NEWS RELEASE FOR IMMEDIATE RELEASE XPAX IGNITES RIHANNA LIVE IN KUALA LUMPUR! - Xpax customers stand a chance to meet the “good girl gone bad” LIVE and in person - KUALA LUMPUR, 20 JANUARY 2009 – Living up to its stand of Got X, Got it All, Xpax once again ignites excitement among its customers by bringing world-renowned pop superstar RIHANNA to Malaysian shores for the very first time. The concert will be part of Rihanna’s second “Good Girl Gone Bad” world tour, which will be held this coming 13 February 2009 at Stadium Putra, Bukit Jalil, at 8.30 pm. In line with its involvement in Rihanna’s concert, Xpax will be giving its customers a chance to get a 30% discount on Rihanna’s concert tickets. All a customer needs to do is register by SMS by typing REGRIH to 28881 . Upon receiving a confirmation SMS, the customer needs to reload minimum RM10 to receive a mobile voucher. They will then need to redeem the voucher for up to 2 tickets at 30% discount at any Axcess Tickets outlet while stocks last. “Xpax is a brand exclusively for the youth, and we are constantly looking for various entertainment-related platforms to connect with our young customers,” said Dato’ Sri Shazalli Ramly, Chief Executive Officer, Celcom (Malaysia) Berhad. “Rihanna, considered by many to be the hottest female pop sensation in the international music scene right now, will be making her first ever stage debut in Malaysia, and only Xpax is giving our customers the chance to see her up close and in person.” In addition to the discount on concert tickets, Xpax customers can also take part in a special contest called “RIHANNA-MANIA” beginning 20 January 2009 until 8 February 2009. To participate in this contest, users need to send in videos or pictures of their best Rihanna impersonation or messages via MMS, then key in the word “Rihanna” in the message and send to 26388. To view, rate or download the entry videos, customers can go to http://wap.channelx.com.my/metv and simply click on the Rihanna categories. RIHANNA-MANIA is a new campaign introduced under MeTV, which is the latest application on Channel X. MeTV is a video sharing service on mobile phones that enables customers to upload their own video clip via multimedia messaging service (MMS). Not only do they get to share their clips with other users, the owners of the clips will also get rewarded whenever another user downloads their clips. The user with the most creative entry, based on the judges’ decision, will win the grand prize – a chance to meet Rihanna in person when she performs in KL. Other than that, Channel X is also promoting Rihanna (X)Tunes. (X)Tunes is a new music offering from Channel X where all contents are sold at only RM0.99. Other weekly featured artistes on (X)Tunes include OneRepublic, Duffy, Akon, Anuar Zain and many more. To download Rihanna (X)Tunes, users can just dial *118# from their mobile phones or log on to http:// www.channelx.com.my . Rihanna is a Grammy Award-winning artiste who has sold 10 million albums and singles worldwide. Her third studio album, ‘Good Girl Gone Bad’ has produced six hit singles including number one hits ‘Umbrella’, ‘Disturbia’, ‘Please Don't Stop the Music’ and ‘Take A Bow’. For more information on Rihanna Live in KL 2009, please visit www.axcess.com.my or call the Ticket Hotline at +603 7711 5000. Tickets are also available at all Axcess Ticket outlets. Tickets are priced at RM128, RM158, RM198, RM288 and RM328. RIHANNA LIVE IN KL 2009 is organised by PINEAPPLE CONCERTS SDN BHD, in aid of THE FORCE OF NATURE AID FOUNDATION. - end - _____________________________________________________________________________________________ For further enquiries, please contact: Celcom (Malaysia) Berhad Media Relations Corporate Communications Rohizan Ismail & Afni Baizura Mohd Adnan Tel : 03 2688 3808 / 03 2688 3804 .