78 The Indian Film Festival of Los Angeles Preeti Chandan n the last decade Bollywood hype has increasingly The intent of the festival, Marouda has said, was to captured the fancy of Indians in the United States as provide exposure to films that needed a platform, a pre- Iwell as the mainstream media and audiences. This mier Indian film festival in the U.S. with its feet firmly is such a preevalent trend that the extravaganzas once grounded in films from and about India. considered vacuous and escapist have now become a re- Marouda, just 27 at the time, pulled in about eight spected and integral component of Indian culture. supporters to kick-start the planning process. She and In the face of Bollywood’s seductive allure, Indian al- two other programmers, including Mumbai based jour- ternate cinema has always found itself relegated to the nalist and experienced festival curator Uma Da Cunha, shadows, where barely registers on the periphery of most searched for worthy titles and called filmmakers to enter Indians’ viewing choices. With few, if any, distribution them in the inaugural edition. Cold calling was a norm in outlets, Indie films look to film festivals as a Mecca that those early days, recalled IFFLA publicist Surekha Pa- connects their distinctive voices to an audience. The In- ruchuri, who has been with the fest from the start. They dian Film Festival of Los Angeles (IFFLA) is one such called companies seeking sponsorships and contacted platform, a haven for filmmakers who eschew glamour airlines to provide passage for participating filmmakers and venture into unexplored directions, often working on shoestring budgets and with little support, as well as for audiences that hunger for films outside of Bollywood. As IFFLA gears up to celebrate its milestone 10th anniversary in April 2012, it also contin- ues to press the unique geographical advantage it has over other Indian film festivals around the world: its base in the very heart of the world’s cinema fountainhead, Hollywood. The organiza- tion, in its nine years of existence, has worked untiringly to build bridges between Bollywood and Hollywood. The Genesis IFFLA was born when a Greek woman, Chris- Screen Actors Guild President Alan Rosenberg (left) with tina Marouda, working with the American Film honoree actor Anil Kapoor at IFFLA 2009. Institute Film Festival (AFI Fest) realized that and talent. They knocked on the doors of Indian busi- there were no film festivals in the United States specifi- nesses in Little India district of Artesia, gave pitches at cally promoting Indian films, despite the fact that the private parties, and distributed fliers. U.S. had the most prolific film industry in the world and that a sizeable Indian population existed in Southern “That first year was a lot of hard work, but so much California. fun too. We were constantly learning new skills and real- izing abilities we didn’t even know we had,” Paruchuri Marouda set about creating a festival from scratch. said. Their initial success set a standard which they still She was no stranger to Indian cinema, having been in- strive to maintain. “We were dedicated and ambitious, troduced to it as a teenager by her older sister, a fan of and bent on making a meaningful impact,” she added. Indian culture and films. They’d spend many Sundays Later, influential entertainment industry attorney Ar- watching Bollywood films as well as Tamil films with- nold Peter joined IFFLA as chair of its board of direc- out subtitles. tors in 2007. His industry insight and networking were EXEMPLAR: THE JOURNAL OF SOUTH ASIAN STUDIES Chandan 79 “Rigorous discussion on the movies watched is an important part of the selection process, with the aim of showcasing new voices and emerging talent,” Sundance Film Festival pro- grammer John Nein said of IFFLA. “Something interesting is happening in Indian cinema in the last few years: a lot of young filmmakers are coming forward who have a kind of fresh en- ergy,” he added. Critic David Chute, a long-time IFFLA ob- server, wrote in LA Weekly, “IFFLA is a jewel of a festival, one of the best-programmed and best-run motion-picture events on Earth.