Attractionswww.attractionsmanagement.com VOL 19 Q4 2014 www.simworx.co.uk [email protected] Attractionswww.attractionsmanagement.com VOL 19 Q4 2014 Tim Smit THE Exporting the STORYTELLING Eden Project ISSUE to China Experience economist Joe Pine on the reveal Author Jonathan Gottschall on Thrill rides storytelling as uncovered in our new Ride science Makers series SATE 2014 conference report For full functionality please view in Adobe Reader KATIE PRICE Celebrity mum puts disabled access in the spotlight ReadClick Attractions here Management to subscribe online: www.attractionsmanagement.com/digital to the print edition www.attractionsmanagement.com/subs follow us on twitter @attractionsmag E NEW N O A 4D I T T R AC T WATCH TRAILER AT /nWavePictures/nWavePictures Directed by Ben Stassen & Jeremy Degruson HauntedMansion.nWave.com A Leader in the Production and Distribution of 4D/3D Immersive Content 4D/3D ATTRACTION FILMS | 3D/2D GIANT SCREEN FILMS | 3D/2D RIDE SIMULATION FILMS AMERICAS | Janine Baker: +1 818-565-1101 [email protected] - INTERNATIONAL | Goedele Gillis: +32 2 347-63-19 [email protected] [email protected] | nWave.com /nWavePicturesDistribution | /nWavePictures | /nWave nWave is a registered trademark of nWave Pictures SA/NV. ©2014 nWave Pictures SA/NV - All Rights Reserved - IMAX is a registered trademark of IMAX Corporation. EXPERIENCE AN EPIC BATTLE IN 4D… ONLY AT NWAVE’S BOOTH #4836 E NEW N O A 4D I T T R AC T WATCH TRAILER AT /nWavePictures/nWavePictures MEDIEVAL MAYHEM: THE BATTLE BEGINS. Directed by Ben Smith KnightsQuest.nWave.com [email protected] | nWave.com | /nWavePicturesDistribution | /nWave nWave is a registered trademark of nWave Pictures SA/NV. ©2014 nWave Pictures SA/NV - All Rights Reserved | ©2014 Red Star Films Ltd. - All Rights Reserved DRIVE FOR YOUR LIFE IN 3D... ONLY AT NWAVE'S BOOTH #4836 NEWNE M R 3D I L ID E F WATCH TRAILER AT /nWavePictures/nWavePictures Directed by James Rodgers GlacierRace.nWave.com [email protected] | nWave.com | /nWavePicturesDistribution | /nWave nWave is a registered trademark of nWave Pictures SA/NV. ©2014 nWave Pictures SA/NV. - ©2014 Red Star Films Ltd. - All Rights Reserved blog.attractionsmanagement.com ACCESS FOR ALL Our cover star this issue, Katie Price, has been outspoken in support of the rights of people with disabilities – especially children. We ask whether enough is being done to ensure access for all to attractions and what practical steps can be taken to improve things n this issue, we ask our panel of experts how These include having dedicated staff, specialist training, attractions can better cater for people with disabilities targeted marketing and adapted physical environments. – how they can engage with them and enable them It’s a substantial challenge, but one we must rise to for I to enjoy the enhanced quality of life that comes from a whole host of reasons – some practical, some ethical and great days out with friends and family (see page 28). some commercial – if real change is to be achieved. Our feature was inspired by comments made by former The World Health Organisation (WHO) says more than 1 glamour model Katie Price, who has a 12-year-old son with billion people worldwide are permanently disabled – that’s disabilities. Price is putting her fame to good use in calling around 15 per cent of the total population. The number is for better provision of facilities for children with disabilities growing due to the ageing of the population, increases in and their families. chronic health conditions and Disabled people can be – shockingly – war. vulnerable to poverty, so Although it’s tough to provisions need to be made We have the opportunity to contemplate, the WHO so they can both afford contribute to something which says war is a cause for this and access attractions. is seen by the WHO as a basic number escalating: “for every We’ve written before about person killed, many more are Morgan’s Wonderland, human right: a full social life permanently disabled.” the amazing US-based There are also millions who theme park built by struggle physically but aren’t Gordon Hartman – who’s categorised as disabled: older contributed to our feature. Hartman made his theme park people, or those whose challenges are less severe but still free for children with disabilities and their families. He limiting and those who are injured or have a temporary has funded it by setting up an American football team and challenge or disability. All need support, which gives building a stadium next to the theme park, so the profits operators the opportunity to develop an additional visitor from the sports team subsidise the park. stream, while offering assistance to groups who need it. There are plans for more Morgan’s Wonderlands and it The WHO says attitudes against disability are the main would be exciting if this