Integrated DB2-powered InfoSphere Warehouse and MDM System – F15 Eberhard Hechler IBM Boeblingen R&D Lab & IBM Singapore Session Code: 2132 Fri, May 18th, 2012 (10:30-11:30 AM) | Platform: DB2 for LUW Abstract: This session will highlight first experiences of integrating a DB2-powered InfoSphere Warehouse with InfoSphere MDM Server to allow execution of hybrid e-business applications that consist of operational transactions combined with real-time BI analytics. By using MQTs and DB2-based federation techniques, we will show how data redundancy can be reduced. This will be achieved by leveraging a subset of key master data domain records persisted in the DB2 data store of the MDM Server as DB2-based star schema dimensions of some sample data marts. The presentation will provide first experience and best practices of building such an integrated system by concentrating on one of IBM’s DB2-based InfoSphere Warehouse Packs. • Understand key implementation techniques to derive an integrated DB2- powered InfoSphere Warehouse and MDM system. • Understand how MQTs and DB2-based federation can be used to reduce data redundancy. • Look at an implementation example using one of the DB2-based InfoSphere Warehouse Packs. • Dive into a sample DB2-based star schema implementation by using PARTY and CAMPAIGN master data records as star schema dimensions. • Map IBM’s InfoSphere MDM Server and InfoSphere Warehouse product offerings to the integrated platform. 1 Click to edit Master title style Disclaimer • © Copyright IBM Corporation 2012. All rights reserved. U.S. Government Users Restricted Rights - Use, duplication or disclosure restricted by GSA ADP Schedule Contract with IBM Corp. • THE INFORMATION CONTAINED IN THIS PRESENTATION IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY. WHILE EFFORTS WERE MADE TO VERIFY THE COMPLETENESS AND ACCURACY OF THE INFORMATION CONTAINED IN THIS PRESENTATION, IT IS PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED. IN ADDITION, THIS INFORMATION IS BASED ON IBM’S CURRENT PRODUCT PLANS AND STRATEGY, WHICH ARE SUBJECT TO CHANGE BY IBM WITHOUT NOTICE. IBM SHALL NOT BE RESPONSIBLE FOR ANY DAMAGES ARISING OUT OF THE USE OF, OR OTHERWISE RELATED TO, THIS PRESENTATION OR ANY OTHER DOCUMENTATION. NOTHING CONTAINED IN THIS PRESENTATION IS INTENDED TO, NOR SHALL HAVE THE EFFECT OF, CREATING ANY WARRANTIES OR REPRESENTATIONS FROM IBM (OR ITS SUPPLIERS OR LICENSORS), OR ALTERING THE TERMS AND CONDITIONS OF ANY AGREEMENT OR LICENSE GOVERNING THE USE OF IBM PRODUCTS AND/OR SOFTWARE. • IBM, the IBM logo, ibm.com, WebSphere, Information Management, InfoSphere, and Master Data Management Server, Information Server, Lombardi, Sterling Commerce, Cast Iron, Unica, SPSS, Cognos Business Viewpoint, Traceability Server are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml • Other company, product, or service names may be trademarks or service marks of others. Click to edit Master title style 5 key Bullet Points • Understand key implementation techniques to derive an integrated DB2-powered InfoSphere Warehouse and MDM system. • Understand how MQTs and DB2-based federation can be used to reduce data redundancy. • Look at an implementation example using one of the DB2-based InfoSphere Warehouse Packs. • Dive into a sample DB2-based star schema implementation by using PARTY and CAMPAIGN master data records as star schema dimensions. • Map IBM’s InfoSphere MDM Server and InfoSphere Warehouse product offerings to the integrated platform. Click to edit Master title style Agenda • Introduction • InfoSphere Master Data Management (MDM) recap • DB2-powered InfoSphere Warehouse – Data Models • InfoSphere Warehouse and MDM integration points • Example implementation • Model Mapping • Methods Click to edit Master title style Motivation for Information-centric Integration Capabilities – Initial Integration Focus Area • All integration capabilities are viewed from an Information Management and specifically an InfoSphere product stack perspective • Accelerate infrastructure product deployment and time to value by making available integration assets that complement the IM and InfoSphere product stack • Simplify infrastructure usage patterns through pre-integration; ensure consistent usage and deployment patterns • Increase consumability, ease-of-use, and confidence in coexistence and integration capabilities; decrease project execution risk • Initial focus is on „Customer Care & Insight“ solutions, driven by • Customer engagements and requirements • Positive feedback from customers Leads to improved integration capabilities between • Operational MDM • as a transactional hub to deliver a single version of the truth of customer master data • Data Warehouse • to deliver actionable insight into the customer base The focus of this presentation is on integration of an MDM operational system with a traditional DW environment. The objective of delivering integration assets and value is to accelerate infrastructure product deployment and time to value. The initial focus is limited to Customer Care and Insight scenarios. Click to edit Master title style Agenda • Introduction • InfoSphere Master Data Management (MDM) recap • DB2-powered InfoSphere Warehouse – Data Models • InfoSphere Warehouse and MDM integration points • Example implementation • Model Mapping • Methods Click to edit Master title style IBM MDM Product Portfolio Some new Features in recent Product Releases • IBM MDM Server v9.0.1 • Importing physical data models into the workbench • Optimized and Transparent SQL (OTS) • Workbench subtype support IBM® Initiate® IBM® InfoSphere™ Master Data MDM Server Service® Physical master Virtual master registry repository of customer, • IBM Initiate Master Data Service v9.5 for delivering single, account, network & trusted versions of product data for the • Data Trust master data Governance business to consume & their relationships Single View as services Common ® • IBM Initiate Composer IBM InfoSphere™ Components IBM® InfoSphere™ Identity Insight MDM Server for PIM • MDM Powered Solutions Analytical capabilities Authors, enriches and to discover where maintains product and threat & fraud exists other master data for a to enable immediate 360 degree view • IBM InfoSphere MDM Server for PIM v9 action • User Interface Generator • Global Data Synchronization • MDM Workbench enhancements This chart lists some new features that were made available in recent IBM MDM products. Click to edit Master title style IBM MDM Product Portfolio Mastering Data Domains • Customers typically start with a central Relationship domain & deployment Location Account Product Location Account Customer CUSTOMER to PRODUCT CUSTOMERto pattern Single view of Single view of PARTY PRODUCT • Success with first MDM domain brings more Functions Unified demand from CUSTOMER to ACCOUNT PRODUCT to LOCATION business requiring Relationship Platform, Relationship Processes & additional domains Tools • IBM has pre-packaged Location Customer Product Customer Account Product functionality Master Single view of covering multiple ACCOUNT LOCATION record domains Relationship ACCOUNT to LOCATION ACCOUNT to The core master data domains are party and product, complemented by account and location. The chart highlight the evolutionary approach of any MDM journey in terms of starting with a chosen subset of available master data domains and adding additional ones as it is required by the line of business. Click to edit Master title style IBM Initiate Master Data Service Functional Overview • Data Stewardship • Inspect and resolve data quality issues • Visualize and manage relationships • Master Data Engine • Highly accurate and flexible matching and searching across multiple data domains • Load, match and link master data in hours • Flexible and Extensible DB2 Data Model • Model party domain in a user defined manner • Employ data models that are built and optimized specifically for master data management • MDM Powered Solutions Framework • Streamline creating MDM-powered solutions for end users • Integration • Integrate with multiple real-time and batch options • Deliver trusted master data to downstream data warehouse, analytics and BI systems • Message-based support (HL7, JMS, MQ Series) With IBM Initiate Master Data Service, IBM enable fast deployments of a “System- of-Reference” style MDM system. This style of MDM deployment builds upon a DB2-based “thin” data model, that allows quick integration with multiple transactional systems and delivers trusted master data to downstream systems, such as data warehouse systems, or analytics and BI systems. Click to edit Master title style IBM InfoSphere MDM Server Functional Overview • Premier Multi-domain, Multi-function • Comprehensive and extensible Party, Account Product domain coverage (data models, services) • Stand-alone and Cross-domain Use Cases • Advance tooling to tailor existing domains and create purpose-built new domains • SOA Library – 700+ pre-packaged services • Significant out of the box