24-26 JUNE 2020 1 1422 - READY COUTURE STORE THE WORLD IS CHANGING THE RULES ARE CHANGING WOMEN ARE CHANGING FASHION IS CHANGING MONEY IS CHANGING THE WAY WE SHOW THINGS IS CHANGING REWIND START BACK TO FUTURE ONLINEONLINEONLINE 3 www.arabfashionweek.org SWITCHING TO ONLINE. TRANSFORMING THE TRADITIONS INTO A DIGITAL EXPERIENCE. A NEW ERA FOR AN ONLINE FASHION WEEK! 4 www.arabfashionweek.org ABOUT The Arab Fashion Week (AFW) is the only official fashion week in the Arab world and the world’s only Ready- Couture platform. It recognised as the world’s 5th most important fashion week alongside the prestigious New York (NYFW), London (LFW), Milan (MFW) & Paris (PFW). 5 www.arabfashionweek.org BENCHMARKS - Positioning the Arab World on the list of the 5 most important fashion - 126,000 audience attended our shows. weeks alongside to New York, London, Milan and Paris fashion weeks. - 14651 international guest travelled to attend the event. - Making history in Riyadh by hosting the first fashion week in the Saudi - Over 1320 hotel room nights books till today. Arabia in April 2018. - Over 57000 people tagged us on Instagram. - Making history by hosting the world’s first floating fashion week in Dubai - Over 3.1 Billion media and social media impressions. at the Queen Elizabeth 2 Cruise Ship in May 2018. - Designers Collection sold as See-Now: Buy-Now online and offline after - 10 fashion weeks hosted in 4 years. the shows. - Presenting over 440 brands to the Arab World. - In 2019 AFW built its own official home, 1422 Dubai, the world’s first - 50 different countries participated at the Arab Fashion Week. Ready Couture Store & Acceleration Hub. - Hosted legendary brands such as Jean Paul Gaultier & Iris van Herpen. 6 www.arabfashionweek.org THE ORGANISATION The AFW is endorsed by the Arab Fashion Council (AFC), the world’s largest non-profit fashion council; representing the 22 member countries of the Arab League in partnership with Meraas the leading developer of Dubai. It is the world’s only platform that promotes the Ready-Couture and Resort collections and is one of 5 most important fashion weeks alongside New York, London, Milan and Paris.. Due to the current situation of uncertainty most of the fashion LONDON DUBAI PARIS MILAN NY weeks have cancelled their schedule; but AFC is committed to keep providing designers with an international platform whilst 12-14 JUN 24-26 JUN 9-13 JUL 14-17 JUL POSTPONED adhering to the advise of Health Authorities to limit crowd *POSTPONED DUE TO COVID-19 RESTRICTION gathering. Thus, Arab Fashion Week this June will go online. 1* As recognised on Forbes, New York Times, Vogue Italia, CNN, BCC, etc. 7 www.arabfashionweek.org THE LOCATION The Fashion Shows will be hosted at THE CITY WALK, Dubai, a conceptualised community to evolve into a city within the city. The community is meticulously arranged to create a unique and well-defined residential and commercial development that stands apart from others in its class. City Walk hosts over 50 million visitors per year. City Walk is an urban living destination in Dubai by MERAAS. 8 www.arabfashionweek.org THE VENUE The AFW offers 1422 Dubai as its official venue, a very elegant and simple designed catwalk with the best standards, equipped by a cutting-edge technology, lights, Bose sound system and the highest resolution screens. Its minimalistic design of black and white makes the perfect choice. 9 www.arabfashionweek.org 10 www.arabfashionweek.org THE PROGRAMME OVER 15 LIVE FASHION SHOWS SEE NOW; BUY NOW ONLINE SWIPE UP TO SHOP ONLINE ONLINE SHOWROOM LIVE FASHION TALKS PORTFOLIO REVIEW FOR EACH DESIGNER COLLECTION LOOKBOOK CREATION 11 www.arabfashionweek.org OVER 30 FASHION SHOWS SEE NOW; BUY NOW ONLINE SHOP NOW BUYERS ORIENTATION APPOINTMENT POP-UP TRADE SHOW EXCLUSIVE VIP LADIES TRUNK SHOWS DESIGNERS WORKSHOPS BY SWAROVSKI FASHION TALKS BACKSTAGENETWORKING SUPPORT EVENTS The ArabPORTFOLIO Fashion Week REVIEW seeks to pledgeBY VOGUE itself as the world’s only 5 starsCLOSING fashion weekPARTY by enabling designers participating at the Arab Fashion Week to focus primarily on their creative side by delegating to us all the logistics. All what designers have to do is to ship to us their collection through our logistics partners and we will run the show. 12 www.arabfashionweek.org BRANDS THAT SHOWCASED AT ARAB FASHION WEEK LAQUANIRIS VAN HERPEN SMITH MARCHESAMARCHESA BLUMARINBLUMARIN ANTONIOANTONIO MARRAS MARRAS JEANJEAN PAUL PAUL GAULTIER GAULTIER 13 www.arabfashionweek.org MEDIA COVERAGE live streaming in partnership with tiktok reaching over 300 m viewers AFW provides VR headsets to sent to the Editors in Chief to experience the shows magazines/ news papers/ online media/ in a virtual reality mode, to watch with more adrenaline and better emotions. social media influencers/ radio stations/ tv stations over 1.5 billion reach worth 10m$ in pr 14 www.arabfashionweek.org LIVE COVERAGE The Arab Fashion Week online will be broadcasted live in partnership with TIKTOK to over 300 million users. Celebrities and Influencers are invited by the Arab Fashion Council and Tiktok directly to attend the fashion shows live on the platform. 