one2free and TVB Partner to Break New Ground in Mobile Service and Broadcasting in Hong Kong Hong Kong, 13 January 2009 – one2free, together with partner TVB, today announced the launch of new mobile services – Studio on Demand, the first of its kind in Hong Kong. This revolutionary on-demand service is an innovative 2-in-1 mobile entertainment channel with a rich high-definition (HD) content library, featuring a wide variety of television programs, including TVB’s “MyTV” content offering. Studio on Demand is a personal entertainment channel on a mobile platform, and will give customers two choices: • “Mobile TV” which provides 15 HD real-time television channels, ranging from news, entertainment and sports. • “Video On Demand” which provides seven categories of full-length HD content such as Music, Documentaries, Movies and Korean/Taiwanese dramas. This service has a DVD-like user interface, allowing users to pause, rewind, forward or resume play from the last stopped position. One2free’s Studio on Demand features TVB’s MyTV made-for-mobile content. All of the content such as dramas, lifestyle and entertainment programs and game shows, will be available within three hours of its broadcast on television. Various content and pricing packages are available to suit the differing needs of customers. More information about Studio on Demand can be found in the accompanying fact sheet. In addition, TVB’s internet version of MyTV , mytv.tvb.com, is also launched featuring a wide variety of genres including drama, variety shows, dining, travel, news, finance, entertainment, music, lifestyle, children and general information. MyTV gives users a personalised and interactive experience, such as video-on-demand, personal playlists and program sharing. Aenil Premji, Chief Marketing Officer of CSL Limited said, “Hong Kong has the highest penetration of mobile phones in Asia and it only makes sense for one2free to lead the way in providing world-class mobile TV services here. We are honoured to partner TVB in providing an array of content that will engage and entertain our Hong Kong citizens. Additionally, Mr. Premji said that “with one2free’s Studio on Demand , users can choose to watch their favourite programs as and when they please exercising a degree of control similar to their living room whenever and wherever they are. TV and mobile entertainment will never be the same again.” The launch of MyTV and Studio On Demand were officiated by Aenil Premji, Chief Marketing Officer of CSL Limited; Dr. Tony Seeto, Executive Vice President of Business Development of CSL Limited; Cheong Shin Keong, TVB’s General Manager for Broadcasting and Ivy Wong, Chief Operating Officer of TVB.com Limited. Well-known Hong Kong artistes including Bowie Lam, Ada Choi, Bosco Wong and Suki Tsui add colour to the press conference. Studio On Demand ambassadors Moses Chan, Kenny Wong, Linda Chung and Tavia Yeung were also present at the event to help promote the service. The Studio On Demand service is initially available on the Sony Ericsson C905 and T700 sold at all one2free outlets from Jan 16, 2009 onwards. It will be offered on other handsets progressively. *** About one2free one2free was launched in 1996 by CSL. In keeping with its progressive nature, in April 2008 one2free re-positioned itself to enable it to take its exciting products and services to the whole family by providing new customized solutions. one2free also provides cost-effective solutions for the Small Office Home Office (SOHO). one2free flagship store is located at Yee Woo Street, Causeway Bay. With boutique style service, it provides customers with a hassle-free mobile experience, and a simple and enjoyable mobile life. For more information, please visit www.one2free.com. For media enquiry, please contact: CSL Limited Ms Maggie Poon Tel: 2883 5769 Email: [email protected] Website: www.hkcsl.com.