YEAR IN REVIEW 20/21 1 PAGE PAGE TAMPA HEIGHTS ENCOREENCORE DOWNTOWN RIVER ARTS CHANNEL DISTRICT DOWNTOWN TAMPA TAMPA'S DOWNTOWN Special Services District (SSD) Boundary 1 1,192 Acres 337 Blocks PAGE PAGE LETTER FROM THE PRESIDENT & CEO Dear Friends of Downtown, We have indeed had an incredible 35 years. The vision of Happy 35th Anniversary! founding Partnership members in 1986 set the stage for This has certainly been a pivotal year for the Partnership, Tampa’s the explosion of development that brought The Florida Downtown, and the world; however, we have much to celebrate. Aquarium, Amalie Arena (originally The Ice Palace), Lykes Our city persevered through the global COVID-19 pandemic, and Gaslight Square Park, Rampello Downtown Partnership our community stood strong together. Mayor Jane Castor led School, and so much more. The urban core is again us through difficult times, implementing programs quickly like experiencing a renaissance of residential, commercial, and Lift Up Local and Art on the Block to help businesses stay afloat. activation as we have never seen before. Business continuity remained a key element in our mission The Tampa Downtown Partnership is proud to lead Tampa’s of fostering a diverse 24-hour Downtown, while continuing Downtown happenings, and I am incredibly grateful and to cultivate effective public/private partnerships to facilitate honored to serve as President and CEO. I am privileged to physical and economic development. work alongside a remarkable staff, Executive Committee, Board of Directors, community and business leaders, and We all did our part. Challenges arose, but we came through our devoted and visionary city leader, Mayor Jane Castor, them. Like everyone else, we learned how to Zoom. We live- and her administration. streamed Rock the Park concerts; we re-purposed the public space activation grant to help small businesses, and we executed With all the struggles that 2020 brought us, it was also a Winter Village with record attendance. We successfully turned year of unity, acceptance, pride, and tireless determination. our conference room into a production studio to make the In closing, I would like to thank our outgoing Chair, Kevin 25th Downtown Development Forum happen and welcomed Plummer, Head of School at Tampa Preparatory School, 20+ speakers over three days of programming. Seven blocks of for being a cheerleader for the greatness of Tampa’s street murals were installed along Ashley Drive to create safer Downtown and his leadership to accomplish the goals pedestrian right of way. outlined in our strategic initiatives. We are grateful for his service and the momentum the Partnership has sustained The 2020 Worker and Resident Biennial Survey of Downtown under his guidance. told us retail tops the list for needed amenities, with Target as Sincerely, the number one pick for a big box store. So, to move forward, we must look back. LYNDA REMUND, SHRM-CP President and CEO 2 PAGE PAGE YEAR IN REVIEW - 20/21 CONTENTS 05/06 15/16 DOWNTOWN BY THE NUMBERS PUBLIC SPACE 07/08 17/18 YEAR IN PHOTOS GRANT PROGRAMS 09/10 19/20 CLEAN & SAFE PROGRAM TRANSPORTATION & PLANNING 11/12 21/24 MARKETING & DESIGN MEMBERSHIP 13/14 25/26 2020 BIENNIAL SURVEY BOARD OF DIRECTORS / STAFF 20/21 HIGHLIGHTS Live-streamed 50K 30K 10 Dining & Instagram Followers Annual25th Downtown Years of Free Rock Entertainment and Growing! Development Forum the Park Concerts Guidebooks Distributed Record-setting #1 1.9K 2 City for Certified Worker & Resident Championship Ice-Skaters24K at Bicycle-Friendly Survey Participants Boat Parades Winter Village at Businesses Curtis Hixon Park 3 PAGE PAGE TAMPA DOWNTOWN PARTNERSHIP VISION Tampa Downtown Partnership is the leader in fostering a vibrant, diverse 24-hour downtown neighborhood in which to learn, live, work, and play. MISSION The strategic mission of the Tampa Downtown Partnership is to be the steward of Downtown Tampa, while cultivating effective public/ private partnerships to facilitate catalytic physical and economic development. SERVICES PUBLIC SPACE CLEAN & SAFE BEAUTIFICATION PROGRAMMING TRANSPORTATION MARKETING & MEMBERSHIP & & PLANNING COMMUNICATIONS PUBLIC AFFAIRS DOWNTOWN BY THE NUMBERS RESIDENTS * (Source: 2020 Downtown Worker and Resident Survey) AGE PETS LOCATION DOGS = 68% CATS = 35% 46% 54% OTHER = 10% Male Female LIFESTYLE 21 Banks/ 162 Credit Unions 5 Dining 12 Dog Parks Options 4 Parks 15,000 Grocery / 4 Specialty Breweries Foods 15 Hotels 12 16 Museums/ Total Students 9 Schools Places of Art Galleries PreK- J.D. Worship ABOUT THE SPECIAL SERVICES DISTRICT (SSD) The Tampa Downtown Partnership administers the Special The Special Services District (SSD) is the longest operating Services District program through an annual contract with Business Improvement District in the State of Florida. Since the City of Tampa. Through the Special Services District its inception in 1994, the SSD has provided services above (SSD) program, the Partnership works to promote the and beyond the standard services provided by the City of Downtown experience through a multitude of