LIVE Q&A Five Panelists Take On Your Hottest GA4 Questions . © 2020 Seer Interactive • All Rights Reserved • Page 1 Who you’ll be hearing from … Our panelists leading discussion Our panelists available for Live Chat + Q&A © 2020 Seer Interactive • All Rights Reserved • Page 2 Poll #1 © 2020 Seer Interactive • All Rights Reserved • Page 3 Poll #1 - Live Responses © 2020 Seer Interactive • All Rights Reserved • Page 4 GA4 Introduction: What is it? Why now? What are the main benefits? © 2020 Seer Interactive • All Rights Reserved • Page 5 Simply put, Google Analytics 4 (GA4) represents a paradigm shift. © 2020 Seer Interactive • All Rights Reserved • Page 6 What led to Google’s decision to replatform the product now? 2005 2015 2019 2020 2021 ….. Google Analytics Universal GA App + Web GA4 BETA GA4 Launch to is Born (Urchin) Analytics Launch BETA Launch Launch All Users Google acquired After being Google unifies app App + Web moves GA4 becomes Urchin Software launched in BETA and web analytics by out of BETA and is available to all users, Corporation, in 2014, Google launching a new relaunched as GA4 defaulting in new eventually rolling out launched UA to property type for BETA with a property creation Google Analytics in better collect and App + Web. machine learning being G4 or November 2005. organize GA data. model. upgrading an existing property to GA4. © 2020 Seer Interactive • All Rights Reserved • Page 7 What are the main benefits of GA4? Leverage a user-centric data model. Understand user journey across devices and platforms with unified, deduplicated data using your 1st party data and Google’s. Get quicker insights. Use the power of Google’s Machine Learning to get the most value from your data. Take action with advanced analysis. Capabilities once exclusive to GA 360 are now available in GA4 like Segment Overlap, Explorer, Pathing, and more. Invest in a future-focused and privacy-first platform. GA4 uses Google’s industry-leading approach to enhanced data control. © 2020 Seer Interactive • All Rights Reserved • Page 8 What is Google Analytics 4? Universal Analytics Google Analytics 4 User ABC123 User ABC123 Session 1 PV PV Event PV Event Event Event Event Session 2 PV Event Session 3 PV Event Event Event Event Event © 2020 Seer Interactive • All Rights Reserved • Page 9 What is Google Analytics 4? Universal Analytics Google Analytics 4 Event Category Event Name Event Action Event Parameter Event Parameter Event Label Event Parameter Event Parameter Event Value Event Parameter Event Parameter Event Parameter Event Parameter Event Parameter Event Parameter © 2020 Seer Interactive • All Rights Reserved • Page 10 What is Google Analytics 4? Other Data Sources © 2020 Seer Interactive • All Rights Reserved • Page 11 GA4 vs UA: What’s different? What’s new? What does it look like? © 2020 Seer Interactive • All Rights Reserved • Page 12 What’s different about GA4? Add/edit events directly in the interface, no more Event Category / Action / Label © 2020 Seer Interactive • All Rights Reserved • Page 13 What’s different about GA4? Overhaul of default reports and UI structure Current GA GA4 Reports Reports © 2020 Seer Interactive • All Rights Reserved • Page 14 What’s new in GA4? Access to “Advanced Analysis” (previously only available to GA360 customers) © 2020 Seer Interactive • All Rights Reserved • Page 15 What’s new in GA4? Enhanced insights and predictive metrics powered by machine learning © 2020 Seer Interactive • All Rights Reserved • Page 16 What does GA4 look like? Let’s go through a live walkthrough … © 2020 Seer Interactive • All Rights Reserved • Page 17 Poll #2 © 2020 Seer Interactive • All Rights Reserved • Page 18 Poll #2 - Live Responses © 2020 Seer Interactive • All Rights Reserved • Page 19 GA4 Preparation: Who should be starting to prepare now? What’s the first step? © 2020 Seer Interactive • All Rights Reserved • Page 20 Who should be starting to prepare now? A framework for you to consider: © 2020 Seer Interactive • All Rights Reserved • Page 21 What’s the first step? Create a GA4 test property with built-in and enhanced measurement. Then, once those events are populating correctly, add recommended events © 2020 Seer Interactive • All Rights Reserved • Page 22 Audience Q&A: It’s your turn to ask questions! © 2020 Seer Interactive • All Rights Reserved • Page 23 Thank you for joining us! Here’s what you can do now: Subscribe to Seer’s Newsletter: Get updates about the new GA4 as they emerge. Get GA4 Certified: Work on levelling up your knowledge about the tool. Still Have Questions or Need Additional GA4 Support? Complete this form to sign up for :15 GA4 consultations with Seer (starting in January 2021, available for a limited time). © 2020 Seer Interactive • All Rights Reserved • Page 24 .