Jeep From Wikipedia, the free encyclopedia For the original World War II Jeep, see Bantam BRC-40. For other uses, see Jeep (disambiguation). "General Purpose" redirects here. For other uses, see General purpose (disambiguation). Jeep Type Division Industry Automobile [1] Founded 1941 Headquarters US Area served Worldwide Key people Michael Manley (CEO of Jeep division) Sergio Marchionne (CEO of FCA US LLC) Products Sport utility vehicles Owners FCA US LLC Parent Fiat Chrysler Automobiles Slogan I live. I ride. I am Jeep. I bought a Jeep (Australia) Website www.jeep.com Jeep is a brand of American automobiles that is a division of FCA US LLC (formerly Chrysler Group, LLC), a wholly owned subsidiary of Fiat Chrysler Automobiles.[2][3] The former Chrysler Corporation acquired the Jeep brand, along with the remaining assets of its owner American Motors, in 1987. Jeep's current product range consists solely of sport utility vehicles and off-road vehicles, but has also included pickup trucks in the past. The original Jeep was the prototype Bantam BRC. Willys MB Jeeps went into production in 1941[1] specifically for the military, arguably making them the oldest four-wheel drive mass-production vehicles now known asSUVs.[4] The Jeep became the primary light 4-wheel-drive vehicle of the United States Army and the Allies during World War II, as well as the postwar period. The term became common worldwide in the wake of the war. Doug Stewart notes: The spartan, cramped, and unstintingly functional jeep became the ubiquitous World War II four-wheeled personification of Yankee ingenuity and cocky, can-do determination."[5] The first civilian models were produced in 1945.[6] It inspired a number of other light utility vehicles, such as the Land Rover.[7][8] Many Jeep variants serving similar military and civilian roles have since been designed in other nations. Contents [hide] • 1 Development o 1.1 Bantam Reconnaissance Car o 1.2 Willys MA and Ford GP • 2 Origin of the name • 3 World War II Jeeps • 4 Post-war military Jeeps o 4.1 The CJ-V35/U o 4.2 The M715 • 5 The Jeep brand • 6 Off-road abilities • 7 Ownership • 8 Jeep model list o 8.1 Historical and military models o 8.2 Jeep Forward Control, Jeep Jeepster, & Jeep FJ o 8.3 Jeep CJ o 8.4 Jeep DJ o 8.5 Jeep SJ o 8.6 Jeep Cherokee (XJ) o 8.7 Jeep Comanche o 8.8 Jeep Wrangler o 8.9 ZJ, WJ, and WK models o 8.10 XK models o 8.11 KJ models o 8.12 Current models • 9 Future Models o 9.1 Concept vehicles • 10 Jeeps around the world • 11 Jeep apparel and sponsorships • 12 See also • 13 References • 14 External links.