Communication for the next generation A Media Trust guide / funded by v / sponsored by Virgin Mobile Click here to start > Communication for the next generation Media Trust Menu Bringing the media industry and charities together ‘Communication for the next generation’ is a guide for How to view this guide not for profit organisations on how to communicate with, This is an interactive pdf. and market to, young people. Top professionals from the To view the document media industry and voluntary sector have contributed click on any text that is coloured green. their insight and perspectives on how to excite, inspire and connect with this audience.This eclectic mix of opinions provides practical tips and advice as well as ideas and inspiration. Katie Simpson Head of Youth Media Media Trust 5 Five of the best bits from inside 1 2 3 4 5 Welcome Communication for the next generation Media Trust Back > Introduction Bright young things Bringing the media industry and charities together Gen Y Engaging young volunteer‘Communications for the next generation’ is a guide for Say a lot for a little How to view this guideInventive ideas not for profit organisations on how to communicate with, This is an interactive pdf.Community Newswire and market to, young people. Top professionals from the To view the documentMedia Matching media industry and voluntary sector have contributed click on anyChanging text that media is landscapes coloured green. The fragmented media worltheird insight and perspectives on how to excite, inspire How not to alienate your audience,and connect daddy-o with! this audience.This eclectic mix of Dual brands Multi-media opinions provides practical tips and advice as well Celebrity endorsement as ideas and inspiration. Classic media Charity campaigns Katie Simpson Heated about mags Head of Youth Media Nuts about mags Media Trust Making waves TV: still strong TV: no Trouble at all New media Webmania BBC Blast Blogs and podcasting MySpace 5 Creating online communities Generation Why Viral marketing Five of the best bits from Mobileinside marketing Jargon buster 1 2 3 4 5 Credits Welcome Communication for the next generation Media Trust Menu Bringing the media industry and charities together ‘Communication for the next generation’ is a guide for How to view this guide not for profit organisations on how to communicate with, This is an interactive pdf. and market to, young people. Top professionals from the To view the document media industry and voluntary sector have contributed click on any text that is coloured green. their insight and perspectives on how to excite, inspire and connect with this audience.This eclectic mix of opinions provides practical tips and advice as well as ideas and inspiration. Katie Simpson Head of Youth Media Media Trust Avoid ‘yoof’ speak Young people are more savvy than you can imagine, they see through adult-created content that mimics youth language in seconds. Instead, try to genuinely connect with them on their wavelength by spending time getting to know them and get them, the user, to create your content. 1 2 3 4 5 Welcome Communication for the next generation Media Trust Back > Introduction Bright young things Bringing the media industry and charities together Gen Y Engaging young volunteer‘Communications for the next generation’ is a guide for Say a lot for a little How to view this guideInventive ideas not for profit organisations on how to communicate with, This is an interactive pdf.Community Newswire and market to, young people. Top professionals from the To view the documentMedia Matching media industry and voluntary sector have contributed click on anyChanging text that media is landscapes coloured green. The fragmented media worltheird insight and perspectives on how to excite, inspire How not to alienate your audience,and connect daddy-o with! this audience.This eclectic mix of Dual brands Multi-media opinions provides practical tips and advice as well Celebrity endorsement as ideas and inspiration. Classic media Charity campaigns Katie Simpson Heated about mags Head of Youth Media Nuts about mags Media Trust Making waves Avoid ‘yoof’ speak TV: still strong Young people are more TV:savvy no Trouble at all than you canNew imagine, media they see through adult-createdWebmani a content that mimics youthBBC Blast language in seconds. Instead,Blogs and podcasting try to genuinely connectMySpac with e them on their wavelengthCreating by online communities spending time getting toGeneration know Why them and get them, the Viraluser, marketing to create your content. Mobile marketing Jargon buster 1 2 3 4 5 Credits Welcome Communication for the next generation Media Trust Menu Bringing the media industry and charities together ‘Communication for the next generation’ is a guide for How to view this guide not for profit organisations on how to communicate with, This is an interactive pdf. and market to, young people. Top professionals from the