Communication for Climate Change Multi- Donor Trust Fund of the World Bank Group Donor Report March 2013 - July 2016 INDEX Executive Summary ................................................................................................................... 1 Support to Operations Highlights .............................................................................................. 1 Research & Capacity Building Highlights .................................................................................. 2 Advocacy and Fund Leveraging Highlights: Connect4Climate ................................................. 4 Advocacy Initiatives ............................................................................................................... 4 Mass Public Outreach activities ............................................................................................. 5 High-profile events ................................................................................................................. 5 Social Media Impact .............................................................................................................. 5 Summary Conclusion ................................................................................................................ 7 Trust Fund Context ..................................................................................................................... 9 The MDTF is organized in three components ........................................................................... 9 World Bank Climate Change Context ..................................................................................... 11 Strategy to influence and reach broad audiences ................................................................ 12 A global partnership program .................................................................................................. 12 6 steps to drive global action on climate change ..................................................................... 13 Connect4Climate advocates through 5 pillars ......................................................................... 14 I: Support to Operations .......................................................................................................... 16 Support to Sahel and West Africa Program ............................................................................ 17 Support to the Great Green Wall Initiative ............................................................................... 18 Support to TerrAfrica ............................................................................................................... 18 Communication support in Ethiopia ......................................................................................... 19 Communication support in Mozambique ................................................................................. 19 Support to the Ibadan Urban Flood Management Project (IUFMP) ........................................ 20 Online Communication Support .............................................................................................. 21 II: Research & Capacity Building ............................................................................................ 23 Connect4Climate Knowledge Initiatives ................................................................................ 23 Solutions4Climate ................................................................................................................... 23 Page | i Knowledge4Climate ................................................................................................................ 23 Knowledge Products ................................................................................................................ 24 Visualizing a Warming World (October 2013) ......................................................................... 24 Guardian Connect4Climate Partner Zone (2013-2015) .......................................................... 24 Communicating Climate Change: Policy and Practice, UNFCCC side-event (June 2014) ..... 24 Knowledge4Climate Action Report (June 2014) ..................................................................... 25 What is Climate Change? Infographic (April 2015) ................................................................. 25 “How to Get Cli-Fi To Hit the Mark” Literature Review Article (November 2015) .................... 25 Green Film Shooting COP 21 Film4Climate Special Issue (November 2015) ........................ 26 Knowledge Events .................................................................................................................... 26 Be The Movement workshop at COP 19 (November 2013) .................................................... 26 Greening the Silver Screen at the Palm Springs International Film Festival (January 2014) .. 26 Cambridge Climate Forum (March 2013 & February 2014) .................................................... 27 International Symposium on Sustainability, New Automotive Value-Chain (October 2014) .... 27 Oxford Climate Forum, Spring & Autumn (February & November 2014) ................................ 27 Sustainability Summit at City University of Hong Kong (October 2014) .................................. 27 MIT Climate CoLab Conferences (October 2014 & October 2015) ......................................... 28 Youth for Climate Action Workshop - Role of Sport4Climate (January 2015) ......................... 28 Climate change and sustainability at the Berlinale (February 2015) ....................................... 28 Tweet Chat: Building the Resilient City (February 2015) ........................................................ 28 Communication for Climate Change 2.0 Conference (April 2015) .......................................... 29 Earth Day Network and Connect4Climate e-Discussion on Climate Communication (April 2015) ....................................................................................................................................... 29 Climate Education Week (April 2015) ..................................................................................... 30 International Conference “Greening the Silver Screen: Towards a New Way of Filming” (November 2015) .................................................................................................................... 30 Education and Training at COP21 (December 2015) .............................................................. 31 International Conference “Communication/Culture and The Sustainable Development Goals: Challenges for a New Generation” at Ching Mai University, Thailand (December 2015) ....... 32 The new role of corporates for a sustainable future (January 2016) ....................................... 32 Guardian Live Q&A: How can the creative industries encourage climate action? (April 2016)33 Page | ii Webinar “What is the real role of the Creative, Media & Entertainment and Advertising Industries in addressing climate change awareness?” (May 2016) ........................................ 33 III: Advocacy & Fund Leveraging – the Connect4Climate partnership program ............... 34 Social Media Impact ................................................................................................................ 35 Funds Leveraged .................................................................................................................... 38 Connect4Climate Advocacy Initiatives ................................................................................... 40 Film4Climate ........................................................................................................................... 40 Sport4Climate .......................................................................................................................... 41 Leaders4Climate ..................................................................................................................... 42 Music4Climate ......................................................................................................................... 42 Fashion4Climate ..................................................................................................................... 43 Youth4Climate ......................................................................................................................... 43 Cities4Climate ......................................................................................................................... 44 Innovation4Climate .................................................................................................................. 45 Connect4Climate Youth Competitions ................................................................................... 45 iChange, a contest for the best 30 seconds video ads on climate change (April 2013) .......... 45 Action4Climate, a short documentary contest for young aspiring filmmakers (October 2014) 46 Action4Climate Award Ceremonies ..................................................................................... 47 Action4Climate Film Screenings .......................................................................................... 47 Jakarta Urban Challenge (June 2015) .................................................................................... 51 Film a #Day4Climate Action Challenge (November 2015) ...................................................... 51 #Photo4Climate Instagram Challenge ....................................................................................