15 www.arabfashionweek.org NORTH AMERICA Ssense The Line Barney's New York EUROPE Stanley Korshak Galeries Lafayette Paris Anastasia L'Eclaireur La Garçonne Serie Noire UK Capsule by Eso BUYERS Selfridges Louise 54 Le Showroom Online Coltorti In partnership with BUREAU DES CRÉATEURS and GoPro Browns 10 Corso Como technology, buyers can immerse themselves Net-a-Porter Luisa Via Roma in 360 ° images of designer collections understanding Liberty ASIA fabrications, intricate details and silhouettes. MIDDLE EAST Lane Crawford 7,800 Buyers / 93 Countries Harvey Nichols Qatar 360 Experience Our retail network is inclusive of prestigious department stores, Galeries Lafayette Dubai Galeries Lafayette Beijing specialty fashion boutiques and both international and regional Number 4 Kuwait Club 21 online retailers. Each Retailer is profiled in terms of their history, Aiishti Surrender consumer market access and the current designers carried with a Boutique 1 D-mop gallery of images. Buyers are enabled to explore the network to Tryano United Arrows discover new designers. Saks Fifth Avenue AUSTRALIA Symphony David Jones Bloomingdales Myer Rubaiyat The Iconic Al Ostoura Incu 16 www.arabfashionweek.org POP-UP STORE Galeries Lafayette Dubai In partnership with Galeries Lafayette Dubai, qualified designers participating at the Arab Fashion Week will benefit from a 1 month pop-up store at Galeries Lafayette in Dubai Mall subject to buyers approval. 1422 Concept Store All designers participating at the Arab Fashion Week will benefit from a1 month feature at 1422 Concept Store in Citywalk, the world’s first Ready Couture Store. 17 www.arabfashionweek.org E-COMMERCE SHOP THE RUNWAY Tribute22 is a luxury market place set to be launched in June 2020 in partnership with the Arab Fashion Council. Tribute22 features not only renown brands such as Valentino and Missoni but also talented designers. Tribute22 enables designers participating at the Arab Fashion Week to sell their collection to massive database of elite clientele worldwide. 18 www.arabfashionweek.org TARGET AUDIENCE LIVE 390.6k online In addition to tier 1 local and international celebrities, the Arab EXPECTED VIEWRS: Fashion Week attracts a growing regional and international 300 MILLION audience of educated, affluent creative professionals and GENDER: passionate early adopters in the 27 to 60 years old age range WOMEN 60% who are key players in fashion, private equity & investment, MEN 40% design, technology, retail and media. TARGET LOCATIONS: INFLUENCERS & CELEBRITIES WILL BROADCAST THE 65% UAE SHOW ON THEIR SOCIAL MEDIA. GCC 20% MENA 6% EUROPE TIKTOK IS SET TO CROSS MARKET THE LIVE SHOWS TO 3% RUSSIA 3% OVER 300M VIEWERS. USA 2% CHINA 1% PS. TIKTOK will push and cross-promote the shows live mainly In UAE and GCC market using AI technology. 19 www.arabfashionweek.org WHAT IS ONLINE FASHION WEEK? HOW IS IT DIFFERENT THAN THE NORMAL FASHION WEEK? WHAT ELSE? Online Fashion Week is the same as the normal fashion week, the only Each shows will be live streamed in partnership with TIKTOK to over difference is that guests will not be able to attend the shows physically, 300 Million audience, receiving millions of engagement and but rather view the live broadcast on Tiktok and AFW website. interactions. The collection products will be uploaded online on e-commerce WHAT ARE THE BENEFITS FOR A DESIGNER? platform for See-Now; Buy-Now, means direct access to clients, The Fashion shows will still be look that same as the traditional fashion under Shop the Runway. show. Designers will be able to showcase their collection live to over 300 million audience, benefiting from press coverage and media interviews, receive professional image and video of their show, and get access to online showroom to over 2700 global buyers. 20 www.arabfashionweek.org CONTACTS [email protected] Citywalk, Dubai, UAE 21 www.arabfashionweek.org.