REQUEST FOR INFORMATION & IDEAS (RFI) FOR CITY OF CHICAGO MUNICIPAL MARKETING PROGRAM Re sp o nse No : 0 602 17 Required for use by: CITY OF CHICAGO DEPARTMENT OF FINANCE Issued by: CITY OF CHICAGO Department of Finance Department of Technology & Innovation Department of Transportation SIX (6) HARDCOPIES OF THE RESPONSE AND SIX (1) CD or Flash Drive OF ANY PRODUCT LITERATURE OR DATA MUST BE SUBMITTED All responses shall be addressed and returned to: Carole Brown, Chief Financial Officer Attention: Colleen Stone Department of Finance Bid and Bond - Room 700, City Hall 121 North La Salle Street Chicago, II 60602 Responses must be received no later than 4:00 p.m. Central Standard Time, on Monday, July 24, 2017 the outside of the envelope or package must clearly indicate the name of the project, “RFI for Municipal Marketing and Smart City Innovations,” Response No. 060217 , the time, and the date specified for receipt. The name and address of the Respondent must be clearly printed on the outside envelope or package. RAHM EMANUEL CAROLE BROWN MAYOR CHIEF FINANCIAL OFFICER 1 Colleen Stone, Project Manager, (312) 742-6958 REQUEST FOR INFORMATION SUBJECT: RFI FOR INFORMATION AND IDEAS FOR THE CITY OF CHICAGO MUNICIPAL MARKETING PROGR AM AND “SMART CITY” INNOVATIONS AND O PPORTUNITIES THROUGH THE USE OF CITY ASSETS. INQUIRIES: All inquiries or questions must be directed to Colleen Stone, Project Manager, Office of the Chief Financial Officer at the City of Chicago Department of Finance, Room 700, 121 N. LaSalle St., (312) 742-6958, or by email at [email protected], Questions must be received no later than 4:00 p.m. Central Standard Time, Friday July 7, 2017. If a determination is made that a clarification or change to the RFI document is required, a written addendum will be mailed or faxed by the Department of Finance to all RFI document holders. Respondents are responsible for obtaining all RFI materials. Deadline and Procedures for Submitting Responses Responses must be received by the City of Chicago in the City’s Finance Department (Room 700, City Hall) no later than 4:00 p.m. Central Standard Time on Monday, July 24, 2017. The Department of Finance can be reached at telephone number 312-742-6958. 1. Responses must be delivered to the following address: Carole Brown, Chief Financial Officer Department of Finance Room 700, City Hall 121 North LaSalle Street Chicago, Illinois 60602 Submit six (6) hard copies and one (1) CD or Flash drive and one (1) PDF to [email protected], of your response including any product literature or data. Submittals shall be labeled: “RFI for City of Chicago Municipal Marketing and Smart City Innovations and Opportunities”. Materials Related to Response # 060217. Please return this sheet with completed information below as a part of your submittal documents. Responding to this RFI is not a pre-requisite for responding to any subsequent solicitations relating to this project. 2 Response submitted by: Company Name Authorized Officer Signature in Ink Address Title City/State/Zip Code Telephone Number Date Fax Number 3 I. GENERAL INVITATION Introduction The City of Chicago (“the City”), acting through its Chief Financial Officer (“the CFO”), Department of Innovation and Technology and Department of Transportation, is issuing the following Request For Information (“RFI”) inviting interested parties to submit Ideas and Information regarding ways private partners can work with the City on marketing, advertising, sponsorship and Smart City opportunities (further described in Attachment A, Exhibit 1) that support the City’s key goals and objectives. Companies with demonstrated experience in outdoor advertising, online advertising, sponsorships and or Smart City solutions etc., with an interest in making their ideas and services available to the City, are invited to respond to this RFI. For purposes of this RFI, “Respondents” means the companies or individuals that submit Qualifications in response to this RFI. “Vendor” or “Individual” means the Respondent or Respondents selected for Services as a result of this RFI. The documents submitted will be referred to as “Ideas and Information.” History of the Municipal Marketing Program On November 16, 2011, the City Council of the City of Chicago (“City”) passed Section 2-32-055 of the Municipal Code, which authorizes the Chief Financial Officer of the City, either directly or through her designee, agent, or contractor, to: 1. Identify specific City assets available for marketing and desirable to potential commercial partners; 2. Prioritize these assets in terms of ease of marketing and short- and/or long-term commercial value; 3. Develop a marketing plan for these assets; 4. Seek out commercial partners for asset-based transactions; 5. Structure marketing programs; and 6. Negotiate the terms of, and execute, asset-based marketing agreements with public and private entities. Under the City’s current Municipal Marketing Program, the City has engaged in multiple partnerships and programs which include Chicago’s City Digital Network (CDN) digital billboard