International Journal of History and Research (IJHR) ISSN (P):2249–6963; ISSN (E):2249–8079 Vol. 10, Issue 1, Feb 2019, 27–40 © TJPRC Pvt. Ltd. STUDY ON THE TIME FEATURES OF CULTURAL AND CREATIVE PRODUCTS - TAKING LUOYANG’S CULTURAL AND CREATIVE PRODUCTS AS AN EXAMPLE PEI XUESHENG 1 & SHI YEHUA 2 1Vice President, School of Art and Design, Henan University of Science and Technology, Luoyang, China 2Scholar, School of Art and Design, Henan University of Science and Technology, Luoyang, China ABSTRACT OBJECTIVE To analyze the time features of popular cultural and creative products in the market, study the elements contributing to success of cultural and creative products, explore the market prospects of cultural and creative products, and ultimately develop cultural and creative products which are complying with the times and thriving in the market. METHODS Visit and investigate Luoyang Museum, understand the characteristics and connotations of the historical culture Article Original contained in the collected cultural relics, explore the development context, time features and scientificity of the historical culture, analyze the elements and connotations of the historical culture, extract the color elements and cultural elements, and carry out the cultural and creative design via modern design methods, technical means and new materials. CONCLUSIONS Hold the current trend of cultural and creative product design, collate and research the systematic context and time features of cultural and creative products of Luoyang Museum, put forward the design scheme of cultural and creative products of Luoyang Museum, which highlights the practicability, epochality, artistry, culture and innovation of cultural and creative products of Luoyang Museum, exploit the value of collected relics, and provide a possibility for cultural and creative product design for Luoyang Museum. KEYWORDS: Cultural, Creative Products, Museum, Time Features & Innovation Received: Oct 28 2019; Accepted: Nov 18, 2019; Published: Jan 08, 2020; Paper Id.: IJHRJUN20204 1. INTRODUCTION In recent years, the market for museum cultural and creative products has gradually expanded. The national policy has guided various museums to open the road of cultural creation, which proves that consumers are pursuing the demand for material culture and promoting the development of cultural consumption. Compared with the museum commemorative products with a single type, the same boring and superficial design, it has been replaced by most of the cultural products with personality characteristics. It seems that our existing cultural and creative products are well combined and inherited historical culture. However, a close examination of the Cultural and creative products launched by major museums will reveal, but many consumers do not find the Cultural and creative products that meet the psychological needs of consumers with the products launched by the merchants. The development of the museum cultural innovations needs more Exploration and innovation. Most of the Cultural www.tjprc.org [email protected] 28 Pei Xuesheng & Shi Yehua and creative products have a single type, which is not much different from most domestic cultural and creative products. The modern design sense of creative products and the sense of the times are not strong, which does not meet the fashion needs of consumers. With the advancement of the times and the gradual improvement of the level of science and technology, the integration of traditional cultural elements into the design of modern technology products has become the mainstream trend of product development under the characteristics of the times[1], and consumers are also expecting some excellent cultural and creative products. Stand out from the crowd. Adapting to the changes in the situation and environment, consumer demand, and constantly improving the quality of cultural and creative products is the basis for the development of cultural communication in modern museums. 1.1 Analysis of the Market and Research Status of Cultural and Creative Products Since 2014, the development speed of cultural industry in Luoyang has maintained rapid growth, and cultural creativity has become the dominant factor in the cultural industry. Consumers have strong demand for cultural products and cultural services. The development of cultural and creative industries is an important means and means adopted by many countries in the adjustment of economic structure. Due to its high added value and ability to retain sustainable development, more and more countries and regions have begun to pay attention to it. The industry is growing at a much faster rate than the general national economy. Obviously, it has become a new driving force for global economic growth and industrial development, leading the development of the overall economy in the future. At present, we can see in the market survey that most of China's museum cultural and creative products use simple household items, stationery, etc. as the carrier of cultural and creative product design, such as notebooks, canvas bags, paper tapes, etc., which are inexpensive, low cost, and updated. Fast, easy to carry, practical and other characteristics, is an important development channel for Cultural and creative products. Due to the limitations of creative forms in the design process of traditional cultural creative products, the designed products violate the meaning and demand of creative products and limit the development of products. This makes Cultural and creative products neither able to convey cultural connotations nor can consumers be integrated into their lives. The cultural and creative products on the market are mainly divided into three categories: museum collection reproduction products, creative souvenirs and publications (Table 1). Table 1: Current Categories of Museum Cultural and Creative Products in China Most of the cultural and creative products are directly used to directly copy ancient cultural relics according to the physical ratio and simple. The application of derivatives is mainly designed, and the cultural connotation and innovation in the products are not seen. There are even some simple printed products. After removing these inks, it is the ordinary daily Impact Factor (JCC): 4.3084 Rating: 2.90 Study on the Time Features of Cultural and Creative Products – Taking Luoyang’s 29 Cultural and Creative Products as an Example necessities in our daily life, or can only be used as a souvenir collection. The products do not involve any innovative elements and cultural connotations. In order to combine the characteristics of cultural relics with the elements of innovation, to produce modern products with cultural heritage, and to meet the needs of consumers, modern technology and consumer demand are needed to truly integrate museum cultural and creative products into people's lives. Previous studies have shown that understanding the needs of consumers and designing Cultural and creative products according to consumers' consumption concept is the core concept of Cultural and creative products [2]. A good cultural and creative product can not only meet the functional needs of consumers, but also meet their spiritual needs. Such products on the market should be combined with their creative design, processing and production in terms of color, materials, functions, culture, etc., reflecting cultural heritage and innovation to meet the cultural and spiritual needs of consumers. Therefore, the creativity of Cultural and creative products does not mean the reproduction and reproduction of traditional culture, but also the combination of culture and modern technology. It is not just a combination of simple products with commemorative significance. 2. LITERATURE REVIEW In recent years, China has also begun research on the design of cultural products, using modern technology to integrate culture and products. The main research results are: QIN Xialing proposes the user role characteristic model and analyzes the determinants affecting user usage. User role characteristics, in the process of designing cultural products, according to the size and application of consumers, the characteristics of Cultural and creative products are oriented, and comparative experiments, through data analysis to improve the effectiveness of design[3]; YANG Lei. The launches BellSet of Marquis Yi of Zeng, combining the history of applied technology, traditional processes and new technologies, integrating the use of creative resources and achievements, and conducting comprehensive, effective and groundbreaking work in the introduction and development of technology, equipment and materials[4]. And strengthen the cultivation of talents, as well as the development of classic collection resources to pave the way for modern cultural creation. SuleymanovaDilyara proposes that culture is a form of existence of a country. If culture is not well transmitted, then it is endangered. Although there are many literatures on the research and design of cultural and creative products, the method of directly researching and improving the design of cultural products is very less [5]. In addition, some scholars believe that Cultural and creative product design can promote employment to promote economic growth. For example, Liang Ruo Bing proposed that Taiwan's cultural and creative enterprises will promote economic development, and also have certain favourable conditions in the development of cultural and creative products[6]; Zhang Jirong, Zhang Mengyan explored