International Benchmark of Good Practices on new Business Models and initiatives from and for cultural institutions June 2020 The European Commission support for the production of this document does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein Index Introduction ....................................................................................................................................................................................................................................... 5 European Digital Treasures project ............................................................................................................................................................................................... 5 Objectives of the document .......................................................................................................................................................................................................... 6 Methodology ................................................................................................................................................................................................................................. 7 Category 1: Management .............................................................................................................................................................................................................. 9 1. GUGGENGHEIM BILBAO (CORPORATE SOCIAL RESPONSIBILITY) ................................................................................................................................. 10 2. MUSEUM ASSOCIATION MEMBERSHIP ......................................................................................................................................................................... 12 3. GRUPO DOS AMIGOS DO MNAA .................................................................................................................................................................................... 13 4. OPAC 2.0 & Crowdsourcing at Powerhouse Museum ................................................................................................................................................... 15 5. SURREALISM STORE ........................................................................................................................................................................................................ 17 6. CORDIALLY YOURS (Crowdfunding) ............................................................................................................................................................................... 20 7. PETER MACKAY ARCHIVE (Crowdfunding) ..................................................................................................................................................................... 22 8. LOUVRE VISITE VIRTUELLE .............................................................................................................................................................................................. 23 9. WHAT´S THE SCORE (Crowdsourcing) ............................................................................................................................................................................ 24 10. MET MUSEUM´S HACKATHON ....................................................................................................................................................................................... 25 Category 2: Audience development ............................................................................................................................................................................................ 27 11. YOG´ ART ......................................................................................................................................................................................................................... 28 12. VICTORIA AND ALBERT MUSEUM ACADEMY ................................................................................................................................................................ 29 2 13. BRITISH MUSEUM’s Social Network Strategy ................................................................................................................................................................ 31 14. WIKI LOVES MONUMENTS ............................................................................................................................................................................................. 33 15. Network connection ....................................................................................................................................................................................................... 34 16. BERWICK UPON TWEED .................................................................................................................................................................................................. 35 17. ARCHES - ACCESSIBLE RESOURCES FOR CULTURAL HERITAGE ECOSYSTEMS ............................................................................................................... 36 18. SMARTIFY ........................................................................................................................................................................................................................ 37 19. DERAL - Distance Education in Rural Areas via Libraries ............................................................................................................................................... 38 20. ENGANGING SENIOR AUDIENCES ................................................................................................................................................................................... 40 21. PLUGGY ........................................................................................................................................................................................................................... 42 22. Dependent elderly people: a new audience for the CSTI? ............................................................................................................................................ 46 23. Emotive Virtual Cultural Experiences through personalized storytelling ..................................................................................................................... 47 24. 9/11 Memorial Museum (New York) – Make History ................................................................................................................................................... 49 Category 4: ICT / R&D / Cooperation .......................................................................................................................................................................................... 50 25. PRESTO PRIME Services .................................................................................................................................................................................................. 51 26. PREFORMA. Preservation formats for culture information/ e-archives ...................................................................................................................... 53 27. MUSEUM OF THE WORLD - BRITISH MUSEUM Guide ................................................................................................................................................... 54 28. Archeo Carspach – Archeological Memories of the Great War .................................................................................................................................... 55 29. HIDDEN OBJECTS at Museums Games & Apps .............................................................................................................................................................. 57 30. RECORRIDO QR & 3D ...................................................................................................................................................................................................... 59 31. RecoVR Mosul ................................................................................................................................................................................................................. 60 32. “ENIGMA CIENCIA” ......................................................................................................................................................................................................... 62 33. The Atlas of Maritime Buddhism ................................................................................................................................................................................... 63 3 34. Transformation of public libraries in digital makerspaces ............................................................................................................................................ 65 35. eHeritage ......................................................................................................................................................................................................................... 67 36. Gifting apps ....................................................................................................................................................................................................................