program, the marketing of advertising space on Big Belly Solar Recycling Bins and Divvy Bike Stations as well as sponsorship of the Divvy Bike Program and the City’s Recycling Program. Objective of RFI The RFI seeks ideas on ways to expand the City’s Municipal Marketing Program. Proposed activities may presume the use of any and all City-owned assets, including 4 but not limited to physical property, vehicles, right of way, or the City of Chicago website. Such ideas must enable the City to generate the maximum value for its corporate fund, mitigate any negative social impacts of the proposed activities, and preserve the continuity and integrity of the City of Chicago image. Specifically, the City’s goals and objectives of the RFI are: 1. Identify specific City assets available for marketing, advertising, sponsorship and/or Smart City innovations. A list of available assets is detailed in this solicitation. Other ideas regarding monetizing assets and/or that are not identified here are welcome as part of your submission. 2. Prioritize or package the identified assets identified based upon value, revenue generating opportunity and/or ability to bring technology to Chicagoans. 3. Create a marketing plan for the assets identified. The City seeks new revenue opportunities through the use of its assets and encourages you to share your strategy to reach this goal. 4. Identify sponsors for various programs and/or assets where applicable. There are many opportunities for sponsorship that can provide big impact to Chicagoans and high level exposure for its partners. 5. Increase connectivity for City residents especially in underserved and underrepresented neighborhoods by prioritizing low cost or free access to its residents. The City is open to creative solutions that will maximize the investment while providing reliable and high-quality services to meet the needs of the broader community. 6. Use existing City assets, capabilities, and other attributes to deploy new and cost-effective wireless services. The City seeks to maximize processes and structures to best enable and facilitate new and cost-effective wireless services. The City also seeks recommended strategies to encourage and enable private deployment of broadband facilities. 7. Leverage the City’s use of Smart Cities applications and functions. Recommended strategies to ensure that Smart Cities initiatives in Chicago benefit all areas of the City equally, including lower income areas. The City is seeking to this RFI that offer recommendations for how Smart Cities applications can support digital equity goals and vice versa. The City encourages respondents to share their expertise, which may be used to shape the direction and form of desired public-private collaboration. The City further encourages respondents to work together if a collaborative approach would best meet the City’s goals. As part of your response, please identify any potential partners in your effort. 5 The City seeks input from potential collaborators or partners regarding the terms or conditions under which they would participate in such projects. The City seeks the responses from potential partners with a variety of business models that share technological and operational responsibilities and financial risk between the partners and the City in innovative ways. While the City prefers options that require little to no investment by the City, the City will consider making capital contributions toward one or more projects. In order to use its own capital, the project must be supported by a sustainable business model that can be easily scaled and that demonstrates a measurable return. The City is also interested in learning more about what additional actions would be required to implement the proposed solutions. Respondents should discuss, all required contributions including but not limited to; permitting, rights-of-way, property usage, conduit access, fiber connections, electricity requirements, State and Federal guidelines or regulations. Should a contract be awarded as a result of this RFI, the City will work with its potential partners to facilitate as needed, inspections, permitting and legislation to ensure successful implementation of the selected strategy. It is important to note that the City is a distinct legal entity from its “sister agencies,” including Chicago Public Schools, Chicago Transit Authority, Chicago Park District, Chicago Housing Authority and the City Colleges of Chicago. This RFI relates solely to the City and its assets and services and does not encompass these agencies. In addition, advertising programs at O’Hare and Midway airports are administered under an existing contract with the Chicago Department of Aviation and are therefore not included as part of this solicitation. Certain other City-owned properties, such as Millennium Park, may also be subject to other legal agreements that may limit the ability to implement new municipal marketing initiatives. The City reserves the right to award one or more agreements for one or multiple assets to Respondents as a result of this RFI.