28 • APRIL 26, 2021 SPECIAL DATA SECTION U.S. loyalty rates by make & manufacturer through December 2020 - R3* Chip crisis shifts CY PY CY PY CY PY CY PY make make mfg mfg make make mfg mfg loyalty loyalty loyalty loyalty loyalty loyalty loyalty loyalty management of rate rate rate rate rate rate rate rate ASTON MARTIN ............. 52.9% 46.1% 52.9% 46.1% Freightliner ......................... 25.6% 39.0% 61.5% 68.3% Maybach ............................ 0.0% 0.0% 100.0% 50.0% supply chain risk BMW .................................. 67.4% 68.7% 68.1% 69.4% Mercedes-Benz .................. 60.3% 67.6% 60.4% 67.6% Mini .................................... 43.4% 40.6% 53.2% 51.4% Mercedes-Benz Sprinter/Metris 70.6% 77.0% 72.3% 77.8% Forty-two percent of automakers and parts suppliers say Rolls-Royce ....................... 40.7% 41.9% 62.1% 53.3% Other .................................. 0.0% 9.1% 9.8% 21.1% the ongoing global shortage of microchips has changed BMW GROUP ................ 65.2% 66.0% 66.8% 67.7% MERCEDES-BENZ USA ..... 60.4% 67.5% 60.6% 67.7% how they manage supply chain risk. at’s one of the ndings from an Automotive News Re- Alfa Romeo ........................ 52.7% 40.3% 64.2% 56.0% MITSUBISHI .................. 41.3% 45.8% 41.3% 45.8% Chrysler ............................. 27.1% 28.2% 55.6% 57.6% search & Data Center survey of 475 Automotive News sub- Dodge ................................ 26.2% 26.2% 64.8% 64.9% Infiniti................................. 44.5% 49.2% 48.6% 54.1% scribers conducted from April 13 to 16. Among them, 22 Nissan ................................ 60.2% 61.1% 61.0% 62.8% Fiat ..................................... 7.2% 14.4% 34.9% 39.3% NISSAN GROUP ............. 58.2% 59.5% 59.5% 61.7% percent say they are considering additional investments in Jeep ................................... 53.8% 53.5% 64.5% 64.8% technologies that would help create earlier warning signs Maserati ............................. 22.8% 29.0% 40.3% 46.1% SUBARU ...................... 70.4% 71.8% 70.4% 71.8% of potential supply chain risk. Ram ................................... 63.1% 63.6% 78.9% 79.0% Among all respondents, including dealers, most feel the Other .................................. 0.0% 0.0% 22.2% 33.3% TESLA ......................... 78.2% 66.3% 78.2% 66.3% FIAT CHRYSLER ............. 48.7% 47.7% 66.9% 67.0% chip shortage will have a severe impact on the way they do Lexus ................................. 61.9% 58.9% 69.4% 66.8% their job (81 percent), the way their companies conduct busi- FERRARI ...................... 55.1% 66.3% 71.1% 78.6% Toyota ................................ 68.5% 67.0% 71.5% 69.8% ness (88 percent) and the auto industry in general (98 per- .................................. Other .................................. 0.0% 0.0% 36.6% 39.1% cent). Most concerning for all respondents is how the crisis Ford ................................... 69.1% 71.7% 71.1% 73.7% TOYOTA MOTOR N.A. ...... 67.0% 65.1% 70.9% 69.0% Lincoln ............................... 65.8% 70.7% 75.0% 79.6% will impact the ability to keep up with consumer demand. Mercury ............................. 0.0% 0.0% 28.6% 33.8% Audi ................................... 54.7% 57.7% 58.9% 62.5% Second was concerns related to missing production volumes. FORD MOTOR CO. .......... 68.6% 71.2% 71.1% 73.8% Bentley ............................... 57.3% 64.4% 77.1% 78.4% To help mitigate the impact, 46 percent of automakers Lamborghini ...................... 43.2% 55.6% 67.1% 76.1% and suppliers say they are prioritizing components and Buick .................................. 50.7% 49.3% 73.6% 73.2% Porsche.............................. 56.9% 56.6% 56.9% 56.6% Cadillac .............................. 63.1% 64.3% 74.4% 74.1% Volkswagen........................ 