Strategic Plan for the Entertainment Industry of Trinidad and Tobago FINAL REPORT January 20, 2006 The Music and Entertainment Industry Team of The Standing Committee on Business Development (SCBD) This report may not be quoted or used for any purpose without the written consent of the Ministry of Trade and Industry. If you need clarification or assistance in this matter, please contact La Shaun Prescott ([email protected]). MEMBERS OF MUSIC AND ENTERTAINMENT INDUSTRY TEAM Mr. Kenny Phillips – Team Leader CEO KMP Music Group Ms. Denise Geyette Manager, Cultural Promotions Tourism and Industrial Development Company of Trinidad and Tobago Mr. Jean Michel Gibert Managing Director Caribbean Music Group Mr. Ainsworth Mohammed Manager Exodus Steel Orchestra Mr. Mungal Pattesar Principal Caribbean School of East Indian Music Mr. Anthony Woodroffe Director The Brass Institute Ms. Annelle Joachim Business Development Officer, Trade Assistance Unit Business Development Company Ms. La Shaun Prescott Industry Specialist Ministry of Trade and Industry Ms. Jo-anne Tull - Consultant Lecturer Centre for Creative and Festival Arts The University of the West Indies 2 TABLE OF CONTENTS LIST OF TABLES ........................................................................................................................ 3 LIST OF FIGURES ...................................................................................................................... 4 Abbreviations ................................................................................................................................ 5 Executive Summary...................................................................................................................... 8 Introduction................................................................................................................................... 2 1.0 Overview of the Global Cultural Industry ..................................................................... 5 1.1 Nature of Cultural Industries .......................................................................................... 5 1.2 Market Size and Industry Earnings................................................................................. 7 1.3 Economic Impact of Cultural Industries....................................................................... 12 1.4 International Institutional and Regulatory Environment .............................................. 16 1.5 Global Impacts on Trinidad and Tobago Entertainment Industry ................................ 45 2.0 Trinidad and Tobago Entertainment Industry.................................................................. 47 2.1 Analysis of the Music Industry – Industrial Structure and Context.............................. 47 2.2 Analysis of the Carnival Industry – Industrial Structure and Context.......................... 70 Analysis of Visual and Performing Arts – Industrial Structure and Context ........................... 85 2.3 The Visual Arts Sector.................................................................................................. 86 2.4 The Theatre Industry..................................................................................................... 93 2.5 The Dance Industry....................................................................................................... 98 3.0 Institutional Framework for the Entertainment Industry........................................ 102 3.1 Ministry of Community Development, Culture and Gender Affairs.......................... 102 3.2 Ministry of Finance (MOF) ........................................................................................ 102 3.3 Ministry of Planning and Development - Central Statistical Office........................... 104 3.4 Ministry of Legal Affairs (MOLA) - Intellectual Property Office ............................. 104 3.5 Ministry of Science, Technology and Tertiary Education (MSTTE) ......................... 105 3.6 Ministry of Tourism.................................................................................................... 107 3.7 The Ministry of Trade and Industry............................................................................ 107 3.8 Office of the Prime Minister....................................................................................... 110 3.9 Tobago House of Assembly - Division of Culture ..................................................... 111 3.10 Caribbean Festival of Arts (CARIFESTA)................................................................. 111 3.11 San Fernando Arts Council......................................................................................... 111 4.0 Economic Analysis of the Entertainment Industry.................................................... 114 5.0 Strategic Analysis of the Entertainment Industry ..................................................... 118 5.1 General TOWS Analysis of the Entertainment Industry ............................................ 118 5.2 TOWS Analysis of the Music Industry....................................................................... 119 5.3 TOWS Analysis of the Carnival Industry................................................................... 120 5.4 TOWS Analysis of the Visual Arts Sector ................................................................. 121 5.5 TOWS Analysis of the Performing Arts..................................................................... 122 6.0 Strategic Plan for the Entertainment Industry.......................................................... 123 6.1 Mission........................................................................................................................ 123 6.2 The Vision................................................................................................................... 123 6.3 Strategy Recommendations ........................................................................................ 123 7.0 Conclusion: Why Invest in the Cultural Industries................................................... 132 BIBLIOGRAPHY..................................................................................................................... 134 Appendices...................................................................................................................................... i I. Persons Consulted.................................................................................................................... i II. Report on the Stakeholders’ Meeting on the Music and Entertainment Industry of Trinidad and Tobago................................................................................................................................... i III. Careers in the Entertainment Industry .................................................................................. i IV. Data Elements Used to Guide Entertainment Industry Survey ............................................ i 2 LIST OF TABLES TABLE 1: CULTURAL INDUSTRIES DEFINED......................................................................................................5 TABLE 2: TOP SIX GLOBAL CULTURAL INDUSTRY CORPORATIONS, AT DECEMBER 2004....................8 TABLE 3: MARKET SIZE & INDUSTRY EARNINGS: SELECT INDUSTRIES..................................................10 TABLE 4: US COPYRIGHT INDUSTRIES VALUE-ADDED TO GDP, 1997-2001 ..............................................13 TABLE 5: UK CREATIVE INDUSTRIES VALUE-ADDED TO GDP, 2000-2002.................................................14 TABLE 6: AUSTRALIA’S COPYRIGHT INDUSTRIES’ CONTRIBUTION TO GDP..........................................14 TABLE 7: CULTURAL INDUSTRIES CONTRIBUTION TO SELECT LATIN AMERICA ECONOMIES.........16 TABLE 8: EXAMPLES OF REGULATORY & POLICY FRAMEWORKS GOVERNING CULTURAL INDUSTRIES ....................................................................................................................................................18 TABLE 9: WTO GATT RULES GOVERNING CULTURAL GOODS....................................................................21 TABLE 10: WTO GATS RULES GOVERNING CULTURAL SERVICES.............................................................22 TABLE 11: EXAMPLES OF COLLECTING SOCIEITES WORLDWIDE .............................................................45 TABLE 12: TRINIDAD & TOBAGO MUSIC GENRES & SAMPLE OF RECORDING ARTISTS ......................48 TABLE 13: SAMPLE OF MUSIC PRODUCTION IN GOSPEL ..............................................................................49 TABLE 14: NO. OF PERFORMING ARTISTS ACCORDING TO SELECTED GENRES.....................................50 TABLE 15: 2004 LIVE PERFORMANCE FEES, LOCAL MARKET......................................................................51 TABLE 16: TRINIDAD & TOBAGO CALYPSO TENTS AND CAST SIZE, 2004................................................52 TABLE 17: EXPENESES COVERED BY PROMOTERS IN DIASPORIC MARKETS.........................................53 TABLE 18: OVERSEAS PERFORMANCES, 1998 COMPARED TO 2003............................................................53 TABLE 19: STEELPAN IMPORTS, 2001 – 2003 (TT$)...........................................................................................54 TABLE 20: STEELPAN EXPORTS, 2001 – 2003 (TT$) ..........................................................................................54 TABLE 21: FM RADIO STATIONS AND GENRES OF MUSIC PLAYED ...........................................................56 TABLE 22: SURVEY OF PROGRAMME