…It rightly makes an effort every year to correct the imbalance in international distribution patterns, From left, IFFLA Chair Arnold Peter, actor Anupam Kher, IFFLA Executive Direc- tilting its emphasis firmly toward indie films and tor Christina Marouda, and actor Gulshan Grover at IFFLA 2011 closing night. documentaries.” solid complements to Marouda’s understanding of cin- Many stylistic and thematic gems have glittered at IF- ema and organizational zeal. Under the adroit steering FLA over the years, highlighting the art of cinema as of these two leaders, IFFLA has emerged as a singular well as the issue-based preoccupations of the times. event that skillfully brings together the art, entertain- Over the years, a festival follower may recall several ment, and business of Indian cinema. touchstone screenings: At this point, Marouda said, the organization wants to • Anurag Kashyap’s intricate, non-linear narrative take advantage of the attention it has garnered and cre- Black Friday, the first feature to address the serial ate the right partnership between the two industries. “We bombings that rocked Mumbai in 1993, which fol- are looking for those relationships—cultivated through lows the men who orchestrated the devastation in the years—to flourish,” she added. response to brutal violence against Muslims, as well The IFFLA Showcase as the police investigation into the tragic events; India is a country with a long tradition of parallel • Nishikant Kamat’s stunning debut feature Dombivli cinema, where directors Satyajit Ray, Ritwik Ghatak, Fast, a gritty, realistic depiction of a lower middle- Bimal Roy, Mrinal Sen and Adoor Gopalakrishnan nur- class Mumbai family placed in hostile circumstanc- tured their deeply humane vision on celluloid; and later es; Shyam Benegal and Govind Nihalani insisted on tell- • Priyadarshan’s powerful Kanchivaram, set in Kan- ing stories of ordinary humans and their extraordinary chi’s silk weaving industry of pre-independence struggles in the face of challenges as large as legendary India, which tells the deeply tragic-ironic story of Bollywoood actors Amitabh Bachchan and Dharmen- a man trapped by social forces and the conflict be- dra. It’s the oeuvre of their cinematic heirs that IFFLA tween one's adopted ideals and individual dreams; has persisted in showcasing for a decade, laying out a • Nina Paley’s Sita Sings The Blues, a witty jazz mu- veritable feast every year of diverse Indian and diaspora sical version of the Ramayana set in the 1920s; fare, usually screening 30-plus features, documentaries and short films. • Richie Mehta’s Amal, a simple yet touching tale of a rickshaw driver in materialistic Delhi who possesses Six programmers, including filmmakers, screenwrit- the rare quality of contentment; ers and critics from diverse backgrounds assess the en- tries that come in by the end of January each year and • Vikramaditya Motwane’s Udaan, an inspiring story select the movies that will play at the festival. This year, of self-realization against all odds, about a teenage they sifted through over 350 entries and came up with boy who returns home from boarding school and a cache of 33 films from 11 countries in 25 languages. clashes head-on with his ruthless, authoritarian fa- ther; EXEMPLAR: THE JOURNAL OF SOUTH ASIAN STUDIES 80 Chandan • Deepa Mehta’s Water, set in Colonial India of the 1930s, about the practice of child marriage, where young girls were often married to older men to en- sure their family's economic survival; • and Shashank Ghosh’s rip-roaring and stylized curry western Quick Gun Murugun, about a South Indian cowboy on a mission to save cows from the owners of non-vegetarian restaurants. Regional languages in India have nurtured parallel cin- ema through the decades, with pioneers such as Girish Kasaravalli (Kannada), Sen, Ghatak, Gautam Ghosh and Ritupurno Ghosh (Bengali), and Gopalakrishnan, G. Ar- vindam and Shaji N. Karun (Malayalam) leading and keeping the movement alive. Feature films made in Indian languages other than Hindi form a large contingent of entries at IFFLA. Over the years, attendees got to watch such works as Mani Ratnam's A Peck on the Cheek (Tamil), Kandukondain Kandukondain (Tamil) based on Jane Austen’s Sense and Sensibility and starring Aishwarya Rai, Vanaja (Telugu), Chokher Bali (Bengali), Vihir (Marathi), and Harishchandrachi Factory (Marathi) on the life of Da- dasaheb Phalke, the pioneer of Indian cinema, among many others. Filmmaker Laxmikant Shetgaonkar was heartened by the respect regional language films get at this fest. His Konkani film Beyond The Bridge, about a lonely forest ranger’s unusual relationship with a mute mad woman Actress Janina Gavankar at IFFLA 2011 opening night. that delicately weaves together the issues of mental ill- ambitions project, in the process reminding moviegoers ness, environmental protection and the complex dynam- of the sheer joy and excitement inherent in films and ics of village power structures, bagged the best narrative filmmaking;Big In Bollywood, where actor Omi Vaidya award at IFFLA last year. journeys from anonymity to stardom when he stars in Documentaries showcased often turn the spotlight on the blockbuster “3 Idiots,” as seen through the eyes of social issues such as Deepa Bhatia’s Nero’s Guests, a Omi’s best friends, directors Kenny Meehan and Bill searing film on the devastating but largely