MOVR Mobile Overview Report January – March 2020 The first step in a great mobile experience TBD 2 TBD 3 Q1 2020 to Q4 2019 Comparisons Top Smartphones • Globally, the Apple Top Smartphones Africa Asia Europe N. America Oceania S. America Global iPhone XR has the Apple iPhone 11 0.79% 1.88% 1.71% 3.27% 5.57% 0.66% 2.40% largest global share Apple iPhone 6S 0.73% 1.70% 2.89% 2.70% 2.31% 2.02% 2.52% at 4.18%, the second Apple iPhone 6S Plus 0.37% 1.55% 0.55% 1.55% 1.16% 0.46% 0.95% largest global share Apple iPhone 7 1.45% 2.38% 4.74% 4.56% 4.04% 2.35% 3.99% belongs to the Apple Apple iPhone 7 Plus 1.07% 3.24% 1.48% 3.64% 2.97% 1.46% 2.34% iPhone 7 at 3.99%. Apple iPhone 8 0.90% 1.48% 3.93% 4.83% 3.75% 1.44% 3.41% Apple iPhone 8 Plus 1.28% 2.63% 1.98% 5.52% 4.19% 1.41% 2.95% • Dropping off the top Apple iPhone X 1.36% 2.53% 3.06% 4.28% 3.66% 1.00% 2.94% smartphone list this Apple iPhone XR 1.15% 2.45% 3.01% 7.42% 7.54% 1.36% 4.18% quarter is the Apple Apple iPhone XS 0.65% 1.34% 1.90% 2.29% 2.73% 0.44% 1.73% iPhone 6, Apple Apple iPhone XS Max 1.01% 1.63% 1.27% 3.54% 2.65% 0.54% 1.77% iPhone SE, Samsung Huawei P20 Lite 1.22% 0.32% 1.65% 0.27% 0.22% 0.89% 0.95% Galaxy J7 (2016) and Huawei Y7 Pro 1.21% 0.21% 0.25% 0.02% 0.12% 0.00% 0.19% the Samsung Galaxy Samsung Galaxy A10 1.15% 0.53% 0.94% 0.28% 2.60% 2.17% 0.83% J5. Samsung Galaxy A2 Core 1.13% 0.12% 0.03% 0.01% 0.01% 0.02% 0.08% Samsung Galaxy A20 1.09% 0.47% 0.07% 0.72% 1.07% 1.70% 0.48% • Joining the list this Samsung Galaxy A30 1.05% 0.46% 0.08% 0.20% 0.63% 1.64% 0.32% quarter is the Apple Samsung Galaxy Grand Prime+ 2.31% 1.20% 0.12% 0.14% 0.14% 0.02% 0.36% iPhone 11, Samsung Samsung Galaxy J2 Prime 0.01% 0.00% 0.01% 0.41% 0.24% 2.84% 0.29% Galaxy A10, Samsung Galaxy J5 Prime 0.67% 0.28% 0.04% 0.12% 0.31% 2.44% 0.30% Samsung Galaxy A2 Samsung Galaxy J7 Prime 0.73% 1.10% 0.08% 0.35% 0.14% 2.70% 0.52% Core, Samsung Samsung Galaxy S8 0.92% 0.76% 2.23% 1.94% 2.24% 0.64% 1.73% Galaxy A20, Huawei Samsung Galaxy S9 0.60% 0.48% 2.13% 2.32% 2.56% 0.59% 1.76% Y7 Pro, and the Tecno W2 1.54% 0.00% 0.00% 0.00% 0.00% 0.00% 0.10% Samsung Galaxy Others 75.58% 71.24% 65.87% 49.58% 49.17% 71.21% 62.90% A30. MOVR Source: ScientiaMobile. Note: figures reflect percentage point (2020Q1) 5 Top Smartphone Trends (2020 Q1 vs. 2019 Q4) Top Smartphone Trends Africa Asia Europe N. America Oceania S. America Global • The largest Apple iPhone 11 0.63% 1.22% 1.31% 2.20% 3.76% 0.53% 1.79% adoption trend Apple iPhone 6S 0.32% 0.22% 0.71% 0.49% 1.19% 0.13% 0.85% belongs to the Apple iPhone 11, Apple iPhone 6S Plus -0.27% -0.28% -0.03% -0.22% -0.48% -0.06% -0.10% gaining 1.79% Apple iPhone 7 0.01% 0.03 -0.74% -0.51% -1.05% -0.29% -0.99% globally. In Apple iPhone 7 Plus -0.15% -0.30% -0.25% -0.92% -0.83% 0.26% -0.34% Oceania, it gained Apple iPhone 8 -0.19% 0.19% 0.06% 0.05% -0.47% 0.01% -0.28% 3.76%. Apple iPhone 8 Plus 0.15% -0.06% -0.36% -0.89% -1.48% -0.11% -0.47% Apple iPhone X -0.01% -0.09% 0.04% -1.20% -0.01% -0.10% -0.25% • Joining the list this Apple iPhone XR -0.02% 0.34% 0.94% 0.63% 0.41% 0.25% 0.90% quarter is the Apple iPhone 11, Apple iPhone XS -0.13% 0.26% 0.36% -0.15% 0.47% 0.01% 0.22% Huawei Y7 Pro, Apple iPhone XS Max 0.08% -0.06% 0.13% -0.62% 0.19% -0.02% 0.05% Samsung Galaxy