MIP-TV 2018 CONCORDE DAY 3 April 11, 2018 My 2 Cents: Embracing Turkish ‘Six Sisters’ Aim to MIP-TV As paradoxes as recipe for Reach Major TV Markets Launching Pad For successful TV series Page 3 urkish companies are now L.A. Screenings on a mission to conquer the INSIDE: TU.S. airways, both in the sky ith 20th Century Fox with their national airlines, and in and CBS as the two A Santa Claus career the ether with their award-winning WU.S. studios with a full- programs. During last February’s fl edged presence here at MIP-TV, for Gary Lico Super Bowl, America’s premier sports the L.A. Screenings are on the minds Page 6 tournament, Turkish Airlines was one of many buyers. And the studios of the offi cial sponsors. are obliging. Executives from CBS Earlier, at NATPE Miami, the Studios International, which has INSIDE: six largest Turkish distribution fi ve comedy and 13 drama pilots this Cannes visuals — companies exhibited. Here at MIP- year, are planning on making lunch TV, 46 are exhibiting, including the breaks at the upcoming Screenings MIP-TV Photo report Eastern, and Eastern European so-called “six sisters”: ATV, Calinos, even more effi cient by allowing Page 13 Global Agency, Inter Medya, Kanal territories — and said content has buyers to pre-order their meals. D, and MISTCO/TRT. These are even made its way to Southeast Asia. At 20th Century Fox, the studio in addition to 21 participating As such, more than 20 Turkish TV is touting Jonathan Davis, president VideoAge companies. companies exhibited at last year’s of Fox Creative Affairs, who took Turkish TV content is enjoying Asia TV Forum market. time from his busy schedule to be Daily a surge in popularity these days — It is estimated that at MIP-TV, here at MIP-TV to discuss their new on the go especially in Latin American, Middle Turkish companies brought over slate with buyers. “We have lots (Continued on Page 4) (Continued on Page 4) Day & Date From The Marketing Perspective oday’s question –– in view of last Monday’s keynote about TFacebook, and today’s about Instagram and fi nding a common language for a series to travel — involves the opportunities and challenges of marketing for Day-and- Date content across the globe. This is in addition to the need for a high- level of fan engagement through social media, and immersive contact through screenings and events. Rachel Glaister, EVP, Intern- ational Brands & Press at All3Media: “There are indeed opportunities and challenges –– the latter largely physical, for example, the arrival of the actual master material with all relevant clearances sorted, as well as its successful delivery. A benefi t of ‘global’ PR is attained if the show has talent that cuts through –– particularly in social –– although it’s worth noting all benefi ts require the originating broadcaster to be 100 percent secure with their tx date.” TM & © 2018 Fox and its related entities. All rights reserved. 1 (Continued on Page 14) From Vivian de Oliveira Author of Moses and the Ten Commandments. My 2¢ Embracing paradoxes is a better recipe for success than using the tried-and-true concept, and experience and examples are here to prove it. he die is cast (alea iacta est) about the pilots that the Earth moves around the immovable Sun commissioned by the U.S. TV outlets for the rather than the contrary. T2018-2019 season, to paraphrase Julius Caesar Now, substitute the “Inquisition” with “Wall Street” as he led his army across Italy’s Rubicon river on and we can understand the need for “certainty.” Why January 10, 49 B.C. risk a career and a direct-deposit salary just to embrace However, if I had to give some advice to those paradox? What counts today, after all, are immediate programmers who will make the fi nal pick of the quarterly results. VIDEOAGE pilots, and broadcasters in particular, I’d turn to TV executives, like many civilians, usually take journalist and book author Tony Schwartz, who said: risks (i.e., embrace paradox) if they have to do with DAILY “Let go of certainty. The opposite isn’t uncertainty. faith, but as American novelist Nathaniel Hawthorne AT MIPTV It’s openness, curiosity and a willingness to embrace (of The Scarlet Letter fame) said: “From principles is paradox, rather than choose up sides. The ultimate derived probability, but ... certainty is obtained only STAND P-1.G65 challenge is to accept ourselves exactly as we are, but from facts.” MAIN OFFICE: never stop trying to learn and grow.” So we can then also understand that a combination 216 EAST 75TH STREET STE PW The 66-year-old American journalist is known for of factors such as Wall Street and personal pathos NEW YORK, NY 10021 TEL: (212) 288-3933 having ghost-written President