Genny - Milan Fashion Week - Milan Fashion Genny PRODUCTS DATA SHEET Contents 1 BRAND PRESENTATION p. 8 2 CONFIDENCE IN NO TIME p. 10 3 FASHION & PR p. 20 4 BLACK WARDROBE p. 25 5 EYES p. 29 6 LIPS p. 62 7 COLORLESS p. 74 8 FACE p. 86 9 ACCESSORIES p. 104 10 COLOR CHART p. 110 11 LORD & BERRY ONLINE STORE AND MAKE TO ORDER p. 128 4 Eyes EYE COLLECTION mascara, brow, eye shadow, pencil/liner Lips LIP COLLECTION lipstick, lip liner, lip gloss Colorless COLORLESS COLLECTION treatment for lips, eyes and face. Face FACE COLLECTION foundation, concealer, powder, blush, bronzer, luminizer Accessories ACCESSORIES COLLECTION brush, sponge, sharpener, implement and bag 5 6 Lord & Berry is a passionate, creative and inspiring brand with a contemporary approach to make up that goes beyond the boundaries of cosmetics. 7 Iconic Principles There are six instantly recognized symbols of Lord & Berry’s uncompromising quality, inventiveness and excellence: MILAN The world-nourished city by the beauty and fashion industry’s finest artisans, designers and make up artists. PRACTICAL PACKAGING Contemporary yet practical packaging to create modern products as an extension of clothing. BLACK AND WHITE Our Communication is regularly distinguished by black and white: simply iconic and elegant. FASHION Legitimacy within the demanding fashion industry creates color collections and sponsored fashion shows. EYES AND LIPS Color is fashion. We began by creating distinguished products for eyes and lips of the highest quality raw materials. CULTURE In the noblest of terms we strives to carry the women through the daily and special events of their lives and status in society. 8 MILAN PRACTICAL PACKAGING --- - Milan Fashion Week Pucci - Milan Fashion Week - Milan Fashion Pucci BLACK & WHITE FASHION Genny - Milan Fashion Week - Milan Fashion Genny EYES AND LIPS 9 CULTURE Confidence In No Time A LORD & BERRY INTRODUCTION This short preview is designed to provide you with some basic information on our hero products which will help you to have great conversations with your customers. When you read this you will be able to: • Provide customers with the 3 key facts about Lord & Berry • Identify Lord & Berry’s 10 top selling products • Explain the key characteristics of each product For further details please always refer to full PDS program, lordandberry.com or write to [email protected] 10 What’s special about Lord & Berry? SOME CUSTOMERS MAY NOT Lord & Berry is a boutique fashion house that has HAVE HEARD OF LORD & BERRY revolutionized make up into a fashion accessory. Lord & Berry is an international company that has SO HERE ARE SOME KEY FACTS been in business since 1992 and sells in 29 different ABOUT THE BRAND WHICH countries. Lord & Berry are committed to constant YOU CAN SHARE WITH THEM: research and innovation through the fashion industry and the company cradle is in Milan. Always active in fashion show backstages Lord & Berry products meet the criteria of the very demanding standards of the designers. Lord & Berry design products to inspire self-confidence in a woman’s beauty. The brand provides new fashions for each season inspired by new fashion, design, art and culture. THE 3 KEY THINGS YOU CAN 1. Seen as a fashion house rather than a cosmetics brand TELL YOUR CUSTOMERS ABOUT with strong links to the Milan fashion industry. 2. Recognized in the fashion industry as the lips and THE LORD & BERRY BRAND IS eyes make up specialists. Lips & Eyes are color, color THAT IT IS: is fashion. 3. The distinctive essential yet practical and contemporary packaging is a Lord & Berry icon – an extension of clothing style and the make up artist preference. is Lord & Berry’s most sought after product line and BLACK WARDROBE is the widest range of beauty products in black in the industry. They describe as the ‘little black dress’ of cosmetics. 11 1 2 3 4 Hero Products 5 6 7 8 9 10 1. TIMELESS Kissproof® Lipstick - 2. SMUDGEPROOF Waterproof Eye Pencil - 3. PRODIGIOUS False Lash & Super Volume Eff ect - 4. LUMINIZER Highlighter Stick - 5. 20100 Maximatte Crayon Lipstick - 6. MUST HAVE Tinted Brow Mascara - 7. ABSOLUTE Bright Satin Lipstick - 8. COLOR FIX Eye Primer - 9. LIP OIL POTION Advanced Fluid Lip Treatment - 10. ULTIMATE Lip Liner 12 Now that you have learned in detail about the key products, the tables below will help you to quickly compare and contrast the most important products in the range. MASCARA Contact False Treats Smudge Clump Ophthalmologist Long Effect Waterproof Lens Lash Lashes Proof Free Tested Lasting Wearers Effect MASCARE A treatment mascara Volume Treatment that provides vol- Length & Volume ume, length and def- Define Mascara inition while helping to treat and strength- en the lashes. BACK IN Deep, black color Volume BLACK with a small, pre- Length Deep Black cision wand that Define Mascara helps to add