September 2021 Color code: pink = donor love green = asks yellow - marketing Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 2 3 4 Gather at least 6 Update thank-you good heartwarming letters stories to share Draft donor e- newsletter 5 6 7 8 9 10 11 Labor Day (US) Map out evergreen Test Donate button Plan $5 Fridays for Find a matching gift social media plan Evaluate if you need the rest of the year for Giving Tuesday Post heartwarming for the rest of the a separate donation or Fall story on Facebook year; identify page for Fall appeal appeal/campaign relevant holidays; /campaign plan any Facebook Live videos 12 13 14 15 16 17 18 Post heartwarming Send donor e- Draft 3 good articles Draft Fall appeal story on Facebook newsletter for your blog for the /campaign thank- rest of the year you letter 19 20 21 22 23 24 25 Talk Like a Pirate Day Post heartwarming Brief your team story on Facebook about Fall appeal/campaign 26 27 28 29 30 Post heartwarming Make/Update a list story on Facebook of local news media contacts 120-Day Foolproof Fall Fundraising Plan 1 October 2021 Color code: pink = donor love green = asks yellow - marketing Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 2 Update thank-you letters Add a fresh article to your blog 3 4 5 6 7 8 9 Gather 8 more good National Do Something Pitch a story to the Share your Fall plan Develop a plan for stories to share Nice Day (US) local media with your Board; Giving Tuesday give them each 3 Post heartwarming Draft donor e- specific things to do story on Facebook newsletter to help 10 11 12 13 14 15 16 Thanksgiving Day Send donor e- Script general Gather a list of top (Canada) newsletter thank-you video donors to thank Post heartwarming with calls and story on Facebook personalized video 17 18 19 20 21 22 23 Post heartwarming Send out Fall Shoot general Write thank-you call story on Facebook appeal, post on thank-you video script for top donors social 24 25 26 27 28 29 30 Post heartwarming Edit general thank- story on Facebook you video 31 Halloween 120-Day Foolproof Fall Fundraising Plan 2 November 2021 Color code: pink = donor love green = asks yellow - marketing Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 2 3 4 5 6 Update thank-you Add updates to Send hand-written Remind your Board Plan your holiday letters website notes to lapsed how they can help cards: design, donors inviting order/print, prep Post heartwarming Draft donor e- them to renew Add a fresh article the mailing list, etc. story on Facebook newsletter to your blog 7 8 9 10 11 12 13 Post heartwarming Send donor e- Veterans Day (US) Call top donors to story on Facebook newsletter Finalize general thank them for thank-you video their support over Gather 4 good the past year updates to share 14 15 16 17 18 19 20 National Philanthropy Send Giving Share Giving Schedule general Write script for Day (US) Tuesday teaser Tuesday link on thank-you video in personalized thank- Post heartwarming email #1, post on website, change email system you videos (for top story on Facebook social media email signature donors) 21 22 23 24 25 26 27 Post heartwarming Send Giving Thanksgiving Day (US) Black Friday (US) Small Business Saturday story on Facebook Tuesday teaser Send Thanksgiving (US) email #2, post of greeting (US) with Sign Holiday cards social media general thank-you and address video; also post on envelopes social media 28 29 30 Cyber Monday (US) Giving Tuesday (US) Giving Tuesday Follow Giving email reminder, Tuesday posting post on social plan media 120-Day Foolproof Fall Fundraising Plan 3 December 2021 Color code: pink = donor love green = asks yellow - marketing Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 2 3 4 Giving Tuesday Remind your Board Add a fresh article follow-up how they can help to your blog Update thank-you Shoot personalized Mail Holiday cards letters thank-you videos to donors and VIPS (for top donors) Draft donor e- newsletter 5 6 7 8 9 10 11 Post heartwarming Send donor e- Plan and draft Last Write email and Pitch a story to the story on Facebook newsletter Chance fundraising subject line for local media for the email appeal personalized thank- week of the 28th Load personalized you videos thank-you videos to YouTube or Vimeo 12 13 14 15 16 17 18 Post heartwarming Draft Annual Report Draft Tax Summary Email personalized story on Facebook for 2021 Letter prepare/send thank-you video (to in January) top donors) 19 20 21 22 23 24 25 Post heartwarming Schedule Last Christmas Eve Christmas Day story on Facebook Chance email Send Christmas appeals greeting (if appropriate) 26 27 28 29 30 31 Boxing Day (Canada) Send Last Chance Post heartwarming Send Last Chance Post heartwarming New Year’s Eve email #1 story on Facebook reminder email story on Facebook Send final Last Chance 120-Day Foolproof Fall Fundraising Plan 4 .