Edited by Sylwia Jurga Graphic Design Izabela Jasiczak English translation by Lemon Biuro Tłumaczeń The 90th anniversary of the Poznań University of Economics and Business – review of events ISSN 2081-1519 © Copyright by Poznań University of Economics and Business Poznań 2016 POZNAŃ UNIVERSITY OF ECONOMICS AND BUSINESS PRESS ul. Powstańców Wielkopolskich 16, 61–895 Poznań, Poland tel. +48 61 854 31 54, +48 61 854 31 55, fax +48 61 854 31 59 www.wydawnictwo-ue.pl, e-mail: [email protected]ń.pl Mailing address: al. Niepodległości 10, 61–875 Poznań Poznań University of Economics and Business Printing House ul. Towarowa 53, 61–896 Poznań, tel. +48 61 854 38 06, +48 61 854 38 03 INAUGURATION Inauguration of the 2015/2016 academic year The inauguration of the 2015/2016 Council, Mariusz Wiśniewski – First able at: academic year, which took place in Deputy Mayor of the City of Poznań the Poznań University of Economics and representatives of companies and Business (PUEB) lecture hall on 30 that belong to the PUEB Partner Club. September 2015, officially opened the Students arrived in droves to take part celebration of the 90th anniversary of in the ceremony as well. The keynote the University. lecture entitled Rediscovering the The ceremony was attended by Common Good was given by Professor Professor Marek Ratajczak – Secretary Małgorzata Słodowa-Hełpa, PhD, of of State in the Ministry of Science and the PUEB. Higher Education, Piotr Florek – Gov- The rector’s speech and the wishes ernor of the Province of Wielkopolska, from the Minister of Science and Marek Woźniak – Marshal of the Prov- Higher Education, the Governor of ince of Wielkopolska, Grzegorz Gano- the Province of Wielkopolska and the wicz – Chairman of the Poznań City Mayor of the City of Poznań are avail- JubiLee CONFERences The 85th anniversary Development strategies of the Alumni Association for running events The Alumni Association of the and exchange intergenerational Business is one of the oldest organi- The methods for managing of running events in social media, and Professor Marian Gorynia, PhD, and Poznań University of Economics and experiences. The Association anni- sations for graduates in Poland. In running events were discussed at (IV) forms of co-operation between nearly 200 guests invited from all over Business celebrate its 85th anniversary. versary was accompanied by another a more general sense, we represent the Poznań University of Economics an event organiser and local govern- the country. The lectures were given More than 100 alumni gathered for ceremony. It was attended by the more than 90 thousand graduates and Business during the 4th National ment. by many important persons, includ- the Association jubilee ceremony. For- Rector of PUEB, Professor Marian of our University. We are pleased to Methodological Conference organ- During the second day of the Con- ing Marek Tronina – Director of the mer students of the Higher School of Gorynia, PhD, and the first graduates celebrate its 85th anniversary today, ised by the Department of Marketing ference, the participants took part in Warsaw Marathon, Ewa Bąk, PhD – Di- Economics arrived in great numbers. of the then University of Business. said Zbigniew Igliński, CEO of the Strategies. workshops, where they could use their rector of the Department of Sports of They received renewed diplomas During the meeting, former students Association. During the Conference, the theoretical knowledge in practice. the City of Poznań, and Iwona Litarska to commemorate the 50th anniver- of economics recalled the old times After the official part of the following issues were discussed: (I) The central theme of the workshop – Marketing and Advertising Manager sary of graduation. The graduates and received renewed diplomas of the celebration was completed, the value management for runners and was the development of methods for at the Youth Sports Centre in Wrocław. of the Academy of Economics and Poznań University of Economics and guests were invited to a preview stakeholders of running events; (II) managing runners’ loyalty. The event was held under the the Poznań University of Economics Business. of a special art exhibition and charity campaigns as reasons to or- The Conference was attended by patronage of the Polish Scientific and Business also flocked to attend The Alumni Association of the a fascinating recital by Longin ganise such events; (III) management representatives of the PUEB, including Marketing Association. the ceremony, recollect school years Poznań University of Economics and Skalec. SPORTS EVents The Collegium Altum Run-up The Poznań University of Econom- stairs, the finish line was on the 18th ics and Business has been called ‘the floor of the building. As part of this most bustling and active univer- competition, other events were also sity in the region’ for many years, held, such as (I) the Police Stair Race therefore the anniversary celebra- Championships under the patronage tion programme included sporting of the Municipal Chief of the Police events. An unusual sporting event in Poznań, Inspector Roman