The an- home inspection with a client. swer to that is to find new, socially responsible 2. Other video options such as Google Hang- Sherri’s Resources: ways to work. Primarily by magnifying your outs and Facebook Live are also important • Free webinar slides from Sherri’s online presence. People don’t like change, but free tools you can use to adapt and reach a live Facebook video our survival during this time is heavily depen- larger base. People crave that one-on-one dent upon adapting to use new technologies. connection more than ever right now. • GoldMine Pipeline webinar In this industry, face to face meetings have 3. Ways to pivot: always been best, so now is the time to adapt • Go virtual; same strategy, just a change in to new technology that allows you to converse platform. face to face even though you are not present. W Marki Lemons-Ryhal: Marki’s Tips: 3. If you are a Broker or CEO, still put “real es- How to Brush Up Your LinkedIn Skills 1. What would make people want to do busi- tate agent” as your profession because more ness with you on LinkedIn? Number one is people search for that term. While Quarantined your photo. Take a professional photo every If you want to be seen as a thought leader, you 24 months. Marki’s Resources: need to be on LinkedIn. LinkedIn gives real 2. When you think about the headline and the • Fiverr estate agents the opportunity to present the bio section of your LinkedIn profile, compare • LinkedIn PowerPoint best version of themselves and to build a repu- it to a billboard in Times Square. Does it grab • Canva Design Tool tation as a thought leader. When building your the viewer’s attention? Also, do not fill out 50 LinkedIn profile, ask yourself what would make skills; keep it to 25. • Picmonkey Photo Editor and people want to do business with you. Graphic Design Tool Dirk Zeller: and into strong professional counseling to to work the most recent statistics into your How to Thrive, Not Just Survive in individuals. scripts. Current real estate opportunities won’t come 3. When pulling data look for the following: Turbulent Times from shouting about low interest rates. The • Number of new listings for the week. The real estate market is still holding up, opportunities will evolve from your ability to • What are the pendings? however we are going to have a little pause. convey data to your clients. • What are the solds? Objectives, strategies, dialogues, and scripts • Closed sales? are very different than they were pre corona- Dirk’s Tips: • Market withdraws and cancels? virus. Agents need to be able to engage in a 1. Communicate data to your clients who have Dirk’s Resources: meaningful manner to establish themselves questions about the market. Steer away Free Guidebook to as experts. They have to be the calming voice, from emotion and stick with facts and data. • Navigating the Market communicate value and data, and move away 2. If you are pulling data, do a weekly pull vs. from the emotional state of communication a monthly pull, because that will allow you COVID-19 and Your Business Facebook Live Events Week 2 If you missed the COVID-19 Facebook Lives Series, join the Secrets of Top Selling Agents Facebook Group and click on the videos tab. Below is a recap of week 1 events. You must join the group to access these Facebook Live videos. Sue “Pinky” Benson: Pinky’s Tips: 3. Use your FREE resources on social media How to do a Virtual Tour From 1. Video is key. Use the tools that you have (IGTV, Instagram Stories, Facebook Live, etc.) to conduct your virtual showings over video. Your Home on-hand such as your cell phone or your laptop to create video to engage with your With social-distancing protocols in place due to followers and clients. Not to mention, video Pinky’s Resources: the COVID-19 outbreak, physical showings of is the most highly-engaged content on a • Quik homes have been put on hold. However, there social media platform. • InShot are still active buyers out there who want to Don’t worry about how you look or the way 2. • BoxBrownie view homes so that they can make a purchase. you sound; just remember that you are You have to be resourceful in utilizing tools sharing the video and that your audience is • How to do a Virtual Home Tour, right from that can help you show these homes in order there to hear from you. your OWN home. to follow social distancing guidelines. W Michele Bellisari: Michele’s Tips: you motivated and ready to work. Secrets & Strategies to Successfully 1. Try out some new things that you haven’t Michele’s Resources: Working from Home worked on before. If you haven’t dabbled much in social media, give it a try. Try out • Splice Royalty-Free Music Working from home can be challenging during video features on social media, too. Try • Over Graphic Design Tool this time. You might have children who have out IGTV, Facebook Live, or Facebook and • Filmora Video Creator Tool to adapt to distance learning, animals in the Instagram Stories. home, or lack the right space to work in as you 2. Keep yourself productive by setting a sched- • Asana Project Management Tool would in the normal business environment. ule, setting a routine, and sticking to it. • Trello Project Management Tool What can you do to adjust to working from 3. Create a dedicated workspace. Take some home with these changes to stay productive? time to create a workspace that will keep Leigh Brown: known after this is over. You want to be the estate related posts. And when you do post Rebranding Yourself During agent who has the resources and is willing about real estate, make sure it is content to have direct and honest conversation with of value and it is content that shares some- Challenging Times your clients. You have an opportunity to thing positive. There is nothing ordinary about the times build a strong relationship with your clients. that we are in. How you react as a Realtor® 2. You are a professional problem solver. Leigh’s Resources: will mold your future after these times have Know your resources and if you don’t know • NAR Designations the answer to a question, find it. You are passed. Take this time to revamp your mes- • NAR Advocacy Site saging to reach buyers and sellers in a way that here to help clients who are trying to buy will benefit your clients, their communities, and or sell their home.