Donald Trump’s 1987 (intended as a state of mind) can play roles during FAX: (212) 288-3424 book, The Art of the Deal, but he also co-authored the selection of a new broadcast TV series. Indeed, WWW.VIDEOAGE.ORG the 1998 book Risking Failure, Surviving Success, certainty is to embrace familiarity, and it’s better WWW.VIDEOAGELATINO.COM with Michael Eisner, the to follow certainty than then-CEO of The Walt Disney uncertainty; it is better to be EDITOR-IN-CHIEF DOM SERAFINI Company. The above quote is tranquil than worried. listed as Schwartz’s in a May However, throughout TV EDITORIAL TEAM 2012 article in the “Harvard history, several successful ISME BENNIE (CANADA) ENZO CHIARULLO Business Review,” Turning broadcast television shows CARLOS GUROVICH 60: The Twelve Most Important were determined more by LEAH HOCHBAUM ROSNER Lessons I’ve Learned So Far. embracing “paradox” than SUSAN HORNIK GLENN HOULIHAN Now what do I mean certainty, like in 1971 with All CAROLINE INTERTAGLIA with “Let go of certainty,” in in the Family, which risked OMAR MENDES NICOLE MEROGNO reference to the pilot selection big during the reign of a LUIS A. POLANCO for the new U.S. TV season? vindictive President Richard DOMINIQUE SOUDIN “Certainty,” in my view, is Nixon, and in 1972 with characterized by reboots, re- Maude. Both shows were on ASSOCIATE PUBLISHER makes, spin-offs, sequels and CBS and they were as popular MONICA GORGHETTO pre-sequels. They sure are safe, tried and true, cut as they were controversial. BUSINESS OFFICE LEN FINKEL, RACHEL GARNEY through the clutter and are as evergreen as they come. In 1975, NBC aired Saturday Night Live (SNL), LEGAL OFFICE After all why re-invent the wheel? which parodied the mighty and powerful without ROBERT ACKERMANN, But Schwartz asks us instead to embrace “paradox,” mercy. Then, in 1987 FOX started airing segments of STEVE SCHIFFMAN which is something diffi cult to understand because it The Simpsons, an equal-opportunity offender that WEB MANAGER is the opposite of common sense. continues to be popular. NBC aired another “paradox” BRUNO MARRACINO One can say that most scientifi c innovations come in 1989 with Seinfeld, and FOX embraced the paradox DESIGN/LAYOUT CLAUDIO MATTIONI from embracing “paradoxes.” Without paradox, Albert again in 2012 with its The Mindy Project. Then, in 2015, CARMINE RASPAOLO Einstein would not have discovered the theory of CBS decided to join SNL in offending the powerful ILLUSTRATIONS relativity, and Galileo Galilei, defying the Inquisition, with Stephen Colbert’s The Late Show. BOB SHOCHET would never have (reportedly) uttered “And yet it moves,” in 1633, after being forced to recant his claims Dom Serafi ni 2 Booth P-1.G22 INTERNATIONAL SALES Palais des Festivals April 11, 2018 From Vivian de Oliveira Author of Moses and the Ten Commandments. My 2¢ Embracing paradoxes is a better recipe for success than using the tried-and-true concept, and experience and examples are here to prove it. he die is cast (alea iacta est) about the pilots that the Earth moves around the immovable Sun commissioned by the U.S. TV outlets for the rather than the contrary. T2018-2019 season, to paraphrase Julius Caesar Now, substitute the “Inquisition” with “Wall Street” as he led his army across Italy’s Rubicon river on and we can understand the need for “certainty.” Why January 10, 49 B.C. risk a career and a direct-deposit salary just to embrace However, if I had to give some advice to those paradox? What counts today, after all, are immediate programmers who will make the fi nal pick of the quarterly results. VIDEOAGE pilots, and broadcasters in particular, I’d turn to TV executives, like many civilians, usually take journalist and book author Tony Schwartz, who said: risks (i.e., embrace paradox) if they have to do with DAILY “Let go of certainty. The opposite isn’t uncertainty. faith, but as American novelist Nathaniel Hawthorne AT MIPTV It’s openness, curiosity and a willingness to embrace (of The Scarlet Letter fame) said: “From principles is paradox, rather than choose up sides. The ultimate derived probability, but ... certainty is obtained only STAND P-1.G65 challenge is to accept ourselves exactly as we are, but from facts.” MAIN OFFICE: never stop trying to learn and grow.” So we can then also understand that a combination 216 EAST 75TH STREET STE PW The 66-year-old American journalist is known for of factors such as Wall Street and personal pathos NEW YORK, NY 10021 TEL: (212) 288-3933 having ghost-written President Donald Trump’s 1987 (intended as a state of mind) can play roles during FAX: (212) 288-3424 book, The Art of the Deal, but he also co-authored the selection of a new broadcast TV series.