Trade Press Release 12 th March 2012 UNWRAP GOLD WITH CADBURY FOR A CHANCE TO WIN LONDON 2012 OLYMPIC AND PARALYMPIC GAMES TICKET PACKAGES This month Cadbury is ramping up activity around the London 2012 Olympic and Paralympic Games with its first on-pack ticket package giveaway. The on-pack promotion, entitled Unwrap Gold, is offering consumers the chance to win one of hundreds of London 2012 ticket packages if they find an exclusive golden voucher inside specially marked packs. Additionally consumers have the chance to win one of a thousand prizes a day by entering their wrapper code online. The offer features on 18 SKUs, including key countlines, sharing bags and multi-packs. The limited edition promotional packs will be in-store from 2nd April, featuring eye-catching graphics, including a sparkling golden voucher, signposting the giveaway on each of products. If consumers are lucky enough to find a golden voucher in their pack they will be instructed to call the promotional telephone number highlighted to find out which ticket package they have won – all include entry to the games, accommodation and transport to/from London. There is an additional chance to win one of 1,000 further prizes per day, by typing in the unique code inside every promotional pack to the dedicated website. This is an instant win mechanic including the chance to win a number of prizes including, Chocolate Mascots and Cadbury ice creams. The promotion, which runs from 14 th April to 7 th July will be supported by a substantial marketing campaign, including TV, outdoor advertising, press and radio, outdoor digital activity and a dedicated website as well as social media and PR activity. Susan Nash, trade communications manager at Kraft Foods, comments: “We’re really excited to be launching our on-pack ticket package giveaway. There has been a lot of demand for tickets for all the events, so we are giving consumers, the chance to win not only tickets but exclusive packages. “The packs look fabulous with the golden flash and with TV support creating maximum awareness, we anticipate demand will be high. We recommend that retailers give off-shelf promotional space to encourage impulse purchase and drive sales.” -End- Notes to Editors RRPs* and SKUs: • Twirl – RRP £0.xx • Cadbury Dairy Milk Chocos – RRP £0.xx • Cadbury Dairy Milk (xxg) – RRP £0.xx • Double Decker – RRP £0.xx • Wispa Gold – RRP £0.xx • Double Decker Duo – RRP £0.xx • Wispa Duo – RRP £0.xx • Boost Duo – RRP £0.xx • Cadbury Dairy Milk Caramel Nibbles (xxg) – RRP £0.xx • Cadbury Dairy Milk Giant Buttons (xxg) – RRP £0.xx • Twirl Bites (xxg) – RRP £0.xx • Wispa four-bar multipack – £0.xx • Cadbury Dairy Milk four-bar multipack – £0.xx • Twirl four-bar multipack – £0.xx • Double Decker four-bar multipack – £0.xx • Cadbury Dairy Milk Caramel four-bar multipack – £0.xx • Flake four-bar multipack – £0.xx • Crunchie four-bar multipack – £0.xx *RRP = Recommended Resale Price, retailers are free to set their own prices .