Huawei P20 Lite 0.03% -0.38% -0.21% -0.01% -0.03% -0.11% -0.22% A10, Samsung Huawei Y7 Pro 0.61% 0.05% 0.10% 0.01% 0.00% 0.00% 0.08% Galaxy A2 Core, Samsung Galaxy A10 0.29% 0.11% 0.45% 0.06% 0.55% 0.75% 0.34% and the Samsung Samsung Galaxy A2 Core 0.48% 0.02% 0.02% 0.00% 0.01% 0.01% 0.05% Galaxy A30. Samsung Galaxy A20 0.34% 0.14% 0.04% 0.34% 0.27% 0.69% 0.21% Samsung Galaxy A30 0.35% 0.13% 0.04% 0.07% 0.21% 0.44% 0.12% • Dropping off the list this quarter is Samsung Galaxy Grand Prime+ -0.43% 0.12% 0.02% 0.04% 0.02% -0.02% 0.07% the Samsung Samsung Galaxy J2 Prime -0.01% 0.00% -0.01% -0.03% -0.09% -0.33% -0.04% Galaxy J7 (2016), Samsung Galaxy J5 Prime -0.07% -0.06% 0.00% 0.00% 0.00% -0.08% 0.01% and the Samsung Samsung Galaxy J7 Prime -0.08% -1.24% 0.01% 0.04% 0.00% -0.24% -0.26% Galaxy J5. Samsung Galaxy S8 0.01% 0.04% -0.37% -0.36% -0.45% -0.11% -0.30% Samsung Galaxy S9 -0.04% 0.08% 0.06% -0.04% -0.29% 0.04% 0.00% Tecno W2 -1.98% 0.00% 0.00% 0.00% 0.00% 0.00% -0.01% Others -1.03% 1.34% 2.57% 3.28% -1.02% 0.69% 2.98% MOVR Source: ScientiaMobile. Note: figures reflect percentage point change (2020Q1%-2019Q4%) 6 Top Tablets Top Tablets Africa Asia Europe N. America Oceania S. America Global Apple iPad 2017 1.56% 4.53% 5.45% 8.74% 8.67% 3.04% 6.59% • The most Apple iPad 2018 2.91% 6.87% 7.21% 10.62% 11.21% 3.30% 8.54% significant market Apple iPad 2019 0.25% 1.10% 1.15% 2.39% 1.42% 0.23% 1.59% share for tablets Apple iPad 4 1.27% 2.53% 3.22% 2.97% 3.85% 2.89% 3.02% remains with Apple iPad Air 4.03% 4.57% 6.48% 6.23% 6.06% 2.79% 6.01% Apple’s iPad Airs, Apple iPad Air 2 4.25% 7.94% 8.38% 10.02% 10.05% 2.32% 8.67% with the iPad Air 2 Apple iPad mini 2 1.14% 3.27% 2.50% 3.31% 2.72% 1.13% 2.50% leading for the Apple iPad mini 4 1.60% 3.76% 1.54% 2.61% 2.63% 1.18% 1.90% 12th quarter in a Apple iPad Pro 10.5 (2017) 1.50% 2.71% 1.48% 2.50% 2.24% 1.93% 1.99% row. Apple iPad Pro 9.7 1.20% 2.55% 1.29% 2.35% 1.97% 1.26% 1.77% Canaima TR10RS1 0.00% 0.00% 0.00% 0.00% 0.00% 5.62% 0.08% • The iPad Air 2 is Google Nexus 7 0.07% 0.10% 0.22% 0.15% 0.07% 3.83% 0.38% the most popular Intel ECS TR10CS1 0.01% 0.00% 0.00% 0.02% 0.00% 5.19% 0.08% tablet across Samsung Galaxy Tab 3 Lite 1.02% 1.43% 0.40% 0.71% 0.75% 4.36% 0.64% almost all continents except Samsung Galaxy Tab 3V 3G 2.07% 1.56% 0.05% 0.03% 0.46% 1.87% 0.24% for Oceania (Apple Samsung Galaxy Tab 4 10.1 6.91% 0.30% 1.97% 0.77% 0.57% 0.54% 1.46% iPad 2018), South Samsung Galaxy Tab 4 7.0 2.60% 1.04% 0.35% 0.51% 0.02% 1.30% 0.46% America (Canaima Samsung Galaxy Tab A 0.49% 1.11% 0.17% 1.50% 13.71% 0.26% 0.74% TR10RS1), and Samsung Galaxy Tab A 10.1 5.03% 1.00% 9.16% 2.16% 1.71% 0.76% 6.04% Africa (Samsung Samsung Galaxy Tab A 10.1 Galaxy Tab 4 (2019) 0.80% 1.26% 2.36% 1.16% 1.95% 1.01% 1.87% 10.1). Samsung Galaxy Tab A 7.0 LTE 2.45% 4.18% 0.13% 0.11% 0.52% 2.29% 0.54% Samsung Galaxy Tab A 8.0 2017 0.11% 1.17% 0.06% 2.10% 2.65% 0.40% 1.28% Samsung Galaxy Tab A 9.7 1.60% 0.54% 2.80% 1.16% 1.28% 0.70% 2.00% Samsung Galaxy Tab E 4.50% 2.44% 2.25% 10.02% 0.28% 3.63% 2.32% Samsung Galaxy Tab S2 9.7 0.97% 0.71% 2.59% 1.59% 2.21% 0.39% 2.06% Vodafone Tab Mini 7 2.08% 0.01% 0.04% 0.00% 0.01% 0.00% 0.06% Others 49.58% 43.31% 38.74% 26.27% 22.99% 47.79% 37.15% MOVR Source: ScientiaMobile.