Everland Last Updated Sunday, 12 April 2020 05:30 Everland Parent Company Everland Samsung, Samsung Group Category Amusement Park/Theme Park Sector Tourism and Hospitality Tagline/ Slogan Happiness Energy USP 1 / 4 Everland Last Updated Sunday, 12 April 2020 05:30 Korea’s largest theme park STP Segment Local Population of South Korea Target Group Families and youth staying in the surrounding areas Positioning Providers of comfortable and pleasurable holidays 365 days a year SWOT Analysis Strengths 2 / 4 Everland Last Updated Sunday, 12 April 2020 05:30 1. It is South Korea’s largest theme park and enjoys a very strong attendance 2. It is the pioneer in Korea in the concept of amusement parks/theme parks and has won several awards for their different services. 3. It has a very strong parent company; the brand is very strong financially 4. It has a wide range of attractions and shows that would appeal to all age groups Weaknesses 1. It doesn’t have a very strong brand presence outside South Korea. 2. South Korea is not traditionally a very popular global tourist destination; this adversely affects the number of international visitors. Opportunities 1. It can take advantage of its association with a strong brand like Samsung. 2. Theme Parks is a growing industry and Asia is considered to be an attractive market. 3.Through effective marketing campaigns, it can try to attract international tourists. Threats 1. Intense rivalry from local competitors. 2. In the absence of constant innovation, Everland would lose its appeal. 3.The demographics of South Korea are not favourable; South Korea has a rapidly ageing population. Competition Competitors 3 / 4 Everland Last Updated Sunday, 12 April 2020 05:30 1. Seoul Land, South Korea 2. Seoul Grand Park, South Korea 3.Lotte World, South Korea 4 / 4.