volume, definition and length. ALCHIMIA A 3-in-1 mascara that Volume High provides, spectacular Length Definition volume, length and Curl Mascara natural curl while treating the lashes. PRODIGIOUS A high-impact mascara False lash False Lash that curls and adds effect & Super volume to your eye super Volume lashes. volume Effect BOOST A high-performance Treatment Treatment conditioning formula Length MasCare which improves extra Curl length and thickness to your lashes keeping them stronger then ever. EYE LINER Formulated Can be Long Can be with Finish Waterline Waterproof Blendable used as an Lasting smudged Kajal Khol eye shadow COUTURE A smudgeable eye KOHL pencil that provides KAJAL a matte finish and Matte Eye pencil that can be used on the waterline. A smudgeable eye SILK KAJAL liner that provides Kohl Eye a semi-matte finish Semi- Liner to use on the water- Matte line. It is suitable for sensitive eyes. 13 Formulated Can be Long Can be with Finish Waterline Waterproof Blendable used as an Lasting smudged Kajal Khol eye shadow POLISH A traditional eye pencil Eye Pencil that combines the glossy finish of a liquid liner Glossy with the smudgeable benefits of an eye pencil PAILLETTES A classic black eye pencil Eye Pencil infused with glitter. Glitter LUXURY A retractable pencil LINER liner that can be Eye Liner blended on application and then dries quickly for a long lasting, water proof finish. KAJAL An intense-black Kajal STICK eye liner in a cone Intense stick shape that is Black Kajal long lasting and gentle enough to be used on the waterline. SMUDGE- A long lasting, PROOF smudgeproof eye pencil Waterproof that can also be used Eye Pencil as an eye shadow. VELLUTO An eye shadow in a pencil Eye Pencil format that can be used and either as a powdery liner, Powder Shadow sheer wash of color or eye shadow base. INKGLAM A liquid liner with a Eye Liner firm tip applicator for Shiny precise application and Patent a patent leather finish. PERFECTO A new quick and easy Graphic way to draw a super Liner graphic line. It makes your make up last over Matte 24 hours. New delivery sistem ferlter tip pen. 14 Formulated Can be Long Quick with Finish Waterline Waterproof Blendable used as an Lasting Dry Kajal Khol eye shadow • \ SHODŌ The perfect tool for Stylographic creating precise thick Semi- Eye Liner and super-fine lines matte thanks to his unique brush tip. LINE/SHADE The enhanced formula Eye Pencil combines innovative technology with rich Matte color pigments and glides onto eye for an ultra-fluid application. LINE/SHADE LINE/SHADE Glam is GLAM formulated with a rich Eye Pencil blend of vibrant pig- Shimmer ments for a stunning metallic color payoff and smooth texture upon application. MAGNIFICO Magnifico creates an Cream Pot extremely adherent Liner and long wearing Matte film that won’t smudge or fade. LIPSTICK Active Long Fashion Ultralight weight High comfort Don’t Finish Waterproof wear Ingredients Lasting Colors “breathing effect” (non-drying) smudge ABSOLUTE A high pigmented Bright Satin lipstick that delivers Bright Lipstick a vibrant bright satin Satin finish. VOGUE An extraordinary matte Matte lipstick that provides Lipstick an extreme comfort in Matte application. TIMELESS A kissproof liquid Kissproof® lipstick that provides Vibrant Lipstick an ultra lightwear on an extremely thin Matte cover. 20100 A lipstick pencil that provides an intense Shining Shining Crayon shining colour. Lipstick JAMAIS! A lipstick that delivers Sheer a comfortable, Lipstick buildable and mirror Sheer like finish. 15 Active Long Fashion Ultralight weight High comfort Don’t Finish Waterproof wear Ingredients Lasting Colors “breathing effect” (non-drying) smudge 20100 A lipstick pencil that Matte provides an intense Crayon matte finish. Matte Lipstick 20100 A crayon lipstick that MAXIMATTE glides on lips with a Crayon matte sensorial finish Lipstick with a release of soft and smooth color. Matte An innovative matte texture that doesn’t dry on lips. HIGHLIGHTER Can be used as Face Water Wet Effect Finish All skintones Blendable an eye shadow highlighter resistant & Dry LUMINIZER A satiny-gold high- Highlighter lighter to add a Stick subtle glow, use it Highlighter Satin as a spot highlight- er over make up. STROBING A pink highlighter Highlighter to add a subtle Pencil glow. Create a radi- Highlighter Shimmer ant, dewy complex- ion for an ethereal glow that is per- fectly alluring on all skintones. GLOW ON Four shimmer finish THE GO highlighting pow- Highlighter ders. Shades can Highlighter Palette be applied wet or Glow dry for a luminous flush and a subtle, natural radiance. *all claims are supported by internal tests on products performance and by PRO make up artists. 16 DID YOU KNOW THAT... All our products are cruelty free HALAL All our products are Halal and Kosher And, check the list of our vegan products..