initiatives Tampa. In October 2018, the District expanded to include an such as marketing, economic development, transportation, area within Tampa Heights, located north of Interstate 275. planning, and beautification, as well as maintenance and safety with Tampa’s Downtown Guides and Clean Team. The Funding for the SSD comes from a special assessment placed Partnership also works with numerous agencies to identify on property owners. This assessment is a flexible rate based 5 opportunities and facilitate additions to the Special Services on assessed value from the Hillsborough County Property District program. Appraiser’s office. PAGE PAGE Tampa's Downtown -HostofSuperBowl LV Tampa's PAGE 6 PAGE 7 YEAR IN PHOTOS YEAR IN REVIEW - 20/21 CLEAN & SAFE DOWNTOWN GUIDES CLEAN TEAM Tampa's Downtown Guides help provide The Clean Team provides supplemental litter a safe and inviting environment through and debris removal, minor landscaping, their role as on-street ambassadors. pressure washing, and maintenance to the They help deter suspicious activity as sidewalks, curbs, and other public areas Downtown’s additional eyes and ears, and located within the Downtown Special offer a friendly “concierge” type service. Services District. To maintain a clean and The Downtown Guides are unarmed public safe Downtown experience, Clean Team safety ambassadors and patrol the Special members also document and report code Services District (SSD) on foot and in a enforcement issues, trip hazards, street 9 service vehicle. light outages, and other relevant concerns. PAGE PAGE Homeless Liaison with Downtown Merchant PROJECT SPOTLIGHT >> HOMELESS LIAISON In 2020, the Tampa Downtown Partnership took a big step focus on juvenile services in Hillsborough County. Darrius's forward in the efforts made to improve the lives of those heart of gold, passion for helping others, and talent to who are experiencing homelessness. Various non-profit naturally engage in conversation developed a trust line that organizations, the city, and the county work hard to provide has proven successful in his efforts. services to meet the community's needs. However, these services and staffing are spread thin throughout an area Currently, Darrius works closely with many local non-profits, greater than Downtown Tampa. The Tampa Downtown Guides shelters, and the Tampa Police Department each day. He & Clean Team see the individuals who often call the streets of averages placing 3-4 individuals into shelters weekly. In Downtown home. Yet, they are not armed with the proper addition, he helps many find necessary services to better tools to make a positive impact on those individuals. their lives and acts as an extension to support Tampa Police liaison efforts. Ending homelessness is an ambitious goal, but In the Fall of 2020, Darrius Stallworth was hired as the first the Tampa Downtown Partnership is proud to be a part of the Homeless Liaison with the organization. Darrius came to the efforts and growing our outreach and solutions. Partnership with a background in social service work and a FAST FACTS 2020 TOTALS 243 Tons of 36,558 Litter Collected Customer Contacts 90% of Downtown workers and 9,300 349 Acts of residents think it is important for the Merchant Visits Graffiti Corrected Partnership to address homelessness (Source: 2020 Downtown Worker and Resident Survey) 242 Blocks 265 Stranded 10 Pressure Washing Motorist Assists PAGE PAGE YEAR IN REVIEW - 20/21 MARKETING & DESIGN The past year was a busy one for the marketing, During 2020, the Partnership had significant media communications, and design efforts of the Tampa mentions and articles every month of the year, claiming Downtown Partnership. Creative storytelling is the a more substantial portion of both the local and primary tenant of the Partnership, and the global national news media market. In July, a new website COVID-19 pandemic made that objective more impactful was launched that gives viewers dynamic, fresh content than ever. Our video content increased to give our on the homepage while providing flexibility to staff to programs and staff a way to document the Partnership's tailor the website to suit the immediate needs of each work and engage our audience in fun ways, especially program. Our in-house design capabilities launched when many were not physically in Tampa's Downtown. many sub-brands, campaigns, and projects. Our work Our social media influencer engagement also offered a with artists and visual communicators ensures design way to collaborate with diverse creators and reach new excellence is at the core of everything we do. 11 target demographics. PAGE PAGE PROJECT SPOTLIGHT SKYLINE MASK RETAIL CAMPAIGN Mask On Tampa was a month and a half long campaign which encouraged visitors of Tampa’s Downtown to visit local, small businesses and spend a certain amount to receive a custom, Tampa Downtown Partnership skyline branded mask. This campaign not only provided unique masks to the public during the Emergency Mask Order but also was a creative way to bring customers and their dollars to Downtown businesses.