55.7% 55.2% 59.9% 59.9% products in high demand. Twenty-six percent say they are Chevrolet............................ 69.6% 68.7% 79.3% 78.1% VOLKSWAGEN GROUP ..... 55.4% 56.4% 59.2% 60.7% nding alternate sources for chips. Yet 43 percent express GMC ................................... 58.1% 57.4% 76.6% 75.0% concern with the quality of chips sourced from alternate Other .................................. 0.0% 0.0% 38.8% 35.5% VOLVO ........................ 60.5% 59.8% 60.5% 59.8% suppliers and half have concern about those chips meet- GENERAL MOTORS ......... 64.9% 63.7% 77.7% 76.3% Fisker ................................. 0.0% 0.0% 0.0% 25.0% ing automotive-grade speci cations. Karma ................................ 28.6% 0.0% 28.6% 0.0% c Acura ................................. 55.7% 57.5% 63.9% 67.2% A more detailed report will be published in May. WANXIANG ................... 20.0% 0.0% 20.0% 14.3% Honda ................................ 66.5% 67.7% 68.6% 70.1% AMERICAN HONDA.......... 65.3% 66.5% 68.1% 69.8% OTHER ........................ 0.4% 0.1% 0.4% 0.1% Genesis .............................. 38.0% 39.1% 67.6% 70.3% U.S. INDUSTRY TOTAL ..... 63.0% 63.3% 68.9% 69.3% Hyundai.............................. 64.5% 64.3% 65.8% 66.5% Interested in subscribing to the Automotive News Kia ...................................... 66.4% 66.8% 66.4% 66.8% Notes: Experian Household Methodology HYUNDAI-KIA AUTOMOTIVE 65.2% 65.3% 66.0% 66.6% Research & Data Center? Want to talk about becoming a Purchases through Dec. 31, 2020 data partner? Contact Steve Schmith at steve.schmith@ CY=current year; PY=previous year Jaguar ................................ 21.7% 36.5% 41.4% 51.4% crain.com or Mary Raetz at [email protected]. Land Rover ........................ 54.4% 53.0% 56.0% 56.3% *Only mfr/makes with at least 1 RTM (Return JAGUAR LAND ROVER N.A. 48.5% 49.6% 53.4% 55.3% to Market event) in the latest rolling 3 months are shown. Rolling 3 months (R3) for each year: October, November & December. Check out this week’s list of U.S. customer incentives MAZDA ........................ 53.4% 55.2% 53.4% 55.2% on Page 41, powered by Market Scan. MCLAREN .................... 58.1% 59.1% 58.1% 59.1% Suppliers to the 2021 Chevrolet Tahoe ENGINE AND TRANSMISSION SECONDARY GASKETS ENGINEERED FASTENER - SOUND-DAMPENING FLOOR SILENCERS DANA EFC INTERNATIONAL RACK ASSIST ELECTRIC POWER STEERING ENGINE COVER FOR 6-CYLINDER TURBO DIESEL NEXTEER AUTOMOTIVE GRAND TRAVERSE PLASTICS WIRING PROTECTION SYSTEMS DIESEL FUEL TANK INLET CHECK VALVE DELFINGEN ALFMEIER FRIEDRICHS & RATH INDEPENDENT REAR DRIVE AXLE FRONT UPPER CONTROL ARM ASSEMBLED AMERICAN AXLE & MANUFACTURING RAUFOSS TECHNOLOGY TOW HITCH COVER FASTENER FRONT-AXLE DISCONNECT ACTUATOR SOUTHCO STONERIDGE GRILLE SUPPORT ASSEMBLY FASTENERS SHAPE CORP. P&R FASTENERS ELECTRIC WATER PUMP FIRST-AID KIT RHEINMETALL AUTOMOTIVE DC SAFETY SALES BOWTIE EMBLEM BLANKS LAPEER PLATING & PLASTICS SHILOH INDUSTRIES FUEL SYSTEM TRANSMISSION PLASTIC OMNIUM NEMAK FASTENERS CENTER CAPS INFASCO NUT ZANINI HOT END & COLD END OUTSIDE DOOR HANDLES FAURECIA ADAC AUTOMOTIVE AIR SPRINGS WIRE HARNESS FIXING VIBRACOUSTIC HELLERMANNTYTON PANORAMA ROOF DASH INSULATOR INNER WEBASTO AURIA POWER LIFTGATE STEERING SHAFT BOLT (UPPER) EDSCHA MNP INNER RAILS HEADLINER FABRIC COMPOSITE KIRCHHOFF AUTOMOTIVE SHAWMUT HVAC FLAP ACTUATOR CYLINDER-HEAD GASKETS MINEBEAMITSUMI ELRINGKLINGER STEERING COMPONENTS SOFTEK MATERIAL FOR DOOR UPPER ROLLAX HAARTZ Suppliers wanted: Content for this feature represents a sampling of global suppliers surveyed across 400+ components and systems. If you’d like to be included in the surveys, please contact [email protected] or visit autotechinsight.ihsmarkit.com P028_AN_20210426.indd 28 4/22/21 2:12 PM.