Kuster, was organised for the University 90th (II) the State Fire Service Champion- anniversary: for the first time in the ships and (III) the Polish Champion- history of official competitions the ships of Students and University runners ran up the Collegium Altum Teachers. Bartosz Świątkowski from stairs. The 1st Collegium Altum Stair Kościan established a record, with a Race was attended by 244 com- time of 1 minute and 36 seconds. petitors. They had to race up 392 Detailed results can be found at: JubiLee CONFERences The Strategic Dimension of Dynamic Capabilities of Polish Enterprises Scientists from Poznań, Krakow, Polish enterprises an opportunity and Management Theory at the Wrocław and Katowice attended the to develop and survive in mod- Poznań University of Economics and conference called The Strategic Dimen- ern economy. Current trends and the Poznań branch of the Scientific sion of Dynamic Capabilities of Polish challenges facing science and the Society for Organisation and Man- Enterprises which took place at the practice of management were also agement under the patronage of Raczyński Palace in Obrzycko. discussed. the Committee of Organisation and The Conference was devoted The Conference was organised Management of the Polish Academy to dynamic capabilities which give by the Department of Organisation of Sciences. The PUEB Celadon Ball Another Celadon Ball was held at Leszczyńskiego. Today, although the raised was used to support educa- the Poznań University of Economics names of both the University and the tional and support initiatives taken and Business. This year, the party was street had changed and over eighty by the Gaudeamus Igitur Academic organised à la the Carnival in Rio de years had gone by, the Celadon Ball Foundation for students of Poznań Janeiro. is still held in the same place and universities. The Celadon Ball has the long- remains an extremely important The Ball was organised by the est tradition of all Poznań balls. The and well-known cultural event both Poznań University of Economics roots of this event date back to 1933, in academic and business circles of and Business, the Gaudeamus Igitur when it was held for the first time in Poznań. Academic Foundation and the the new building of the College of Traditionally, the Ball was a LECHIA Corporation. Commerce located at the then Wały fund-raising gala. The money Picture by Andrzej Dobosz Picture by Andrzej Dobosz Picture by Andrzej Dobosz The foundational role of universities THE PUEB DAYS The role of universities is to partnership involve? We were look- covered four broad themes: universi- generate new values; undoubtedly, ing for the answers during expert ties and economic processes in the city the challenge is to co-operate with workshops and public discussions and the region; universities and social the environment based on partner that took place as part of the PUEB capital of the city and the region; uni- relationships with local government Days. versities as a part of the urban fabric; of the city and the region. What is Throughout the whole week, from expert support for urban processes. The PUEB Days the real role of universities? What do 15 to 19 February 2016, the Poznań The conclusions from the workshops universities and cities expect from University of Economics and Busi- were presented on 24 February 2016. 90 years of existence the University tions in urban development. As part of economic concepts posters added each other in the context of their ness hosted a series of preparatory There was also a discussion held on in the city space prompted the PUEB of the PUEB Days held for the sev- splendour to the University anniversary. responsibilities? Are universities and workshops, which were the basis for how to make Poznań more inter- authorities to discuss the foundational enth time, a series of workshops and The posters were designed by students local government institutions open discussion on the role of universities national with the participation of role of universities as anchor institu- debates was organised. An exhibition of the University of Fine Arts in Poznań. enough? What does the perfect in urban development. The workshop foreign students. The Great Test of Economic Knowledge at the PUEB Exhibition of students of the University The celebration of the PUEB Days PLN 30,000 was exceeded two hours the favourites changed. Before of Fine Arts in Poznań began with an unusual event: on 22 after the registration began. A total the final game, Marcin Flotyński, a February 2016, Polish Television SA of 220 competitors (mostly this year’s PhD student from the Department On 25 February 2016, on the The jury chose the best posters. The sible, said Professor Marian Gorynia, organised the Great Test of Economic high school graduates and students) of Monetary Policy and Financial second day of the celebration, an first prize (PLN 1,500) was awarded PhD, Rector of the PUEB, during the Knowledge at the Educational Centre from the whole country tested their Markets of the PUEB, was the exhibition of posters designed by to Diana Dobrut.