To view the document media industry and voluntary sector have contributed click on any text that is coloured green. their insight and perspectives on how to excite, inspire and connect with this audience.This eclectic mix of opinions provides practical tips and advice as well as ideas and inspiration. Katie Simpson Head of Youth Media Media Trust Be a community-creating brand Young people like to belong to and be part of something. Brands that allow them to create their own communities win big – think MySpace, Faceparty.com, Oxfam’s Generation Why. 1 2 3 4 5 Welcome Communication for the next generation Media Trust Back > Introduction Bright young things Bringing the media industry and charities together Gen Y Engaging young volunteer‘Communications for the next generation’ is a guide for Say a lot for a little How to view this guideInventive ideas not for profit organisations on how to communicate with, This is an interactive pdf.Community Newswire and market to, young people. Top professionals from the To view the documentMedia Matching media industry and voluntary sector have contributed click on anyChanging text that media is landscapes coloured green. The fragmented media worltheird insight and perspectives on how to excite, inspire How not to alienate your audience,and connect daddy-o with! this audience.This eclectic mix of Dual brands Multi-media opinions provides practical tips and advice as well Celebrity endorsement as ideas and inspiration. Classic media Charity campaigns Katie Simpson Heated about mags Head of Youth Media Nuts about mags Media Trust Making waves TV: still strong TV: no Trouble at all New media Be a community-creating Webmani brand a Young people like to belongBBC Blast to and be part of something.Blogs and podcasting Brands that allow them toMySpac e create their own communitiesCreating online communities win big – think MySpace,Generation Why Faceparty.com, Oxfam’sViral marketing Generation Why. Mobile marketing Jargon buster 1 2 3 4 5 Credits Welcome Communication for the next generation Media Trust Menu Bringing the media industry and charities together ‘Communication for the next generation’ is a guide for How to view this guide not for profit organisations on how to communicate with, This is an interactive pdf. and market to, young people. Top professionals from the To view the document media industry and voluntary sector have contributed click on any text that is coloured green. their insight and perspectives on how to excite, inspire and connect with this audience.This eclectic mix of opinions provides practical tips and advice as well as ideas and inspiration. Katie Simpson Head of Youth Media Media Trust Win brand advocates Word of mouth is the most powerful medium for this generation. If you can win over a critical mass of young people, they in turn will bring in their peers to increase your support. 1 2 3 4 5 Welcome Communication for the next generation Media Trust Back > Introduction Bright young things Bringing the media industry and charities together Gen Y Engaging young volunteer‘Communications for the next generation’ is a guide for Say a lot for a little How to view this guideInventive ideas not for profit organisations on how to communicate with, This is an interactive pdf.Community Newswire and market to, young people. Top professionals from the To view the documentMedia Matching media industry and voluntary sector have contributed click on anyChanging text that media is landscapes coloured green. The fragmented media worltheird insight and perspectives on how to excite, inspire How not to alienate your audience,and connect daddy-o with! this audience.This eclectic mix of Dual brands Multi-media opinions provides practical tips and advice as well Celebrity endorsement as ideas and inspiration. Classic media Charity campaigns Katie Simpson Heated about mags Head of Youth Media Nuts about mags Media Trust Making waves TV: still strong TV: no Trouble at all New media Win brand advocates Webmania Word of mouth is the mostBBC Blast powerful medium for thisBlogs and podcasting generation. If you can winMySpac e over a critical mass of youngCreating online communities people, they in turn will bringGeneration Why in their peers to increaseViral marketing your support. Mobile marketing Jargon buster 1 2 3 4 5 Credits Welcome Communication for the next generation Media Trust Menu Bringing the media industry and charities together ‘Communication for the next generation’ is a guide for How to view this guide not for profit organisations on how to communicate with, This is an interactive pdf. and market to, young people. Top professionals from the To view the document media industry and voluntary sector have contributed click on any text that is coloured green. their insight and perspectives on how to excite, inspire and connect with this audience.This eclectic mix of opinions provides practical tips and advice as well as ideas and inspiration.