was the start of a new generation barrier to people leading better lives, but that this can be of purpose-built attractions that enable wider access. changed through better education, training and integration. Our experts raise important points about addressing the As attractions grow across the world, we have the challenges of supporting and accommodating people of all opportunity to make a contribution to what is increasingly ages with a wide range of disabilities. They discuss ways to seen as a basic human right by the WHO: a full social life. help people with disabilities to feel comfortable and at ease and ensure their safety, while also avoiding segregation. Liz Terry, editor, twitter: @elizterry Tel: +44 (0)1462 431385 leisuremedia.com @attractionsmag [email protected] AM 4 2014 ©Cybertrek 2014 Read Attractions Management online attractionsmanagement.com/digital 7 IN THIS ISSUE ATTRACTIONS MANAGEMENT Q p24 Tim Smit’s organisation, Eden Regeneration, exports his eco-attraction concepts overseas Q p36 Jonathan Gottschall on story science Q p38 Joe Pine on drama and attractions Q p54 Centres like the Eric Carle Museum preserve story art and promote children’s literature ISSUE 2 2014 28 Talking Point 46 Heritage How can attractions be Actions Speak Louder 07 Editor’s letter more inclusive? The National Trust’s Ben Cowell 12 Science Centres We ask our experts what attractions can describes how landscaping can build up do to cater for people with disabilities to a reveal, and ways the organisation 13 Visitor Attractions is using actors to bring history to life 15 Waterparks THE STORYTELLING ISSUE 16 Theme Parks 48 Conference Report 34 Interview SATE 2014 18 Zoos & Aquariums Jonathan Gottschall TEA president Christine Kerr presents 20 Museums & Galleries Literary scholar and author of The the hot topics from the annual design 22 Heritage Storytelling Animal explains why we’re conference devoted to Storytelling, all addicted to story, and how attractions Architecture, Technology, Experience 24 Interview can capitalise on our love of narrative Tim Smit 54 Story Centres The Eden Project was groundbreaking 38 Experience Design Tell Me A Story when it opened in 2001. Now the Revealing the Reveal The popularity of story centres shows attraction’s founder Tim Smit is taking An attraction’s more than a big reveal – the youngest generation – dubbed the concept to a global audience, how you get there is just as important, digital natives – are thirsty for and he’s starting with China says experience economist B. Joe Pine II children’s literature and illustration 8 Read Attractions Management online attractionsmanagement.com/digital AM 4 2014 ©Cybertrek 2014 ATTRACTIONS MANAGEMENT ISSUE 4 2014 Q p66 Brent Bushnell’s Two Bit Circus infuses STEM activities with a dose of playful cool Q p76 Cirque du Soleil partners PortAventura Q p70 Ride makers reveal the next big thing Q p82 Tom Falvey introduces South Carolina State Museum’s new planetarium and observatory 64 Technology 82 Planetariums Digital magazine: Reinventing the Nerd Tom Falvey See Attractions Management online: Meet carnival-inspired Two Bit A new planetarium, capable of live attractionsmanagement.com/digital Circus, created from its founders’ streaming to 14,000 schools, opens News and jobs: passion for engineering, video games as a new addition to the South For the latest attractions jobs and industry and the newest technologies Carolina State Museum in the US news, visit www.attractionsmanagement.com or sign up for the weekly ezine www.attractionsmanagement.com/ezine 70 Rides 90 Multimedia The Ride Makers Art Project Attractions-kit.net Find suppliers 24/7 using Attractions In the first of a new series, State-of-the-art projectors and Management’s dedicated search industry-leading manufacturers world-class artists combine to engine: www.attractions-kit.net tell us about the latest trends and create inspiring installations Subscribe: innovations in thrill coasters Be a part of the bigger picture and 96 Attractions-kit subscribe to Attractions Management. 76 Theme Parks Product Focus To sign up, call: +44 (0)1462 471915 Kooza Came to Town The latest from the waterpark or visit www.leisuresubs.com PortAventura’s general manager industry, plus product innovations Web gallery: on the Spanish park’s partnership For suppliers of products and with celebrated circus troupe Cirque 92 Web gallery services in the worldwide attractions du Soleil and its Kooza show A source of attractions services industry, turn to page 84 AM 4 2014 ©Cybertrek 2014 Read Attractions Management online attractionsmanagement.com/digital 9 the team READER SERVICES Subscriptions Denise Adams +44 (0)1462 471930 Circulation manager Choose how you read Michael Emmerson +44 (0)1462 471932 Attractions Management... 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